Gemma Collinge Email & Phone Number

Solihull, Gb

Remote

Remote

Lichfield, England, United Kingdom

My duties include:Managing and producing all content for the LinkedIn, Facebook and Twitter social media channels, including concept creation and creation of all written content. Day-to-day management of multiple websites, including the management of web copy, imagery and product data. Content writing and graphic design for brochures, case studies and email campaigns.Content writing and functionality mapping for new websites.

Remote

In conjunction with working full-time at Tkmaxx, I undertook a freelance role as a Social Media Content writer for Spin Brands. Every day, I crafted 13 novel social media posts for two separate brands: Hospitality Line and Discount London. Both brands are concerned with UK inbound tourism, the former is a corporate brand that offers products such as team building days and private dining experiences. The latter brand is purely B2C and offers discounted rates at London’s leading attractions and tourist experiences. For Hospitality Line I created four Twitter posts, one Facebook post, one Instagram post and one LinkedIn post each day, for Discount London I created four Twitter posts, one Facebook post and one Instagram post each day.Key tasks in this role:• Honing my writing skills to suit the different social media channels• Linking to products with an engaging advertisement to promote online conversion• Staying abreast of competitor developments• Crafting engagement posts to encourage follower commenting and sharing• Sourcing high-quality royalty-free imagery through different websites, such as Unsplash.com• Researching and linking to relevant third-party articles, which creates an image that the brand is an expert in their field, but also to encourage users to follow the brands for their informative content• Working to tight deadlines, whilst still performing a separate full-time role

I previously performed a Marketing Executive role for H20 Car Valeting Centres. As the company is a small company with only 10-20 permanent employees, my role was very diverse and I acquired skills and experience of the whole marketing mix. I support Marketing activities for the company’s nine geographical branches. Skills and experience I acquired from this role include:• End-to-end development of print and digital marketing campaigns – from requirements mapping and concept formation to implementing and measuring the success of campaigns using analytics• Creating the ideas, concept and copy for print digital and video advertisements and proofreeding and editing copy for such campaigns• Using Google Adwords and Analytics for SEO and PPC activities and regularly monitoring the uptake• E-mail marketing and campaign management using Livelink and Mailchimp – creating the concept, wording, templates, e-mail strings and using basic HTML code to automate.• Using a Content Management System (Clevercherry) to enhance the company website, particularly the wording and visuals• Mobile App Marketing – working and meeting with external parties and creating app functionalities • Social Media Marketing over Facebook, Twitter and Instagram• Creating novel Direct Mail to be sent to different customer segments• Crafting Marketing Communications such as telephone scripts and POS advertisements • Working with external shopping centres and affiliates to strengthen partnerships and crafting partner advertisements (digital and print)• Merchandise Marketing – crafting the ideas for a promotional display, sourcing materials and planning implementation• Mapping out the end-to-end Customer Journey and creating ideas to optimise the Customer Experience at each stage • Report writing and reading, primarily using Crystal Reports• Internal Communications such as writing training literature for retail staff and newsletters, event calendars and communicative strategies

My duties included: Generating new business through customer engagement. Writing winning proposals; including all textual and diagrammatic information. Understanding customer needs and ensuring our proposition will fulfill them.Crafting business solutions and Enzen winning strategies.Refining company processes to best satisfy customer needs.Assessing our competitors and how we can differentiate from them. Interacting with Technical Specialists and reviewing their work.Proofreading and reviewing the proposals.Developing and refining the post-tender presentations.Qualifying opportunities by assessing Enzen's strategic interests. I conducted a presentation in which I explored how communication could be engineered to win business. My own original thoughts and ideas made up the discussion, for which I received various senior commendations. On request from senior management, I wrote my Stylistic Guidelines, which detailed how communicative strategies can be used to win new business.

Zaknythos, Greece

Coding Boot Camp (Women In Tech Scholarship)

I graduated from a 24-week, part-time, full-stack web development course. These are just a few of the topics that I learnt as part.

Bachelor'S Degree, English Language And Literature, 2.1

I choose to concentrate on linguistic studies from year 2 onwards, my modules included: Psycholinguistics, Language Acquisition, Animal.

Advanced Levels ('A' Levels), English Language, English Literature, History, A,A,B (Respectively)

Highest overall mark for English Language 'A' Level A - English Language A - English Literature B - History

Advanced Subsidiary Level 'As' Level), German, B

High School, 10 Gcses, 4A*S, 6As

A* in English Language A* in English Literature A in Maths A in Science