Building exceptional human connections and conversations to connect businesses to their buyers. I'm a creative and analytical thinker, yes, the best of right and left brain collaboration, with a recognized passion a customer centric experience focused on maximizing lifetime value. I'm obsessed with integrating data, streamlining the tech stack and delivering insights to ensure every touchpoint strengthens brand equity, delivers consistency across the diversified digital landscape and supports demand, retention and loyalty. I thrive on evolving digital capabilities and have a natural ability to translate business goals and objectives into relatable, actionable roadmaps that establish a framework for long-term partnerships and mutual business benefits. I’m a big picture visionary who can scope and manage the components, the producers and deliver growth results. PASSIONS + EXPERTISE• Data, Insights, Operational Efficiencies• Customer Profile, Lifecycle Management & Lifetime Value• Audience Segmentation & Prioritization• Buyer’s Journey Omni-Channel Integrated Conversations• Messaging Architecture & Personalization• End-to-End Go-to-Market Strategies & Frameworks• CRM Optimizations & Workflow Efficiencies • Marketing Automation (Certified)• Leadership, Mentoring, Coaching & Training• Strategic Relationships and Partner Enablement INDUSTRY SPEAKING ENGAGEMENTS • SEC - Let's Talk Enablement: Strategy• Salesforce Customer Company Event: Sales Enablement Strategies• Sales 2.0: Data & Leads: What Sales Needs From Marketing, Sales and Marketing Alignment • Dreamforce: Increase Marketing Effectiveness While Lowering Costs, Best Practices for Keeping Your Data Clean • Online Marketing Summit: Back to Basics: Putting Technology In Its Place Sales and Marketing 2.0: Demand Generation Tactics that Create Synergy Between Sales & Marketing
Listed skills include Demand Generation, Salesforce.Com, Marketing Automation, Crm, and 24 others.