Gemin Goh Email & Phone Number

Singapore

Singapore, Singapore

• Led a major E-commerce 360 Marketing Campaigns, from conception to execution.
• Supported the growth of Lazada CRM Membership platform, enhancing customer engagement and loyalty.
• Assisted in the creation of digital and social assets for E-commerce campaigns, coordinating with Luxasia Leap Commerce team for timely updates of store banners.
• Managed Lazada Feed Social Calendar, including selection of social assets and crafting compelling captions to boost engagement.
• Conducted market research, analyzed industry trends, and presented actionable insights to optimize E-commerce strategies.
• Contribute to new product launch strategies and 360-degree planning in collaboration with Marketing & E-commerce teams.

Singapore

• Conducted market research and competitor analysis to understand current TikTok trends and identify content gaps.
• Conceptualised, storyboarded, produced creative TikTok videos that resonate with the platform’s audience and hence improve brand visibility.
• Monitored analytics to evaluate video performance and adjust content strategies as needed, focusing on growth in views, likes and followers etc.

Singapore

- Manage project timelines and deliverables to ensure timely product launches- Partner and brainstorm with international/regional stakeholders on new product ideas and campaigns- Conceptualize and prepare digital product launch kits for the local marketing teams, which includes the creation of relevant digital artworks- Support team managers on digital.

Singapore

- Manage content creation process for ongoing social and thematic campaigns;- Work with key stakeholders from various departments and brands to ensure the successful coordination and execution of all PR initiatives, including Press Day. - Manage media requests received from country teams with brands in order to secure gratis for upcoming stories.

• Planned, created and managed FastJobs and FastGig’s Tiktok account which saw an increase in followers of up to 20 times.
• Prepared EDMs for FastGig
• Wrote articles and published on FastJobs’ website.
• Managed and created content for FastJobs’ Instagram, Facebook and Telegram channel.
• Spearheaded giveaways on Tiktok, Instagram, Facebook and Telegram to help increase engagement and followers.

Singapore, Singapore

• Created content videos, filmed and edited which were posted on company’s social media
• Created posts and write ups to be posted on social media
• Liaised with practitioners such as NUH and NFK for webinar talks and prepared content and speech for webinar
• Manages Facebook Ads and creates content (videos and posts) to be uploaded on Facebook
• Manages project team and operations to ensure maximum efficiency
• Attends to customer’s requests to ensure customer satisfaction

Singapore, Singapore

• Attended to the needs and requests of general CPF members and provided them with solutions
• Answered general enquiries and complex requests for the Covid-19 relief schemes, Merdeka Generation Package, Pioneer Generation Package and GSTvouchers
• Performed as a mentor and provided assistance for incoming staffs
• Consistently hit the daily target of >40 calls everyday

Bachelor Of Business, Marketing

H2 Math, H2 Biology, H2 Chemistry, H1 Economics, H1 General Paper, H1 Chinese

Activities and Societies: Vice President of Drama Club - April 2018 to April 2019 Orientation Group Leader - January 2019