The Geisheker Group, Inc. (https://geisheker.com) is a digital marketing agency where I am self-employed as a Fractional CMO where I specialize in building high-volume demand generation programs for B2B and B2C companies.ACCOMPLISHMENTS:● Pharmacy Supply Company - Advised leadership of a $200MM company with three years of flat sales. Analyzed sales and marketing programs and identified inconsistencies in messaging and collateral. Interviewed team members and clients to distill the company's value proposition into a new sales message used in collateral, website, sales decks, and to train sales teams. Introduced direct mail, email marketing, and PR campaigns to build awareness. Grew sales 18% and broke their annual sales record in the first year, which prompted acquisition by their largest competitor. ● Global B2B Software Company - Provided lead generation strategy including continuous A/B testing and AdWords optimization that increased leads 6x and reduced average cost per lead from $114 to $29 in six months.● E-Learning Provider - Engaged to replace a marketing firm that failed to produce any leads on $10K in Google advertising. Created new value-based sales messaging, a conversion-focused landing page, Google AdWords campaign, and A/B split testing strategy that resulted in 900+ leads in 60 days. ● Software Startup - Updated website messaging and ran AdWords PPC campaigns that resulted in deals with Cisco and HP.● GPS product - Wrote marketing plan and investment pitch proposal that earned a large contract with Penske.

https://www.decibeladvertising.com - I was recruited to be their VP of Marketing to build and manage a high-volume lead generation program with a weekly ad spend of $1 mil to generate leads for law firm clients throughout the United States.● During my tenure, leads and sales volume have increased by over 400%● Purchased advertising media and managed seven outside vendors● Researched target markets to understand market needs and emotional triggers● Created marketing plans for how to launch successful campaigns to achieve our marketing and sales goals both for Decibel Advertising and our law firm clients● Performed copywriting and design for ad creatives using Canva and Adobe PhotoShop● Created videos and video ads using Final Cut Pro and Biteable● Built and A/B split tested landing pages using Unbounce.com to increase traffic to lead conversion rates by over 60% while lowering cost per lead● Built and managed multiple websites using WordPress and WIX platforms● Set up website analytics and conversion tracking using Google Tag Manager (GTM) and Google Analytics● Performed SEO for a law firm client and within 6 months achieved higher rankings than top competitors● Used ChatGPT and Google Bard/Gemini for marketing brainstorming assistance, which more than tripled my productivity and improved my lead-generation advertising results

Hired to develop a strategic B2B global marketing program to increase leads, sales, and brand recognition for SightCall and their Augmented Reality SaaS products.● Built lead-gen and content marketing programs that greatly improved SEO rank and increased incoming leads by over 120%● Managed and optimized all PPC campaigns including Google, YouTube, Bing, and LinkedIn● Oversaw social media marketing program and increased LinkedIn following by over 40%● Partnered with the global sales team to implement a lead follow-up and nurturing system to increase conversions● Led systems initiatives for the website (content strategy, SEO, optimization) and Salesforce CRM● Responsible for Craft CMS website● Tag management using Google Tag Manager● Set up advertising tracking using GTM and Google UTM tags● Monitored and created reports for website analytics using Google Tag Manager, Google Analytics and Google Data Studio● Created marketing dashboards using Salesforce.com, Google Sheets, and Google Data Studio● Created and managed all online advertising -- Google AdWords, Bing, Linkedin, Capterra, and Facebook● Assisted with Salesforce.com lead management● Set up email marketing automation using Salesforce.com Pardot● Managed the content creation and marketing program● Performed all SEO. Used SEMRush as our SEO management platform. Was able to get our content ranked above the content of the industry's largest companies and our top competitors● Email marketing using Salesforce.com Pardot● Managed social media. Used SEMRush as our social media posting and management platform

As of 2023, Skyfii is now Beonic. Beonic.com is a 60-employee software firm based in Australia that provides people counting systems, SaaS captive portal software, SaaS cloud-based analytics software, and data analytics services to help venues understand visitor behavior, improve venue operations, drive marketing results, and improve the visitor experience.Hired to develop a strategic global marketing program to increase leads, sales, and brand recognition, and guided efforts of a small marketing team.● Built lead-gen and content marketing programs that improved SEO rank, increased incoming leads by 240%, and grew sales 25% during the COVID pandemic, which led to the decision to double ad investment and budget for 2021● Managed and optimized all PPC campaigns including Google, YouTube, Bing, and LinkedIn● Oversaw social media marketing program and increased LinkedIn following by 22%● Partnered with the global sales team to implement a lead follow-up and nurturing system to increase conversions● Led systems initiatives for the website (content strategy, SEO, optimization) and Salesforce CRM● Responsible for WordPress website administration and website development● Tag management using Google Tag Manager● Set up advertising tracking using Google UTM tags● Monitored and created reports for website analytics using Google Analytics and Google Data Studio● Created sales and marketing dashboards using Google Sheets and Google Data Studio● Created and managed all online advertising -- Google AdWords, Bing, Linkedin, and Facebook (I’m a Google Partner)● Assisted with Salesforce.com administration and lead management● Set up email marketing automation using SalesLoft and I wrote the emails● Managed the content creation and marketing program● Performed all SEO. Used SEMRush as our SEO management platform● Email marketing using MailChimp● Managed social media. Used SEMRush as our social media posting and management platform

PegEx provides a SaaS platform for business operations management targeted to waste management firms and operates a broker service (Hazardous Waste Experts) for hazardous waste management.Recruited to build digital marketing programs for both corporate divisions and manage all online ad campaigns, inbound content marketing, SEO, and social media marketing.● Led SEO efforts to increase organic traffic 71% (from 800 to 1300+ daily visitors) for the broker services division that resulted in record sales, with 12% revenue growth while reducing ad spend 77%● Created and launched a LinkedIn ad campaign video for Hazardous Waste Experts that led to leads from Fortune 1000 firms, universities, government agencies, and all four divisions of the US Military● Designed a LinkedIn ad campaign for the SaaS software division that contributed to 60% revenue growth and increased national brand recognition● Built and managed all online ad campaigns for Google Ads, Microsoft Ads (Bing), LinkedIn, Capterra, display advertising on industry websites, and email marketing automation● Performed copywriting for ad campaigns, blog posts, web pages, case studies, email promos, press releases, sales scripts for the sales teams, presentations, etc.● Created videos and composed music soundtracks for multiple promotional videos● Responsible for WordPress website administration and website development for two websites● Tag management using Google Tag Manager● Set up advertising tracking using Google UTM tags● Monitored and created reports for website analytics using Google Analytics ● Created sales and marketing dashboards using Google Sheets● Set up email marketing automation using Outreach and ActiveCampaign● Performed all SEO. Used SEMRush as our SEO management platform● Managed social media. Used SEMRush as our social media posting and management platform

Paperless Proposal (now ClientPoint) is a leading SaaS proposal generation and sales solution that allows users to create, send, manage and track proposals. The company earned G2 Crowd Awards as a top 25 enterprise software product (2016 - 2018).Joined as an early hire to build and run a digital marketing program and team from the ground up, including social media marketing, inbound content marketing, and SEO. ● Created and managed all online ad campaigns on AdWords, Bing, Facebook, LinkedIn, G2 Crowd, and Capterra● Introduced content SEO to increase organic traffic from < 40 unique visitors per day to over 1,400● Performed copywriting for ad campaigns, blog posts, web pages, case studies, email promos, and other content● Built an inbound content marketing program that led to the company being named a top 250 Microsoft Partner for Inbound Marketing Excellence● Marketing efforts resulted in 100% YOY sales increases in three consecutive years, established Paperless as a leader in the space, and led to angel funding, a new executive team, and the rebranding as ClientPoint● Tag management using Google Tag Manager● Set up advertising tracking using Google UTM tags● Monitored and created reports for website analytics using Google Analytics ● Performed all SEO. Used SEMRush as our SEO management platform

Call Center Careers was an employment portal for the call/contact center and customer service industry.Hired by the owner to build and manage a marketing program to promote the portal to job seekers and employers as well as to manage the business on a daily basis.● Managed a marketing team executing market research, product positioning, sales forecasting, sales program development, advertising, and PR materials creation, SEM, SEO, email marketing, and web development● Drove marketing efforts that led to the company growing from an unprofitable and unknown start-up to the leading employment portal for the call center industry, reaching profitability in six months● Managed day-to-day business operations● Responsible for website administration and website development● Monitored and created reports for website analytics using Google Analytics● Created and managed all online advertising ● Set up and managed email marketing using AWeber● Managed all content creation● Performed all SEO

NOTE: EDP Contract Services/TAC Worldwide Companies is now Advantage Resourcing.Responsible for marketing our contract-based IT job openings on the Internet for the purpose of recruiting contract employees for our clients. I was also responsible for training and managing a team of Internet Recruiting Specialists in three states (Colorado, Texas and Tennessee). In this position I developed many new Internet marketing techniques that were implemented throughout the organization as best practices for attracting and recruiting exceptional IT contract employees.

While a student at UWGB, I was hired as a website consultant to develop and market departmental sections of the UWGB website for five departments including Human Development, Human Biology, Woman’s Studies, The Office of the Academic Deans and The Adult Learning Center.I was responsible for requirements gathering, project management, website programming and SEO.