Gerald Griffin

Gerald Griffin Email and Phone Number

Managing Member @ Engage360LLC
New York, NY, US
Gerald Griffin's Location
New York, New York, United States, United States
Gerald Griffin's Contact Details

Gerald Griffin personal email

n/a
About Gerald Griffin

Dynamic sales leader with extensive experience building and managing high-performing teams across diverse media sectors, including broadcast, streaming, digital, regional sports, radio, and out-of-home media. Expertise in developing and executing strategic plans that drive revenue growth, expand market share, and foster long-term client relationships. As Chief Revenue Officer at Screenvision Media, I navigated the challenges of the pandemic by creating the “Front & Center Everywhere Network,” transforming the company from a single-stream revenue model with 15K screens to a multimedia sales organization with access to over 240K screens and $125M in total addressable media.In my role as SVP Business Development & Strategic Partnerships for CBS Television Stations, I launched CBS360, an omnichannel strategy that enabled brands to effectively engage connected consumers anytime, anywhere. The CBS360 platform included 27 CBS Television Stations, CBS Unwired Networks, CBS Health Solutions, CBS Digital, CBS Community Partnerships, CBS EcoMedia, Reach TV, Curb Taxi TV, and the HMN Point of Care Network. As SVP of ABC Regional Sports & Entertainment Sales, I built Disney's regional sports and entertainment division from the ground up, driving profitable net income for 12 consecutive years. Negotiated exclusive sales rep agreements with 38 partners, including seven regional sports networks, 18 professional teams, three professional leagues, eight LED spectaculars, and four digital out-of-home networks.My extensive sales experience includes roles such as VP/GM for Traffic Pulse Networks, National and Local Sales Manager for Fox Television Stations, Local Sales Manager for Univision Stations Group and Account Executive roles for NBC Radio and Chris-Craft Industries. My team trusts me to communicate corporate goals clearly and develop innovative strategies to achieve them. I am dedicated to supporting and inspiring my teams, fostering a culture of collaboration that drives results while ensuring accountability through regular performance reviews. I encourage my team to embrace change and get comfortable being uncomfortable in our ever-changing business landscape. Clients rely on me for integrity, transparency, and customized strategies to drive revenue growth and strengthen their brands.

Gerald Griffin's Current Company Details
Engage360LLC

Engage360Llc

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Managing Member
New York, NY, US
Employees:
3
Gerald Griffin Work Experience Details
  • Engage360Llc
    Managing Member
    Engage360Llc
    New York, Ny, Us
  • Screenvision Media
    Chief Revenue Officer, Local & Digital Sales
    Screenvision Media 2018 - 2024
    New York, New York, Us
    Chief Revenue Officer, Local & Digital Sales (2022 - 2024)Executive Vice President, Local & Regional Sales (2018 - 2022)• Drove revenue growth during the pandemic by creating and launching the “Front & Center Everywhere Network,” transforming a single-stream revenue model from 15K screens to 240K+ screens, unlocking $125M in total addressable media, and expanding market share. • Negotiated 14 strategic sales alliances within 48 weeks with leading companies across the DOOH, Mobile, OTT/CTV, and AI sectors including GroundTruth, Locality, Volta Media, Atmosphere TV, Topgolf, Outcome Health, ReachTV, Redbox Media, KeyMedia Network, Velocity Media, Starlite Media, Health Media Network, Live Nation, and AMI Entertainment. • Built a digital network in partnership with GroundTruth, Locality, and Waymark, enabling brands to engage moviegoers through 140 CTV apps, 150K mobile apps, and an AI Video creation platform. • Transitioned up to 122 sellers from a flat-rate per-screen model to an impression-based CPM model, aligning with industry standards and driving significant revenue growth. • Recruited a Regional Sales Team to target the $22.4B local broadcast and $3.5B local CTV/OTT budgets placed via the Media Ocean, FreeWheel and Independent agencies. • Created the CDC/NACDD partnership to generate new revenue from Federal, State and Municipal health departments nationwide.
  • Cbs News And Stations
    Senior Vice President, Business Development & Strategic Partnerships
    Cbs News And Stations 2014 - 2018
    New York, Us
    • Developed CBS360, a diversified omnichannel platform featuring 27 CBS Television Stations, CBS Unwired Networks, CBS Health Solutions, CBS Local Digital, CBS Community Partnerships, CBS EcoMedia, ReachTV, Curb Taxi TV and HMN Point of Care Network. • Launched the CBS360 business development program for 74 sellers in 17 states. Targeted 823 advertisers from the Top 71 Categories. • Secured unwired network sponsorships for the NFL, Super Bowl 50, PGA, The Masters, PGA Championship, NCAA March Madness, SEC Football, Grammy Awards, Tony Awards and more. • Developed omnichannel sponsorships for initiatives such as Your Heath with Joan Lunden, CBS Eye on Pets, CBS Eye on STEM, CBS Health Watch with WebMD, CBS Game Time Salute, and CBS Eye on the Community.• Negotiated sales and content agreements with ReachTV, Curb Taxi TV and the HMN Point of Care Network.
  • Disney Abc Television Group
    Senior Vice President
    Disney Abc Television Group 2009 - 2014
    Burbank, California, Us
    • Created a new division by successfully merging ABC Regional Sports Sales and ABC New Media Sales into a cohesive multimedia sales and marketing organization. • Leveraged ABC Television Stations, ESPN Radio Stations, and ABC Regional Sports & Entertainment alliance partners to provide brands with access to consumers anytime, anywhere. • Negotiated 16 exclusive sales rep agreements with regional sports, outdoor and DOOH properties. • Developed a high-impact Times Square LED Network, featuring eight spectaculars including the ABC SuperSign, NASDAQ Tower, Reuters Tower, Bryant Park Digital, Walgreens, American Eagle, Disney Store, and EXPRESS. • Created major events in Times Square that generated significant revenue, including Dick Clark’s New Year’s Rockin’ Eve, Macy’s Thanksgiving Day Parade, 2010 FIFA World Cup, CBGB Music Festival, Nokia’s Lumia 900 Launch, Disney Parks’ Augmented Reality Campaign, ING NYC Marathon, and the 2014 Super Bowl XLVIII Boulevard. • Launched four DOOH networks including 7-Eleven TV Network, McDonalds’ Channel, CMT Taxi TV Network, and the Independent Digital Outdoor Network. • Signed exclusive sales rep agreements with SportsNet New York, Comcast SportsNet Philadelphia & Comcast SportsNet Northwest. • Closed exclusive sales rep agreement with ESPN Radio Stations in New York, Los Angeles, Chicago, Dallas, and Pittsburgh. Achieved annual budgets for five consecutive years.
  • Disney Abc Television Group
    Vice President, General Sales Manager
    Disney Abc Television Group 2002 - 2009
    Burbank, California, Us
    • Created a regional sports sales division for ABC National Television Sales, leveraging the national sales force and marketing resources to secure partnerships with professional teams, leagues, and regional sports networks. • Launched and managed the sales for four regional sports networks including the YES Network, Royal Sports Network, Altitude Sports & Entertainment Network, and the Mid-Atlantic Sports Network. • Maximized sponsorship revenues for 18 professional teams including MLB (4 Teams), NFL (5 teams), NBA (3 teams), NHL (3 Teams) and 3 Professional Leagues.• Recruited and led a 17-person team. Managed all P&L performances, goals, expenses, and performance reviews.

Gerald Griffin Skills

Integrated Marketing Digital Media Advertising Media Planning Digital Strategy Mobile Marketing Digital Marketing Media Buying Advertising Sales Marketing Strategy Marketing Strategic Partnerships New Media Television Social Media Marketing Online Advertising Interactive Marketing Marketing Communications Sponsorship Broadcast Online Marketing Relationship Marketing Direct Marketing Creative Direction Brand Development Marketing Management Outdoor Advertising Mobile Advertising Radio Email Marketing Lead Generation Marketing Research B2b Content Strategy Sem Brand Management Creative Strategy Interactive Advertising Brand Awareness Customer Insight Analytics E Commerce Seo Multi Channel Marketing Broadcast Television Ppc B2b Marketing Corporate Branding Direct Mail Web Analytics

Gerald Griffin Education Details

  • Manhattan University
    Manhattan University
    Communications & Marketing

Frequently Asked Questions about Gerald Griffin

What company does Gerald Griffin work for?

Gerald Griffin works for Engage360llc

What is Gerald Griffin's role at the current company?

Gerald Griffin's current role is Managing Member.

What is Gerald Griffin's email address?

Gerald Griffin's email address is gg****@****dia.com

What schools did Gerald Griffin attend?

Gerald Griffin attended Manhattan University.

What skills is Gerald Griffin known for?

Gerald Griffin has skills like Integrated Marketing, Digital Media, Advertising, Media Planning, Digital Strategy, Mobile Marketing, Digital Marketing, Media Buying, Advertising Sales, Marketing Strategy, Marketing, Strategic Partnerships.

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