Renee Gellatly

Renee Gellatly Email and Phone Number

Strategic Advisor & Consultant | Customer Engagement, Loyalty & Revenue @ b2b 360
Renee Gellatly's Location
Duluth, Minnesota, United States, United States
Renee Gellatly's Contact Details
About Renee Gellatly

Building exceptional human connections and conversations to connect businesses to their buyers. I'm a creative and analytical thinker, yes, the best of right and left brain collaboration, with a recognized passion a customer centric experience focused on maximizing lifetime value. I'm obsessed with integrating data, streamlining the tech stack and delivering insights to ensure every touchpoint strengthens brand equity, delivers consistency across the diversified digital landscape and supports demand, retention and loyalty. I thrive on evolving digital capabilities and have a natural ability to translate business goals and objectives into relatable, actionable roadmaps that establish a framework for long-term partnerships and mutual business benefits. I’m a big picture visionary who can scope and manage the components, the producers and deliver growth results. PASSIONS + EXPERTISE• Data, Insights, Operational Efficiencies• Customer Profile, Lifecycle Management & Lifetime Value• Audience Segmentation & Prioritization• Buyer’s Journey Omni-Channel Integrated Conversations• Messaging Architecture & Personalization• End-to-End Go-to-Market Strategies & Frameworks• CRM Optimizations & Workflow Efficiencies • Marketing Automation (Certified)• Leadership, Mentoring, Coaching & Training• Strategic Relationships and Partner Enablement INDUSTRY SPEAKING ENGAGEMENTS • SEC - Let's Talk Enablement: Strategy• Salesforce Customer Company Event: Sales Enablement Strategies• Sales 2.0: Data & Leads: What Sales Needs From Marketing, Sales and Marketing Alignment • Dreamforce: Increase Marketing Effectiveness While Lowering Costs, Best Practices for Keeping Your Data Clean • Online Marketing Summit: Back to Basics: Putting Technology In Its Place Sales and Marketing 2.0: Demand Generation Tactics that Create Synergy Between Sales & Marketing

Renee Gellatly's Current Company Details
b2b 360

B2B 360

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Strategic Advisor & Consultant | Customer Engagement, Loyalty & Revenue
Renee Gellatly Work Experience Details
  • B2B 360
    Strategic Advisor & Consultant - Revenue Growth + Enablement + Operations
    B2B 360 May 2014 - Present
    New York, Ny, Us
    b2b 360 connects your business to your buyers. Creating a customer centric focus requires actionable data and insights at every touchpoint of the customer lifecycle. We provide the operational infrastructure to acquire, retain and grow customers to achieve business objectives, growth goals and maximize lifetime value. Our focus streamlines the big picture strategy through aligned and actionable roadmaps across marketing, business development, sales, customer and product teams ensuring measurable impact. Key programs include: • Assessment + Prioritization • Recommendations + Roadmaps • Alignment + Roles/Responsibility Matrix • GTM Frameworks • Messaging Architecture + Conversation Blueprints • Customer Profile + Market Insights • Audience Segmentation + Journey MapsWe will simplify the complexities of technology and tools with process and workflow optimizations to facilitate real-time insightful conversations that keep your buyers connected to your business.
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  • 100Ent-Pos Inc.
    Executive Advisor
    100Ent-Pos Inc. 2023 - Present
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  • Stem Advantage
    Strategic Advisor
    Stem Advantage Oct 2023 - Present
    Huntington Beach, California, Us
    STEM Advantage was founded to mentor, prepare and inspire women and underserved communities to pursue careers in science, technology, engineering and math (STEM) through paid internships, mentorships and scholarships. This 360-degree program is designed to open doors and support students with opportunity and networks. We partner with students attending the California State University (CSU) system, the largest and most ethnically diverse university system in the nation.
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  • Revgenius
    Member
    Revgenius Jun 2022 - Present
    New York, Us
    Where B2B comes to scaleBringing inspiration and creativity to all revenue pros in the world.
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  • Revops Co-Op
    Member
    Revops Co-Op Jan 2022 - Present
    Seattle, Washington, Us
    Resources, content and community for those who ♥️ revenue operations.
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  • Glg
    Vp - Strategy - Revenue & Growth Infrastructure
    Glg Jan 2018 - Sep 2019
    New York, Ny, Us
    Primary responsibilities focused on the alignment of three global P&L business units within a collaborative framework and infrastructure enabling aggressive growth, new market penetration and optimized engagements. • Primary business liaison with IT/Data teams to develop customer insights and prioritized market opportunity – successfully delivered on aggressive 20% growth objectives• Detailed user experience mapping to drive higher monthly usage, ensure retention and expand footprint • Created “follow the user” framework to capture new revenue when users moved to new organizations• Enabled new markets sales team supporting end-to-end revenue cycle engagement (Marketo, SalesLoft, InsightSquared, Salesforce)• Managed cross functional, global teams to accelerate user onboarding from time to close to first usage
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  • Demandgen
    Senior Consultant - Revenue Engine Strategies + Tech Implementation & Optimization
    Demandgen Aug 2015 - Dec 2017
    A marketing technology agency providing expertise, tools and frameworks to enable customers to better leverage their marketing automation platforms and programs. As the lead consultant, my passion for modern marketing established:• Revenue marketing strategies, aligning marketing and sales on audience centric omni channel campaigns (Eloqua, Marketo, Salesforce)• Strategic assessments, frameworks and workshops for best practice lead management programs and processes for audience acquisition, retention and loyalty including key program performance measurements and visibility• Blueprints for global demand center of excellence supporting “right message, right audience, right time and place”• Lead management taxonomy, scoring and end-to-end funnel visibility aligned to buyer personas, groups and centers• Integration of client data and insights supporting targeted account based marketing automation programs
  • Demand Worldwide
    Vice President: Insight & Enablement
    Demand Worldwide May 2014 - Aug 2015
    New York, Us
    •Intensive team and individual CRM training with best practices supporting pipeline optimization, customized performance and reporting for executive and board review•Identified and developed target market opportunities, account planning, demand funnel metrics, audience and persona based content, and quarterly omni-channel engagement plans•Developed and instructed sales and marketing teams on global best practices to achieve target revenue goals•CRM and marketing platform assessments, optimization tactics and recommendations to enable accelerated performance benchmarks
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  • Wgsn
    Global Market Development & Demand Generation
    Wgsn Sep 2012 - May 2014
    London, Gb
    • Identified global addressable market opportunity supporting $11M+ new business growth• Implemented Marketo and lead lifecycle management with integration to Salesforce• Architected revenue modeler and explorer with executive reports and performance dashboards • Identified strategic vendors and partners to expedite delivery and qualification of new business opportunities
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  • Lattice Engines
    Senior Customer Advocacy Manager
    Lattice Engines Jul 2011 - Sep 2012
    San Mateo, Ca, Us
    Primary customer liaison engaging with executive sponsors ensuring adoption and use of salesPRISM, a predictive sales intelligence SaaS platform. Identified client KPI metrics, analytics and reporting for measured success and increase in revenue. •Aligned, integrated and trained sales teams on predictive SaaS platform to obtain 10% lift in sales productivity •Collaborated with global client teams for prioritized selling opportunities achieving consistent 15% increase for each sales rep•Designed and performed comprehensive training courses supporting pilot programs and platform evaluation •Established an infrastructure for dedicated customer service and satisfaction across multiple client engagements •Achieved 100% success securing full license agreements and engagement renewals •Developed and mentored a team of 3 customer experience advocates
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  • Netapp
    Audience Programs & Demand Generation, Corporate Marketing
    Netapp Feb 2008 - Jul 2011
    San Jose, California, Us
    Delivered customer intelligence and insight for a 360 view of the lead to revenue engagement cycle Constructed national competitive intelligence and industry analysis model supporting aggressive new customer acquisition targets and client retention. Delivered:•Integrated Eloqua and Oracle CRM platforms with global data governance processes•Identified and managed global integration and launch of Eloqua and Oracle On Demand•Trained global teams in end to end quote to cash methodology and programs within Eloqua and Oracle•Rolled out integrated Eloqua lead scoring model delivering $10M in initial pipeline opportunity from Eloqua to CRM•Grew prospect database 800% over three years with 30% lift in qualified leads •Established market segments and Eloqua engagement and nurturing models with an immediate 10% increase in customer conversions
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  • Valley Business Solutions
    Founder And Chief Strategy Consultant
    Valley Business Solutions 1997 - 2008
    Clients include: NetApp, Adobe, Cisco, Oracle and Sun MicrosystemsClient solutions include: •CRM and marketing automation strategy solutions (Eloqua, Marketo)•Customer lifetime value and buying assessment•KPI dashboards and executive quarterly reporting templates•Business intelligence and data warehouse strategies•Customer listening House of Quality Index•Delivery of Oracle CRM global marketing module •Global merge of marketing CRM and ERP applications into global single instance database •Content management system and process strategies•Email marketing best practices and optimization•Account and contact acquisition strategies supporting targeted white space growth
  • Ge Capital
    Sales And Marketing
    Ge Capital 1993 - 1997
    Norwalk, Ct, Us
    Six Sigma compliance
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Renee Gellatly Skills

Demand Generation Salesforce.com Marketing Automation Crm Lead Generation Saas Sales Enablement Strategy Solution Selling Go To Market Strategy Sales Process B2b Marketing Analytics Big Data Data Analysis Email Marketing Marketing Enterprise Software Multi Channel Marketing Professional Services Business Intelligence Tools Business Development Market Opportunities Audience Development Audience Segmentation Strategic Partnerships Business Relationship Management Thought Leadership

Renee Gellatly Education Details

  • San Diego State University
    San Diego State University
    Political Science
  • Saratoga High School
    Saratoga High School

Frequently Asked Questions about Renee Gellatly

What company does Renee Gellatly work for?

Renee Gellatly works for B2b 360

What is Renee Gellatly's role at the current company?

Renee Gellatly's current role is Strategic Advisor & Consultant | Customer Engagement, Loyalty & Revenue.

What is Renee Gellatly's email address?

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What is Renee Gellatly's direct phone number?

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What schools did Renee Gellatly attend?

Renee Gellatly attended San Diego State University, Saratoga High School.

What are some of Renee Gellatly's interests?

Renee Gellatly has interest in Animal Welfare.

What skills is Renee Gellatly known for?

Renee Gellatly has skills like Demand Generation, Salesforce.com, Marketing Automation, Crm, Lead Generation, Saas, Sales Enablement, Strategy, Solution Selling, Go To Market Strategy, Sales Process, B2b Marketing.

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