Specifically the role involves the development of strategic account plans, understanding assigned account and categories, as well as forecasting and the delivery of commercial targets. It also involves the presentation of product and marketing information as well as monitoring and reporting on customer performance. My key responsibilities are to:• Drive profitable and sustainable market share growth within my two Key Accounts: NEXT & VERY across my category responsibilities: Men's apparel (all categories) and accessories.• Develop a Strategic Account Plan, that meets our overall business objectives, with initiatives to support successful strategy execution• Represent my accounts internally as a cross-functional ‘ambassador’, driving process excellence and best practice• Lead sell-in and agree on sell-out support and ensure formalisation of the plan with support of the Omni-Channel and merchandising function• Ensuring continuous monitoring of sell-out and the order book delivery working closely with the account and Customer Service team• Close analysis of sell in and sell out data in order to improve strategic decision making and implementation of growth plans• Work closely with GTM colleagues to drive maximum impact and opportunity for the category across all aspects of product, marketing and digital partner commerce. • Utilise industry knowledge, across all divisions and multifunctional experience in order to drive the strategic development and implementation of strategies• Act as the point person for our partner program initiative within both accounts, working with our team in Amsterdam to deliver a successful and transparent partnership• Lead the men's apparel conversation, acting as the category champion across the business to inform, drive and collaborate on all topics.

I was chosen to be one of 14 range managers for Western Europe to begin the one EUROPE ranging process:• Create the first European range that delivers the needs of the many diverse countries within this new market, whilst recognizing the business objectives of efficiency, segmentation and profitability• Consolidate feedback from the markets and act as their representative to both global and GTM teams• First hand involvement in the creation and establishment of new processes and software designed to facilitate this new way of working• Develop relationships at a senior level within the women’s BU as well as create new ones within the swim category, our own retail channels and the markets themselves Whilst taking on this new responsibility I have also continued to perform my Area North role outlined below, needless to say my organisational capabilities have been challenged on a daily basis.

• Manage the 'Go To Market' process for Women’s Training and adidas by Stella McCartney product through market knowledge and product expertise hitting sales/ margin/ category/ sample and ranging targetso Input and brief the global business unit product team for future season ranges, in line with the sport performance strategies o Range selection responsibility for Market North (UK & Ire/ Benelux/ the Nordics), ensuring targets and process deadlines are delivered o Deliver commercial objectives through effective retail pricing strategy and managing margin in line with category targets and market needso Launch the product range and provide sales team with all information and resources o Regular and accurate forecasting of individual products and ranges at key milestoneso Provide Retail Marketing and Communications with all necessary information and support to ensure excellent presentation and execution in storeo Work closely with business planning to ensure all stocks are available on time in fullo Manage and maintain all information systems, range plans, pricelists with 100% accuracy in a timely manner according to deadlines and calendar• Build effective relationships with the Global Business Unit and Key Market North Personnel to ensure the delivery of relevant and impactful Area North ranges• Line management of 1 full-time staff member: Graduate Intern

• Develop and execute the communications strategy to support the business ambitions for the running category• Develop the strategic plan for all running events including the Virgin London Marathon and its renowned EXPO• Oversee all creative output for individual sports across all marketing disciplines • Organise and attend photoshoots and brief the sports assets involved• Liaise with assets and federations to explore ways to leverage their profiles within the parameters of their existing contracts and our category plans • Present to the business on stage at various launches and events where necessary as well as the MD and heads of department within our business update meetings• Manage budgets in excess of £3.2m• Line management of 1 full-time staff member: Communications Executive

Momentum is a fully integrated marketing agency and part of the McCann World Group with 79 offices distributed across 51 different countries. I managed the Coca-Cola and Bernard Matthews accounts as well as working on Intel, Reebok and Rockport. • Develop strategic marketing campaigns for key clients and manage the project team and suppliers to deliver them• Identify key trends within the client’s industries and use insights to advise on all areas of their communication strategies• Manage the company forecast and ensure targets set by the board are met• Identify potential areas of business growth with existing as well as prospective clients and deliver insight-driven presentations to secure their support• Attend brand councils with key clients to supply opinion and ensure a joined-up approach with all of the retained agencies• Line management of 3 staff

FitPro is the largest organisation of fitness professionals in the world and works with over 1,400 leisure, health and fitness clubs in the UK, over 25,000 individual members and sub-agencies in Europe, South Africa and the Middle East. During my time at FitPro I was promoted twice which is reflected in the below:• Brand guardian in the development and exploitation of company materials• Champion insight driven, targeted communications activity to strengthen and develop the brand and its assets• Provide a gate-keeping role for briefs and communications activity, ensuring the team drive strategy and build the brand• As part of the senior management team, develop and evaluate the company’s vision, mission and business objectives• Account management of key sponsors (Nike, Hydro Active & PruHealth) external clients and fitness writers• Line management of a team of 12 full time staff and a number of external consultants working remotely

• Assist in coordinating external advertising and marketing for the company• Plan content and production schedule of web projects/new media jobs and recruit as well as liaise with contributors, suppliers and design team to makes sure deadlines are met and site integrity is maintained• Work with the event and sales teams to supply support materials for their areas of the business• Line management of 10 staff

• Develop the content, design and production of two industry magazine titles• Identify upcoming trends and the key industry experts to report upon them in a credible and informed fashion • Oversee the production of all published material, recruitment of/liaison with contributors, printers, suppliers and design team • Editor-in-Chief (to include copywriting, sub-editing and proofreading) of two (three from Nov 03) magazine titles• Line management of 3 staff

• Managing 13 client accounts, meeting their deadlines and advertising needs to budget• Brief taking, copywriting, design management and placement of advertising• Presenting workshops to clients on writing adverts and media placement

Organising below-the-line marketing campaigns for major clients such as MFI, Staples, etc