I’m Gemma and I’m an entrepreneur with more than one business and area of expertise, this is known as a multi-hyphen or portfolio career. In my case the key areas of my work are Marketing, Intuitive Life Coaching & Yoga.As a Marketing Consultant, my work combines some of my favourite things; people, business, creativity, money, growth and communication.With over 20 years industry experience I work with clients on short term projects, as well as over the long term. My longest standing retained client has been with me for over 7 years. Over the last 5 years the majority of my clients have been in the B2B tech and professional services space, both UK based and global.Over my many years in the industry I have built a wealth of experience; from events to digital, from copywriting to design, from web builds to podcast production, from video editing to high level strategy. I will support you across the full marketing mix and to ensure my clients have access to all the skills and experience they need, I often partner with talented specialists in my network such as copywriters, web developers, SEO experts, video production experts and more to maximise project efficiency.I’ve been an Intuitive Life Coach for over a decade and I work with people like you to realise their dreams, reach their goals, heal from life’s hardships and connect more deeply with their intuition. I can help you with life’s most tender and important areas, such as family, relationships, career, money, purpose, health, happiness, community, self development and healing.My approach to intuitive life coaching is a unique combination of grounded action to create tangible results in your life, and deep tenderness to hold your heart with the utmost care. I will take your hand and get into the trenches with you so we can heal, create, discover, and learn to be guided.

As a Marketing & Project Manager at SKCI I run the marketing projects, both internally and for our clients as we offer High Growth Marketing Strategy as a service. Types of projects include; website builds, recruiting marketing teams, creating high growth marketing strategies, creating sales collateral, digital marketing, event management, lead generation, digital advertising, copywriting, SEO & PPC.

As the Marketing Manager at the Network Collective (TNC) I plan and implement the marketing strategy including website build, rebranding projects, in person events, virtual live events, email marketing, social media, content creation, podcast production, video production. TNC is on a rapid growth trajectory, both in terms of revenue and the team.

As Head of Marketing at Turnkey (and ESG Technology SaaS company) I established a high growth marketing strategy to support a £2.5 million fund raise for the business in 2022. Aligned with this strategy I recruited the marketing team in order to deliver on time and within budget. We built a new website, created clear messaging, grew the social media following, partnered with industry leaders, established ourselves as thought leaders, sun consistent, engaging comms to our audiences, generated MQLs via the website and at events supporting the sales teams to develop leads into opportunities and sales. We worked with a global team across Singapore, Australia, Malaysia, UK, Europe and Africa.

Marketing projects consisted of email marketing, SEO, web builds, video production, market research and social media management. PR projects entailed getting coverage for my clients in leading national publications, mostly across the travel and wellbeing industries. Part of my Customer Communications project was to lead on email communications to a database of 100,000s, social media management, blog writing. I took on the challenge of making online user guides for a crowdfunding platform more effective, the strategic updates I made resulted in a significantly higher engagement rate and reduced bounce rate.

Teaching yoga and meditation in various settings such as hotels, yoga studios, in the work place, online, on the beach. Creating and building lasting relationships with students to improve their wellbeing, health and experience of life. Offering encouragement and advice on healthy nutrition, good exercise, positive thinking and a holistic to approach to life. Lead and worked as part of a team to organise the local charity yoga event called Yoga Rocks; gathering over 100 people to do yoga on the beach in support of local and African children’s charities. Continued professional development in the form of teacher training with the world leading and innovative yoga teacher Shiva Rea.

Creating the concept and setting up an online yoga business; writing a business plan and successfully raising capital from a variety of sources. Which involved managing the site design and structure, working with a team to create over 50 hours of high quality yoga videos, copywriting, writing press releases, business forecasting and budget management, building relationships with PR contacts and seeking out cross promotional opportunities, planning and implementing all on and offline marketing and advertising; SEO, PPC, social media, events and exhibitions, email marketing, PR, affiliate marketing, branding, networking, creating promotional print materials, writing competition and award entries. Successfully selling the yoga video products we created to a global customer base. Managed teams and individuals both in house and externally.

Innovating and driving forward both the traditional and online marketing & PR strategy; was awarded a certificate of outstanding achievement for Best Use of ICT by Unlocking Cornish Potential for my work. My responsibilities included writing press releases and copy for websites, email marketing campaigns, brochures, flyers, posters and blogs. Responsible for coordinating the local, national and international PR launch of the Scarlet Hotel which was a huge success and the hotel remains a very frequent inclusion travel and spa press.

Helping to lead the affiliate marketing channel at a full service digital marketing agency in London. Strategic management of affiliate client accounts including Ann Summers, Knickerbox and Ryman. Creating design briefs and project managing web design work for web development and e-marketing campaigns. Leading client meetings, compiling and presenting client Monthly Reports and Quarterly Reviews. Setting up and managing online search engine marketing campaigns for online retailers. Managing, training and supporting executives in affiliate and online marketing. Representing agency and clients at online industry events, such as the a4u Expo 2008.

Strategic management of affiliate client accounts, including TM Lewin, flyThomasCook, Glasses Direct. Networking; building and maintaining relationships with clients, online affiliates and service providers. Involved in innovative technological advancements, such as the proposal of a voucher code management tool for online affiliates. Leading client meetings, compiling and presenting client Monthly Reports and Quarterly Reviews.

Responsible for creating and carrying out the marketing strategy, sales and information management of a Healthcare Recruitment Agency whilst in my final year of university.