• Partnered with Customized Research Team in the research design, data analysis and reporting process to consult consumer packaged goods clients on business issues such as brand health and pricing optimization. • Gained in-depth experience with the proprietary research products associated with Packaging, Pricing, and Brand Equity which were used to address client issues.• Executed projects for major global brands.• Awarded Simply Excellent honor for outstanding leadership and achievement on research project, combining techniques from Consumer Research and BASES to provide consumer insights on the perceptions and growth potential for the ketchup category.

• Implement innovative marketing strategies which have resulted in significant growth from a local small business with just 300 clients, to a medium-sized company with more than 16,000 clients statewide, and increased company revenues by over 3100% within three years.• Lead the redesign of company website to improve its usability and creative scheme increasing business activity from 32% to 52%. • Manage annual budget of $2.5 million, allocated based on market research, advertisements, sponsorships, direct marketing, promotional items and outside sales team management to execute all marketing efforts.• Create and manage the development of interactive marketing tools, a service which enhanced clients’ personal business structure and gave them the ability to easily manage their accounts via the website. • Developed six installments of articles for the “Warranty Matters” section of Real Estate Executive magazine, which detailed many of the company’s exclusive services unique to the home warranty industry and contributed to a readership of over 3,000 clients per installment. • Lead the creative design of promotional advertisements for the Houston Association of Realtors publication that reach more than 10,000 potential clients increasing the number of phone and online sales by 22%.

- Composed media lists for the promotion of new products for technology companies. - Researched relevant media contacts in the technology field.

- Updated the public relations contact database for Glamour magazine. - Prepared invitations to the Glamour magazine “Women of the Year” awards.- Composed clip books and weekly clip reports for Conde Nast executives. - Composed press releases for Architecture Digest that included details about articles and features. - Attended television segments such as The Today Show and The View to promote Bon Appetite magazine. - Wrote a published article about experiences interning for the first time in New York City.

- Created content for sports ticker to appear at the bottom of the sports broadcast.- Edited KEYE Sports Web site for updates and changes.- Edited daily sports footage that was aired on many evening sports segments.- Interviewed sports personalities such as Jeff Kent and other members of the Round Rock Express baseball team to gain information for evening sports segments.