- Leadership & Strategy: Spearheaded strategic initiatives to drive revenue growth and operational efficiency, aligning marketing, sales, and customer success to achieve business objectives.- Fractional CMO: Served as a Fractional CMO for multiple clients, providing expert guidance and strategic marketing leadership to drive their growth and success.- Agency Management: Directed the operations of the marketing agency, overseeing project management, resource allocation, and team performance to ensure the delivery of high-quality services.- Revenue Operations: Designed and implemented comprehensive revenue operations frameworks, optimizing processes to enhance data-driven decision-making and streamline the customer journey.- Marketing Excellence: Led a high-performing marketing team, crafting and executing integrated marketing campaigns that boosted brand visibility, lead generation, and customer engagement.- Client Management: Developed and maintained strong client relationships, ensuring satisfaction and loyalty by delivering exceptional service and innovative solutions tailored to their unique needs.- Data-Driven Insights: Utilized advanced analytics and business intelligence tools to monitor performance metrics, identify growth opportunities, and provide actionable insights to stakeholders.- Cross-Functional Collaboration: Fostered a collaborative environment across departments, facilitating effective communication and teamwork to drive projects from conception to completion.- Innovation & Growth: Championed a culture of continuous improvement and innovation, staying abreast of industry trends and emerging technologies to maintain a competitive edge.

- Managed all marketing subteams (digital marketing, lead distribution, graphic design, website operations, and ecommerce,) and led all marketing initiatives including growth, product marketing, brand, lifecycle & retention, and public relations.-Operationalized the marketing department by building systems and processes, grew internal capacity to produce content and reach audiences, and developed best practice playbooks for internal and external workflows.- Through attribution models, metrics, and KPIs, managed and assessed marketing initiatives, analyzed results, and used insights to inform all business units and develop future enhancements, tactics, and processes to maximize ROI. - Owned and optimized the marketing budget through proper planning, forecasting, cost management, controls, and market analysis.- Cross-functionally collaborated with all stakeholders to create and execute go-to-market strategies for 50,000+ products, across 32 industries, utilizing over 75 unique market segments.- Designed and developed an ecommerce-focused company website with dynamically generated product pages, full integrations with ERP and CRM systems, and live pricing for over 1,500,000 SKUs. - Automated digital contact interaction tracking through segmentations, engagement scores, funnel analysis, and purchase tendencies to create personalized customer experiences and buyer intent notifications for the sales department.- Created and enforced strong, differentiated, and consistent brand messaging and identity consistency throughout marketing strategies, materials, media sources, and events.- Managed media planning and buying while developing messaging and targeting strategies for advertising campaigns and overseeing the development of creative executions.- Developed mutually beneficial relationships for vendor sponsorships, industry partnerships, and cooperative campaigns.

- Established programmatic ad buying with publishers- Created PPC Campaigns through Adwords and Social- Prepared monthly PTV and KPI plans and projections- Constructed customer profiles for content development- Developed Content Strategies for each profile- Refined email campaign strategy and design elements- Developed new website focusing on dynamically generated content

- Implemented full SEO & SEM overhaul- Built mixed-media content creation strategy- Designed graphics for both print and digital mediums- Utilized multivariate testing throughout all digital content- Developed comprehensive email marketing strategies- Constructed digital marketplace for 3rd party products- Refined existing product pricing model and positioning- Redesigned website with new branding and optimized for mobile- Generated custom HTML and email copy for client health systems

- Created business that became profitable after 3 months of operation- Received 100% capital for second business from customer donations and events- Lead team of developers to create standalone mobile application tied to CRM- Designed all creative assets including logo, signage, and digital displays- Conducted all aspects of digital media buying and localized PPC campaigns- Limited downside risk with competitive intelligence- Developed a standalone E-commerce website- Sold businesses using a self-developed franchise model