Genna Matson

Genna Matson Email and Phone Number

SFMC Technical Architect | Co-founder HowToSFMC.com | 4x SFMC Marketing Champion | Denver Trailblazer Community Group Co-Lead | 4x SFMC Certified | MC Advanced Cross-Channel Accredited | 2021 Salesforce MVP @ CONA Services
Genna Matson's Location
Denver, Colorado, United States, United States
About Genna Matson

I prefer writing in code.

Genna Matson's Current Company Details
CONA Services

Cona Services

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SFMC Technical Architect | Co-founder HowToSFMC.com | 4x SFMC Marketing Champion | Denver Trailblazer Community Group Co-Lead | 4x SFMC Certified | MC Advanced Cross-Channel Accredited | 2021 Salesforce MVP
Genna Matson Work Experience Details
  • Cona Services
    Sfmc Engineer
    Cona Services Mar 2024 - Present
    Atlanta, Georgia, Us
  • Boldramp | Salesforce Marketing Cloud Partner
    Sfmc Architect
    Boldramp | Salesforce Marketing Cloud Partner Feb 2023 - Present
  • Oddtistic
    Ceo
    Oddtistic Jan 2023 - Present
  • Nbc Sports
    Sfmc Technical Architect
    Nbc Sports Nov 2022 - Present
    Stamford , Ct, Us
  • Engage Evolution
    Technical Architect, Sfmc
    Engage Evolution Apr 2023 - Jul 2023
  • Coastal Cloud
    Senior Technical Architect, Sfmc
    Coastal Cloud Feb 2022 - Oct 2022
    Palm Coast, Fl, Us
  • Deg, A Merkle Company
    Team Lead, Salesforce Marketing Cloud Engineering
    Deg, A Merkle Company Oct 2021 - Feb 2022
    Overland Park, Ks, Us
  • Deg, A Merkle Company
    Senior Salesforce Marketing Cloud Engineer
    Deg, A Merkle Company Feb 2019 - Oct 2021
    Overland Park, Ks, Us
  • Deg, A Merkle Company
    Salesforce Marketing Cloud Engineer
    Deg, A Merkle Company Nov 2018 - Feb 2019
    Overland Park, Ks, Us
  • Brightwave - The Leading Email & Ecrm Agency
    Senior Platform Engineer
    Brightwave - The Leading Email & Ecrm Agency May 2018 - Nov 2018
  • Brightwave - The Leading Email & Ecrm Agency
    Platform Engineer
    Brightwave - The Leading Email & Ecrm Agency May 2017 - May 2018
  • Bkv
    Ecrm Email Developer
    Bkv Aug 2014 - May 2017
    Atlanta, Ga, Us
    Email Development: develop dynamic frameworks, modular email templates, and architect supporting data structures to create marketer friendly email solutions.Email Automation: develop, test, document, and maintain complex email automations simulating customer journeys and/or supporting landing pages, custom web portals, and subscription centers.ESP Migrations: to SFMC and MailChimp from a variety of ESPs including IP/server warm-up processes and develop ongoing data hygiene processes.Landing Pages: development, implementation, automation, and maintenance.Deliverability: SPF, DKIM, DMARC, CAN-SPAM, inbox placement, email best practices, and general consultation.Strategy: Assist company email marketing efforts; eCRM, data collection, strategy, and execution.ESPs - Salesforce Marketing Cloud, MailChimp, SharpSpringAMPScriptSQLHTML/CSSExcelPhotoshop
  • Dx Marketing
    Web Marketing Specialist
    Dx Marketing Sep 2012 - Jul 2014
    Savannah, Ga, Us
    Email Marketing: ESP migrations, development, segmentation, deployment, reporting, analysis, and data hygiene.Landing Pages: development, implementation and personalized url generation of landing pages supporting cross-channel marketing efforts with email and direct mail.Website Maintenance: maintain company sites.Strategy: Assist VP of Marketing with corporate marketing strategy.Email marketing - ESPs - ExactTarget, easyPURL , XMPieHTML/CSSExcelWebsite and eCommerce support - Joomla
  • Dx Marketing
    Account Coordinator
    Dx Marketing Apr 2007 - Sep 2012
    Savannah, Ga, Us
    Email Marketing: development, segmentation, deployment, reporting, analysis, and data hygiene.Direct Mail: coordination of highly targeted, direct mail campaigns based on customer models and geo-targeted data from conception to mailing, and performing post-campaign analysis. Database Management: design, build, and maintain data structures to support ongoing email and direct mail campaigns.Analysis: email, direct mail, and integrated marketing campaigns.Strategy: Provide marketing recommendations and reporting to aide in the creation of targeted customer profiles and assist with brick and mortar site selection.Email marketing - ESPs - easyPURL , XMPieHTMLCSSDirect mail - Epsilon list buyingMS Excel

Frequently Asked Questions about Genna Matson

What company does Genna Matson work for?

Genna Matson works for Cona Services

What is Genna Matson's role at the current company?

Genna Matson's current role is SFMC Technical Architect | Co-founder HowToSFMC.com | 4x SFMC Marketing Champion | Denver Trailblazer Community Group Co-Lead | 4x SFMC Certified | MC Advanced Cross-Channel Accredited | 2021 Salesforce MVP.

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