Geia De La Peña Email & Phone Number

Digital Customer Experience - Global Marketing

Championed the voice of customer within the company by leading UX research efforts for digital experiences, products, and services.Collaborated with designers, developers, and various business stakeholders to deliver projects in a timely manner.Led cross-functional workshops to elevate UX maturity within the larger organization.Developed UX research roadmaps aligned with marketing and IT/development teamsSynthesized insights into strategic approaches. Socialized research… Show more Championed the voice of customer within the company by leading UX research efforts for digital experiences, products, and services.Collaborated with designers, developers, and various business stakeholders to deliver projects in a timely manner.Led cross-functional workshops to elevate UX maturity within the larger organization.Developed UX research roadmaps aligned with marketing and IT/development teamsSynthesized insights into strategic approaches. Socialized research findings into UX artifacts to executives, functional managers, and specialistsProjects included:- Internal and external web-based product configurators- Sales Portal for sales and marketing users to access tools, resources, and digital assets- Improvements to the public website including: homepage, product detail pages, articles, contact and support- Information architecture and site navigation improvementsUX Research Activities:- Usability tests, competitive analysis and benchmarking, stakeholder interviews, journey mapping, card sorts, task analysis Show less

Manila, National Capital Region, Philippines

I do freelance graphic design work for print and digital media. Responsible for translating design briefs into visuals that address my clients' needs - producing logos, brochures, publication layouts, presentation decks, packaging design, social media templates, and everything in between. Additionally, I assist in coordinating production requirements between clients and suppliers as necessary, ensuring that the quality of the design remains consistent in any form and medium.

Quezon City

Working as an independent contractor for Curiosity Design Research, I have led and assisted in user experience research projects to gain insights about how users interact with products and identify opportunities for businesses and organizations to improve the delivery of their products and services.As a User Experience Researcher, I have:- Conducted ethnographic research through interviews and observation sessions- Conducted concept and usability testing for digital products and… Show more Working as an independent contractor for Curiosity Design Research, I have led and assisted in user experience research projects to gain insights about how users interact with products and identify opportunities for businesses and organizations to improve the delivery of their products and services.As a User Experience Researcher, I have:- Conducted ethnographic research through interviews and observation sessions- Conducted concept and usability testing for digital products and services- Synthesized research insights into actionable recommendations- Translated raw data into presentations and compelling visuals- Created wireframes and prototypes using Adobe Creative Suite and InvisionI have worked on projects across different industries such as banking and finance, airline, healthcare, and consumer goods. Show less

University Of The Philippines Diliman, Quezon City

As Research Assistant, I worked on two research projects housed at the Center:“The Mass Transit System in Metro Manila: From Tranvia to MRT, 1879-2014”, an inter-disciplinary program drawing on history, geography, transportation studies, and political economy to critically examine the mass transit plans for Metro Manila; Program leader: Dr. Ricardo Jose; Multiple roles, 2015-2017• Researched and collected various materials from digital archives such as photographs, footages… Show more As Research Assistant, I worked on two research projects housed at the Center:“The Mass Transit System in Metro Manila: From Tranvia to MRT, 1879-2014”, an inter-disciplinary program drawing on history, geography, transportation studies, and political economy to critically examine the mass transit plans for Metro Manila; Program leader: Dr. Ricardo Jose; Multiple roles, 2015-2017• Researched and collected various materials from digital archives such as photographs, footages, newspaper and journal articles on the history of the railway system• Managed the production of a film documentary, "Tranvia: Ang Mga Riles ng Kamaynilaan". Coordinated with offices, film crew and director, and resource persons from pre- to post-production.• Developed the program website: http://riles.upd.edu.ph“Cinemalaya and the Filmic Articulation of the ‘Filipino Experience’”; Project leader: Emerald Flaviano; Research Assistant, 2014• Film analysis and transcription, notetaking, and archival researchIn addition, I have assisted the Center in events coordination, photo and video documentation, graphic design, and website development Show less

Manila, Philippines

• Worked on a wide range of visual materials for the museum, which include exhibition graphics, printed and online marketing collaterals, stationery and corporate communications, signages and wayfinding, and audio-visual presentations • Assisted in the development of exhibition reports and photo documentation of museum events• Completed docent training program on museum tour-guiding, curating, and heritage conservation

Ma - Graduate Units Earned (21/30), Anthropology

Bachelor Of Fine Arts (Bfa), Visual Communication

Cum Laude