Gemma B. Email and Phone Number
Gemma B. work email
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Gemma B. personal email
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As a dynamic and results-oriented Senior Marketing Manager with over 15 years of extensive experience, I specialise in creating and executing innovative marketing strategies that drive growth and elevate brand presence across various industries, including events, FMCG, and retail hospitality. Currently leading the marketing efforts for Metropolis Events and Q Events, I spearhead end-to-end marketing and branding initiatives, developing strategies that have significantly improved brand visibility, sales expansion, and lead generation efforts, particularly on ecommerce platforms.Throughout my career, I’ve demonstrated a proven ability to design and implement data-driven digital marketing strategies that integrate social media, email, SEO, ecommerce platforms, and lead generation tactics. My strategic vision has consistently resulted in substantial improvements in brand engagement and customer experience, as evidenced by our achievements at Australian Wedding Awards and ABIA Wedding Industry Awards.My expertise lies in directing ROI-driven campaigns, fostering key relationships with high-value organisations, and developing business strategies that align with market data, company goals, and budget considerations. I excel in creating compelling content and marketing collateral, managing budgets, and aligning strategies with sales plans to consistently achieve revenue targets.I’m passionate about leveraging Melbourne's vibrant events landscape to fuel venue growth and cultivate relationships with stakeholders. I lead and mentor a team of marketing professionals, ensuring they’re equipped with the knowledge and skills to excel in a fast-paced, ever-evolving corporate environment. My approach to market research and analytics has enabled us to identify new opportunities and target markets effectively.With a background that includes strategic roles at Precision Group of Companies, Wine Selectors, Optus, LUCAS Restaurants, and Australian Venue Co., I bring a wealth of knowledge and experience to every project. I’m adept at adapting to emerging technologies and trends, ensuring our marketing efforts remain cutting-edge and impactful.I’m driven by a customer-centric approach and a passion for innovation, continuously seeking ways to enhance operational excellence and customer satisfaction. Let’s connect to explore how my expertise can help drive your organisation’s marketing success.
Metropolis Events
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Marketing Manager Metropolis & Q EventsMetropolis Events Sep 2022 - PresentSouthbank, Victoria, AuAs a seasoned marketing professional, I spearhead end-to-end marketing and branding initiatives for two premier event venues, overseeing strategy development, execution, and budget management. Leveraging Melbourne's events to drive venue growth, I build key relationships with high-value organisations. My focus on directing ROI-driven campaigns boosts brand engagement and enhances customer experience.I develop and optimise business strategies based on market data, company goals, and budget considerations. I oversee the creation of marketing collateral across various mediums, analysing campaign results against KPIs to ensure success. By devising content strategies that effectively engage target audiences, I have successfully launched digital campaigns that significantly increased website traffic. Additionally, I manage marketing budgets, profit and loss statements, and align strategies with sales plans to consistently achieve revenue targets. I capture new customers by diversifying product offerings and optimising business strategies. Leading and mentoring a team of marketing professionals, I enhance their knowledge and skills while conducting market research to identify new opportunities and target markets.
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Head Of MarketingFemmé Organic Feb 2024 - PresentCheltenham, Victoria, AuA casual passion project, bringing sustainable eco-conscious period care products to all Australians.As a casual Marketing Manager, I specialise in creating and implementing robust digital marketing strategies aimed at supporting brand growth. Responsibilities include:- Strategic Development: Developing comprehensive digital marketing plans and programs.- Analytics Management: Monitoring and analysing data from web and ad analytics to optimise the effectiveness of digital campaigns.- Social Media Leadership - Developing and managing targeted social media marketing campaigns and lead generation activities.- Cross-Functional Collaboration: Working closely with cross-functional teams to ensure unified brand messaging and superior online customer experiences.- Content Strategy: Contributing to content strategy development and ensuring the presence of relevant, engaging content across digital platforms.I am passionate about leveraging digital innovation to achieve marketing excellence and drive business success. -
Sales ProfessionalWine Selectors Apr 2021 - Jan 2024Newcastle, Nsw, Au -
FreelanceVarious Feb 2020 - Nov 2022Brand AmbassadorMarketing Projects
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Centre Marketing Manager - Pran Central Shopping CentrePrecision Group Of Companies Jun 2021 - Oct 2022Sydney, Nsw, Au -
Digital Acquistion SalesOptus Jun 2020 - Apr 2021Macquarie Park, Nsw, Au -
Customer Service Concierge (Covid Contract)Optus Mar 2020 - Jun 2020Macquarie Park, Nsw, Au
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Senior Marketing ExecutiveLucas Restaurants Dec 2019 - Feb 2020Melbourne, Victoria, Au -
Divisional Marketing ManagerAustralian Venue Co. Dec 2017 - Aug 2019Melbourne, Vic, AuResponsibilities include:•Develop and maintain marketing/sales objectives for late night & gastropub division of venues•Develop, manage and execute the relevant 6-month marketing strategy for each venue in line with key focusses and brand profile•External advertising and promotional activity management•Brand development including strategy and planning, establishing brand assets, greenfield/brownfield planning, and launch•Digital marketing including social media strategy, influencer marketing, website development, SEO / SEM, mobile marketing, EDMs•Assist and support the operational team•PR and media management•Function sales support •Internal stakeholder management•Monthly and post-campaign reporting including digital, social media, and database management •External stakeholder management including supplier management and brand partnerships•Sponsorship & loyalty programs •Budgets/ROI management -
Marketing ManagerDixon Hospitality Mar 2017 - Dec 2017Rebranded to Australian Venue Co
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Shopper Marketing ExecutiveTreasury Wine Estates Dec 2015 - Mar 2017Melbourne, Victoria, AuLead Shopper Marketer for the independent and on premise channel (LMG, IBA, Costco). -
Trade Market Administrator - Western CanadaTreasury Wine Estates Oct 2013 - Nov 2015Melbourne, Victoria, AuCustomer Marketing Management & Coordination - Regional Responsibilities – BC, Alberta, Saskatchewan, ManitobaPromotional Calendars Management - Execution & administration of Western Canada calendars to improve effectiveness (ROI) of trade support. Marketing Applications - Including trade programs, new listing and product amendments for relevant liquor board (or key customer) go-to-market processes.Communication Management - Execution of key selling tools to sales teams within Western Canada.Customer Marketing Execution Coordination - Including POS distribution (local print buys & shipments), overseeing regulatory/language adherences, and local adaptation of regional on-premise support (and other channels if applicable i.e. private retail). Regional sales meeting preparations & presentations (where applicable) for trade program effectiveness & sales performance reviews.Post Sales Effectiveness - Lead analytics of post-promotion results, effectiveness and competitive tracking. Track effectiveness & capture action to improve on performance of trade programs. Analyze consumption and shipment trends in Western Canada. Budget Management - Trade spend tracking, invoice and accrual processing.
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Sales & Marketing Coordinator - British ColumbiaTreasury Wine Estates Feb 2013 - Sep 2013Melbourne, Victoria, Au
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Campaign CoordinatorNps Oct 2011 - Jun 2012Overall campaign production support across three national advertising campaigns (‘Generics’, ‘Be Medicinewise’ and ‘Antibiotics’), key activities included: • Digital, Print and TV Creative Production • Internal Campaign Implementation • Relationship Management• Collateral Management and Opportunities IdentificationFacilitated analysis and campaign reporting through:• Sourcing and Collating Brand recall and Effectiveness Results• Sourcing and Archiving Editorial Databases • Environmental ScanningFinancial and administrative support across two internal teams (Audience Engagement & Syndications) including:• Accounts Payable Management & Coordination• General Administration & Ad hoc Assistant Dutieshttp://www.nps.org.au/bemedicinewise/antibiotic_resistance
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Market Development CoordinatorMailmasters Pty Ltd Sep 2010 - Sep 2011Market Specialist of Mailmasters direct mail brand ‘Winners Express’ across the UK, France and Canada. Duties include:• Planning and Promotion Selection• Compliance Maintenance & Promotion Development• Data Entry & Database Maintenance• Building Vendor RelationshipsOverall sales report management including:• Monthly Sales Reporting• Budget AnalysisOffice coordination roles including:• Administrative Duties • Inventory Management
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Customer CoordinatorAllied Pickfords Removals Nov 2009 - Jul 2010direct marketing, customer relations, sales, removal & storage coordination, ad hoc administrative duties
Gemma B. Skills
Gemma B. Education Details
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Western Sydney UniversityMarketing
Frequently Asked Questions about Gemma B.
What company does Gemma B. work for?
Gemma B. works for Metropolis Events
What is Gemma B.'s role at the current company?
Gemma B.'s current role is Dynamic Senior Marketing Manager Driving Growth and Excellence in Event Venues and Ecommerce.
What is Gemma B.'s email address?
Gemma B.'s email address is ge****@****bal.com
What schools did Gemma B. attend?
Gemma B. attended Western Sydney University.
What are some of Gemma B.'s interests?
Gemma B. has interest in Food, Health, Children, Expat Life, Beauty, Education, Environment, Photography, Science And Technology, Human Rights.
What skills is Gemma B. known for?
Gemma B. has skills like Direct Marketing, Marketing Communications, Email Marketing, Account Management, Brand Management, Strategic Planning, Marketing, Marketing Strategy, Market Research, Integrated Marketing, Online Marketing, Digital Marketing.
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