Gabriela Edith Gutiérrez Rivera Email & Phone Number

Mexico

México

•Defined the business model, led the go-to-market strategy, product vision, and the development of an innovative digital solution.•Built and executed an education program from end to end and led teachers and developers to execute the content strategy. •Devised the customer acquisition strategy prioritizing SEO, Email & Inboud Marketing CampaignsAchievements•Ran a pilot program with an early-stage product that exceeded revenue and customer expectations.•Redesigned the… Show more •Defined the business model, led the go-to-market strategy, product vision, and the development of an innovative digital solution.•Built and executed an education program from end to end and led teachers and developers to execute the content strategy. •Devised the customer acquisition strategy prioritizing SEO, Email & Inboud Marketing CampaignsAchievements•Ran a pilot program with an early-stage product that exceeded revenue and customer expectations.•Redesigned the educational content strategy that exceeded user retention and increased LTV by 75% •Top 5 Finalists of Academy Women Entrepreneurs US Embassy Show less

Ciudad De México, México

•Led the go-to-market strategy of a bio-tech product, analyzed data to extract insights and turned technical content into a very understanding and attractive approach to physicians, customers and salesforce through marketing materials. •Led the earned and shared media strategy on Facebook & Instagram in collaboration with top influencers in the medical aesthetics field •Organized 3 summits and 300 workshops a year. Achievements •Launch of AAPE® Skin & Hair that became a top-selling cosmetic… Show more •Led the go-to-market strategy of a bio-tech product, analyzed data to extract insights and turned technical content into a very understanding and attractive approach to physicians, customers and salesforce through marketing materials. •Led the earned and shared media strategy on Facebook & Instagram in collaboration with top influencers in the medical aesthetics field •Organized 3 summits and 300 workshops a year. Achievements •Launch of AAPE® Skin & Hair that became a top-selling cosmetic treatment in Mexico. •Top performer in sales for 6 months in a row. •Optimized the ROI of our marketing activities by implementing commercial policies and strategies based on client segmentation that increased sales by 130% Show less

México

•Conceptualized and executed impactful in-store campaigns and trade promotions based on data analysis and insights. •Managed a 25M trade budget and maximized ROI by segmenting our customer base and optimizing channel strategies. Achievements •Implementation of 4 campaigns for the Avene brands that exceeded sales by 60% •Outstanding execution of brand strategies that kept Avene Brands in a leading position.

México

•Led the strategic re-launch of Farmapiel brands at the point of sale and developed in-store campaigns with a tight budget. •Competitor analysis and Benchmarking (Activity, pricing, promotion). •Managed an in-house creative team that developed products and campaigns from inception to launch. Achievements: •Improved brand visibility with key retailers. •Launched an anti-aging activation that increased sales by 25% at San Pablo Pharmacy. •Contributed to 5% profit margin by implementing an… Show more •Led the strategic re-launch of Farmapiel brands at the point of sale and developed in-store campaigns with a tight budget. •Competitor analysis and Benchmarking (Activity, pricing, promotion). •Managed an in-house creative team that developed products and campaigns from inception to launch. Achievements: •Improved brand visibility with key retailers. •Launched an anti-aging activation that increased sales by 25% at San Pablo Pharmacy. •Contributed to 5% profit margin by implementing an e-commerce platform. Show less

México

•Strategic Planning and execution of facial aesthetics brands (Botox® and Juvederm®) •P&L responsibility for the marketing expenses and promotional budget. •Market Analysis, Insights generation and Advertising Creation. Achievements: •Constant double-digit growth in sales of Botox® and Juvederm® •Launch of Juvederm VyCross® range of fillers that corned the facial fillers market in Mexico. •Led the implementation of Allergan Academy; the most important education program in Mexico in which we… Show more •Strategic Planning and execution of facial aesthetics brands (Botox® and Juvederm®) •P&L responsibility for the marketing expenses and promotional budget. •Market Analysis, Insights generation and Advertising Creation. Achievements: •Constant double-digit growth in sales of Botox® and Juvederm® •Launch of Juvederm VyCross® range of fillers that corned the facial fillers market in Mexico. •Led the implementation of Allergan Academy; the most important education program in Mexico in which we trained more than 1000 physicians •Led the execution of Mas que belleza platform that reached an audience of 20,000 users Show less

Mexico D.F.

•Managed the high-quality, on-time, and on-budget delivery of Packaging Projects, Creative Campaigns (OOH, ATL, BTL, POS), and marketing materials from conception to completion for FMCG companies (Unilever, Pepsico, Johnson&Johnson) by a deep understanding of retail operations, store and client need as well as knowing my team strengths to effectively assign tasks and meet deadlines. Achievements: •Strengthened client relationships by supporting marketing and commercial teams to accomplish sales… Show more •Managed the high-quality, on-time, and on-budget delivery of Packaging Projects, Creative Campaigns (OOH, ATL, BTL, POS), and marketing materials from conception to completion for FMCG companies (Unilever, Pepsico, Johnson&Johnson) by a deep understanding of retail operations, store and client need as well as knowing my team strengths to effectively assign tasks and meet deadlines. Achievements: •Strengthened client relationships by supporting marketing and commercial teams to accomplish sales targets. •I got a promotion and a pay rise by 25% because of my performance. •Launch of Combowatts® that exceeded sales budget in supermarkets. •Creative Campaign for OneTouch® Test Strips that increased sales by 30% •Supported the negotiation with Walmart Group to implement POP materials for OneTouch®. Show less

Licenciatura En Diseño De La Comunicación Gráfica, Diseño Y Comunicación Visual

Licenciada En Diseño De La Comunicación Gráfica, Comunicación Y Diseño