Geir Harstad Email & Phone Number

Malmö, Se

Lund, Skåne County, Sweden

Lund, Sweden & Oslo, Norway

Oslo, Norway & Lund, Sweden

Smartfish AS is active in the research, development, production and marketing of advanced and clinically documented nutritional drinks within medical nutrition and consumer health including sports nutrition. All Smartfish products are produced on its proprietary juice-based emulsion technology platform with the marine DHA and EPA fatty acids as important ingredients. Smartfish has a number of ongoing clinical development projects and studies in close collaboration with researchers and institutions around the world. The company was founded in 2001 and is located in Oslo, Norway and Lund, Sweden. Smartfish’s main shareholders are Investinor (Norway) and Industrifonden (Sweden). Learn more on www.smartfishnutrition.com

Malmo, Sweden

Caldic Ingredients AB is the Nordic food industry's leading business partner in the area of ingredients, food solutions and raw materials. We supply products and knowledge too develop our customer's businesses. Caldic´s expansion in the field of recipe development, blending, production and packing has further strengthened Caldic's ability to offer one stop shop solutions for our customers. Caldic Sweden has two manufactuing sites and one development center at disposal for our customers. Caldic Food Services & Retail AB is a leading supplier to the Nordic food services and retail channel meeting the needs of our customers for – sourcing, product development, processing, packaging, warehousing and distribution. That full range of services is something we think is unique in the food industry and together with our commitment to customer service excellence is what we like to call the Distribution Plus model. We provide our Principals with an excellent route to market and our customers with access to the highest quality colonial and other food products under our own brands Orkide and Naturens Energi and as private label.

London, United Kingdom

President International - Full strategic, operational and P&L (sales >$250 million) responsibilityLeading the International OTC & consumer products Division across >100 countries. NBTY is the global leader in vitamin, mineral, herb, sports, active nutrition and supplement product category. Key accomplishments:• Double digit sales and EBITDA growth • Developed global growth strategy and annual business plans to drive sales & EBITDA • Aligned org-structure with new business strategy, moved International HQ from NY to London (Oct 2013) and recruited new mgt team. • Consolidated 3 separate international business entities into one• Transferred part of product sourcing from the US to Europe• Set-up tax efficient legal entity principle structure in the UK for all International• Leading several M&A projects• Merged all back office operations of two legal entities (USN and Solgar) in the UK • Addressed internal audit issues for three legal entities• Evaluated and secure agreement for new cloud based ERP system for International

Geneva Area, Switzerland

Turnaround assignment

Lund, Sweden

Head of the Carton Bottle Division within Tetra Pak. Full strategic and P&L responsibility.

Munich Area, Germany

When Nestle acquired Novartis Medical Nutrition in July 2007 I was appointed Managing Director for the two businesses.Led the integration of Novartis Nutrition into Nestlé Nutrition:• Merged two organisations and office locations into one realising 30% headcount and function costs reductions (excl factory).• Negotiated with the chemical & food workers councils with no labour disruption while building a true performance culture in the new organisation • Transferred Novartis SAP platform to Nestlé globe system (project costs € 3.2 mio) in 9 months compared to standard 18 monthsDevelopment of sales & product strategies for the combined businesses:• Channel, customer & user segmentation for hospital, nursing home, pharmacies, food services and weight management clinics and patients• Branding, product portfolio and pricing optimisation. Alignment of commercial terms.

Munich Area, Germany

Managing Director for Novartis Medical Nutrition Germany & Austria• Developed and executed strategy to secure profitable growth outside traditional homecare channel following a change in reimbursement policy. • Set-up Key Account Management resulting in double digit growth among top 10 • Established a strategic alliance with a multinational healthcare provider for hospital & home care patients to extend the value chain and the customer base• Delivered double digit growth in targeted channels; pharmacy, weight management clinics & food services

Nyon, Switzerland

Vice President Novartis Medical Nutrition International: Full P&L and people responsibility for Europe (excl. Germany, Spain and France), Middle East Africa, Asia, Latam,• Established business unit dedicated country organisations (from cross BU country organisation) and grouped 25 countries into 7 country clusters• Led the acquisition and successfully integrated the Semper MN business (US$ 12m sales) across the Nordic region; in-licensed Sustagen (US $ 10m) business from Mead Johnson in Australia• Key player of the due diligence and integration team of the Mead Johnson Healthcare Nutrition acquisition • Increased sales by > 30%/year

Nyon. Switzerland

Global Business Unit Head Medical Nutrition responsible for world-wide strategy, marketing, sales development, business development and licensing (M&A), R&D as well as overall co-ordinator of other HQ shared services functions.

London, United Kingdom

Vice President, General Manager Franchise Markets Central & Eastern Europe, MEA• Led and developed the Burger King franchise business throughout the region consisting of 300 restaurants and system sales of US $ 220m • Opened 110 new restaurants and successfully negotiated regional contract for 6 new countries in the Middle East (opened first restaurants in Lebanon and Jordan)

Geneva Area, Switzerland

Country Head Romania, Bulgaria and Albania

Executive Program, Innovation Leadership

Program in innovation leadership and commercialisation of R&D at Stanford, Berkley and Oslo Business school. Sponsored by the Research.

Certified Board Member By The European Confederation Of Directors Associations., Corporate Governance

Novartis Executive Program, Leadership

Master Of Business Administration (Mba), International Business/Trade/Commerce

MBA Exchange Student

Mba (Civil Ekonom), Business Administration