Geivon Cisneros better known professionally as EG, is an American Social Media Marketer from Los Angeles, California. He is the founder and CEO of Hustle Division, a creative agency for social media marketing. EG’s dedication to influencer marketing, using the video platform TikTok as a tool for music discovery, has successfully landed him work in today’s music industry. He worked with rapper Saweetie, campaigning for her single “My Type". Later, Hustle Division conducted a campaign for Roc Nation’s Normani at the release of her debut single “Motivation,” which gained popularity and was certified platinum while ranking in the top 40 in the U.S.