🌐 OverviewAs an Ad Targeting Operations Specialist, my expertise lies in data analytics, audience segmentation, client engagement, and performance reporting. My work revolves around leveraging data-driven strategies to maximize advertising effectiveness.📊 Key ResponsibilitiesData Analytics: Employ advanced tools to rigorously analyze ad campaign performance, distilling actionable insights and data-driven trends.Audience Targeting: Design sophisticated audience segments based on multiple data points, such as demographics and consumer behavior, to optimize engagement.Client Relations: Engage collaboratively with sales teams and clients to outline specific advertising objectives and define key performance indicators.Performance Reporting via Tableau: Utilize Tableau to construct insightful dashboards that comprehensively outline key metrics such as reach, ROI, and user engagement, aiding in strategic decision-making.Platform Mastery: Proficiently manage multiple advertising technology platforms, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs), to implement focused ad strategies.

• Working on the publisher side as a programmatic specialist were one of the main tasks is to yield and optimize the sale of the inventory of ABC Nyheter and Startsiden. • Working with different SSP like Adform, Appnexus, Rubicon, Improve, Index Exchange and Google Admanager to create the best possible value for the company• Using Tableau, Data Studio, Google Analytics, and the different SSP dashboards to get a total understanding of the programmatic landscape threat and opportunity.• Creating dashboards in Tableau to provide an overview of essential data to the company.

• Worked with domestic and international companies with planning and executing digital marketing campaigns.• Used a broad specter of marketing platforms/technology like social media platforms (Facebook, Instagram, Snapchat and LinkedIn) and programmatic (DV360, Sizmek, ADform) approach to create the optimal campaigns for our clients. • Focusing on brand safety to make sure that the client can advertise in a safe atmosphere.

• Source strategic partners in emerging markets to the expand the school’s marketing reach to develop pipeline of high-calibre students (performance based compensation)• Negotiate partner contracts, establish market relevant communication strategies and ongoing quality assurance program to ensure partners adhere to high standards • Formulate and execute marketing plans and campaigns relevant to specific markets • Develop internal and external (print and digital) communication materials

• Development of online video advertisement (website) for promotion of one of the company’s core products by highlighting key product features and ease of use• Developed key customer communications including newsletters and direct mail • Worked with marketing team on optimizing the use of social media to drive better engagement and two-way communication with customersa campaign that applies to Christmas high season and will inspire to a two ways communication.

Lectured and aided undergrads and post graduate in organizational behavior

- Responsible for maximizing students’ and faculty’s use of the library’s resources including books and research databases- Support check-out and IT as required

- Key responsible for Eurofoto customer support and support personnel- Primary customer interface for the company through a multi-channel approach; email, telephone, online - Worked closely with marketing department in the testing phase and launch of new marketing campaigns

Civilian employee with security clerancance at the Regional Command responsible for the procurement and registration of all technical material in accordance with military procurement policies