Gemma Bosworth Email & Phone Number

Melbourne, Victoria, Australia

As the main marketing point of contact for the 42 airline partners that fly to Melbourne, my role is to unlock opportunities, stimulate demand and provide localised marketing advice.

Sydney, New South Wales, Australia

Destination Partners works with big and small businesses to transform their places and precincts into destinations that guests want to visit, explore, share and return to. We have transformed global icons, local haunts and shopping centres into desirable destinations with a laser focus on understanding the visitor coupled with the right mix of strategy, marketing, visitor services and innovation.

Sydney, Australia

A member of the National Marketing team, working across a national portfolio of retail assets to increase awareness of the Mirvac retail assets to the tourism market both domestically and internationally. My role is to inspire and create strategies to roll out on a Centre Marketing level to entice visitors to Sydney to shop, dine and enjoy a Mirvac Retail experience. Responsibilities ● National Tourism Strategy for Mirvac Retail across 5 assets in NSW and QLD. ● Launch and drive new… Show more A member of the National Marketing team, working across a national portfolio of retail assets to increase awareness of the Mirvac retail assets to the tourism market both domestically and internationally. My role is to inspire and create strategies to roll out on a Centre Marketing level to entice visitors to Sydney to shop, dine and enjoy a Mirvac Retail experience. Responsibilities ● National Tourism Strategy for Mirvac Retail across 5 assets in NSW and QLD. ● Launch and drive new growth revenue stream from tourism experiences. ● Mentoring and leadership to multiple Marketing teams across the business. The key assets include Birkenhead Point Outlet Centre, Harbourside Shopping Centre, Broadway Sydney, Tramsheds Harold Park and Kawana Shoppingworld. Show less

Sydney, Australia

Extended marketing responsibility for Sydney Opera House Visitor Experiences including Tours, Food & Beverage, Retail, Box Office and Front of House. In addition to supporting the Sales team with B2B sales and marketing support for trade events. ● Provide expert advice and strategic management of Precinct and visitor experience marketing inclusive of tours, tourism, food & beverage and retail. ● Drive increased Precinct visitation and revenue with annual integrated marketing campaigns… Show more Extended marketing responsibility for Sydney Opera House Visitor Experiences including Tours, Food & Beverage, Retail, Box Office and Front of House. In addition to supporting the Sales team with B2B sales and marketing support for trade events. ● Provide expert advice and strategic management of Precinct and visitor experience marketing inclusive of tours, tourism, food & beverage and retail. ● Drive increased Precinct visitation and revenue with annual integrated marketing campaigns including Sunrise on the Steps (2016) Good Food Month (2015) Chinese New Year (2015, 2016) Opera Bar Relaunch (2014) Vivid Festival (2015, 2016)● Lead a high performing team of 3 that has the visitor experience at the core. Key Projects: Vivid Sydney integration (2106), CEO Project - Sunrise on the Steps (2016) Chinese New Year (2016) SOH Masterbrand rollout on the Precinct (2016) Show less

Macquarie Street, Sydney

Oversee the marketing efforts for the Precinct Businesses at the Sydney Opera House including Tours, Food and Beverage and Retail. Key Projects: Opera Bar Relaunch (2014), Summer at the House (2015, 2016), School Holiday campaigns (2015), Good Food Month (2015)

London, United Kingdom

London Legacy Development Corporation are responsible for delivering one of the most important Olympic legacy promises made in the original London 2012 Olympic bid. This key pledge concerns the physical legacy: the long-term planning, development, management and maintenance of the Queen Elizabeth Olympic Park.Key Projects : London 2012 Olympic Games legacy promotion and pitch (2012) Summer Series Festival of events (2013) National Paralympic Day (2013) Full Park opening (2014)… Show more London Legacy Development Corporation are responsible for delivering one of the most important Olympic legacy promises made in the original London 2012 Olympic bid. This key pledge concerns the physical legacy: the long-term planning, development, management and maintenance of the Queen Elizabeth Olympic Park.Key Projects : London 2012 Olympic Games legacy promotion and pitch (2012) Summer Series Festival of events (2013) National Paralympic Day (2013) Full Park opening (2014) Key Responsibilities & Achievements• Strategic annual planning, management, and implementation of 360° consumer campaigns for Queen Elizabeth Olympic Park to the value of £400,000 including Summer Event Series, National Paralympic Day and full Park opening. • Daily relationship building and management of creative agencies, key partners, travel trade and partners including London & Partners, Visit Britain, Live Nation, British Paralympic Association and Greater London Authority. • Brokered, negotiated and nurtured the relationships with two media partners for the Park. • Created the Park database and Park monthly newsletter to increase subscriptions by 58% in 12 months with an average open rate of 43%. • Delivered digital Park asset, the 3D Park Virtual Tour application from brief to delivery on Apple iStore. Show less

Brisbane, Australia

Brand Champion for Tropical North Queensland and Townsville.Key Projects The Best Job in the World (2010), Brand Development (Tropical North Queensland 2011-2012), Project Queensland on Tour Roadshow, Event Campaigns e.g. Cairns Adventure Festival, Challenge Cairns Triathlon Event, Cairns Indigenous Art Fair. Key Responsibilities & Achievements • Setting strategic marketing annual plans for multiple tourism destinations, engaging and consulting a wide variety of… Show more Brand Champion for Tropical North Queensland and Townsville.Key Projects The Best Job in the World (2010), Brand Development (Tropical North Queensland 2011-2012), Project Queensland on Tour Roadshow, Event Campaigns e.g. Cairns Adventure Festival, Challenge Cairns Triathlon Event, Cairns Indigenous Art Fair. Key Responsibilities & Achievements • Setting strategic marketing annual plans for multiple tourism destinations, engaging and consulting a wide variety of stakeholders including airlines, online retailers, wholesalers and commercial event sponsors. • ‘Best job in the World’ campaign providing coordination of the domestic campaign with Qantas Holidays. • Developed and executed an integrated destination campaign for Tropical North Queensland that hit key performance indicators within the first week. • Confident in public speaking opportunities with key industry in region and travelled frequently to present new co-operative opportunities and provide marketing advice to industry. • Integrated marketing experience across the following mediums; Audio Visual (TVC, AV’s, production support for third party productions); Radio; Digital (social media, display advertising, website creation, search engine marketing); Print (press, magazines, inserts, postcards); Outdoor (billboards, transit); Social Media (Facebook, Twitter and YouTube); Event coordination. • Selected by Executive Management Team to host the annual company Staff Awards presenting to over 300 staff members, board members, executive team and key Government personalities. Show less

Brisbane, Australia

Multiple and varied clients that require digital solutions. Main role is to take from brief to completion within the clients approved timeframe and budget. Clients include; Tourism Queensland, Bank of Queensland, APH Properties, Griffith University

Gold Coast Australia

Providing successful media coverage for the volunteers and community groups. Positive stories generated in the media through photo opportunities, interviews, media releases. In addition, managed 300 community volunteers for Gold Coast Schoolies Week 2007 plus manage the 10 not-for-profit organisations involved with Schoolies Week to make their donation of time, effort and money worthwhile

Provide positive and successful media stories, events and outcomes to actively drive tourism to the Capricorn Region through famils, media releases, interviews, news articles and travel stories.

Provide timely and lively daily on-air crosses back to the station from the road and to be the tangible face of the stations to increase popularity and reputation. Provided detailed Post Campaign Reports to clients through the delivery of photos, air checks and reporting.

Customer Experience Strategy & Design, Passed

6 Week Online Course with Coursework and Assessment

Language Course, Chinese Studies

10 Week Beginners Language Course - Simplified Chinese

Bachelor Of Creative Industries, Media And Communications

Bachelor Of Business, Pr & Advertising

High School Certificate