Gemma Coupland Email and Phone Number

GTM leader for EY ecosystems alliances in EMEIA.Currently focusing on driving data strategies and AI readiness with the data platform alliances Snowflake & Databricks within the EMEIA region.

Leading the strategic business development and sales relationships in EMEA for Technology Alliance partners.Responsibility for growing incremental revenue in Technology Alliance partners by leading and owning sales campaigns and programs, building joint GTM solutions, sales enablement, cross functional collaboration with operations, marketing, technical and engagement with wider partner eco system including GSI, SI, solution providers and hyperscalers.

Leveraging the power of the cloud, Boomi’s multi-tenant cloud platform as a service, connects data across the core, cloud and edge, enabling customers to break down data silos by unlocking the value of legacy data and connecting to modern cloud based data & apps, enabling organisations to scale by transforming and modernising with speed and agility. I have the responsibility for managing the Boomi relationship strategy with the wider Dell Technologies family in EMEA, driving sales strategy & programs, sales enablement and marketing collaboration across cross functional teams and sales leadership.My expertise enables me to balance my diverse sales, marketing and program management expertise to influence driving business growth, organisational change and transformation across multiple complex business functions.

Leveraging the power of the cloud, Boomi’s multi-tenant cloud platform as a service, connects data across the core, cloud and edge, enabling customers to break down data silos by unlocking the value of legacy data and connecting to modern cloud based data & apps, enabling organisations to scale by transforming and modernising with speed and agility. I have the responsibility for managing the Boomi relationship with the wider Dell Technologies family in the UK, driving sales strategy & programs, sales enablement and marketing collaboration across cross functional teams and sales leadership.My expertise enables me to balance my diverse sales, marketing and program management expertise to influence driving business growth, organisational change and transformation across multiple complex business functions.

Responsibility for supporting customers in the Manufacturing, Utilities & Natural Resources verticals, to enable business change and support digital transformation and cloud first strategies.Dell Boomi is a 100% cloud based IPAAS solution that supports both cloud and on premise applications with integration, B2B EDI transactions, API management and workflow capability. and does not require coding, therefore enabling businesses to drive a quicker time to value and ROI. A market leader with Gartner, Forrester and Ovum, we have some great success stories with organisations from various industries including; GoPro, Panasa, Novartis and Renesas. Read more on our Customer Success stories here and at our website https://boomi.com/customers/Boomi business benefit to Manufacturing organisations:Enabling Industry 4.0- Digitising the supply chain: Boomi iPAAS solution can support businesses in automating processes & making better use of data to proactively schedule maintenance, manufacturing and supply chain, enabling Manufacturers to stay ahead of the competition and the changing demands of customers whilst making businesses more globally competitive and productive. Innovative pricing: Shift from cost per product to cost for performance (Data driven IOT) through integration of data through applications.Driving efficiency, enabling lean innovation through integration of data, applications & processes Collaboration with supply chain partnerships and customers: Modernising, ongoing development & agility by integrating your processes.Leverage data and analytics in operations & the production line: Drive predictive condition based maintenance and performance management: Capture, monitor and analyse data by integrating your applications in real time.

Responsibility for driving demand generation and marketing awareness programs to deliver net new revenue contribution into the UK Commercial organisation.Responsibility for: • Budget management & working with key vendors to gain funding for marketing campaigns • Planning in collaboration with business objectives and business leaders and delivering a consolidated Dell EMC Marketing plan to the commercial segments.• Market research and intelligence to deliver targeted marketing plan to the business.• Creating strategic and tactical marketing programs to respond to the demands of the business that is relevant to all stages of the marketing funnel and customer journey and delivers growth to targets lines of business and verticals. • Delivery of marketing programs relevant to a wide range of business decision makers from CXO business influencers to transactional IT buyers.• Management of reporting on marketing performance to senior stakeholders and driving sales execution.• SFDC campaign management. ROI accountability and lead management in collaboration with operations and sales.• Management of agency & third party relationships in supporting delivery of campaign activities.• Digital and social plans in collaboration with digital agencies.• Sales team engagements and communications• Senior management briefings and representation of marketing at sales leadership meetings• Sales training on Marketing processes: SFDC lead management, SMAC/ Social selling etc• Support, audience recruitment & delivery of events in collaboration with events teams and sales.Results from 'Inbound' Marketing generated activities:Pipeline contribution grown 47%YOYRevenue conversion grown 6% to 16% YOY

Responsibility for managing 20 large commercial relationship accounts and acquiring net new strategic target accounts within the commercial sector from various verticals with an average half yearly quota of $6million. Significant experience of owning executive relationships and making solutions relevant to the customers business challenges collaborating with the wider business functions including Marketing, Legal and Services.I coordinated a remote virtual team of 12 individuals which supported my customers from specialist, technical and support functions, to deliver positive project delivery.Sales Contribution Against Target (FY16)125% Revenue 136% Margin

I held a number of internal account management roles within the mid market commercial sector, varying from supporting retained customer account management and development to driving new business focus. Managing approximately 40 accounts and responsibility for owning the day to day relationship with the clients, supporting the field based Account Executives. I was fortunate to be chosen as a trial candidate for undertaking a fast track development/ mentoring program to promotion to Account Executive of which I achieved within a four month period.

Responsibility for developing, coordinating and executing strategic and tactical sales compensation programs to support the business in driving maximum results from the salesforce in the Retail & Financial services verticals. The role liaised between the sales teams, business leaders and the financial leads to drive a successful and motivated sales function.