Gemma Fox Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Key Accounts: The Honest Kitchen, ATCO, Sauder School of Business, BC Hydro

Vancouver, British Columbia, Canada

Key Accounts: BCAA, London Drugs, UBC Sauder, Telus, St. Paul's Hospital FoundationPast: Destination Canada, Clio, Herschel, BC Women's Health Foundation, Lion's Gate Hospital Foundation- Leading brand strategy development for a diverse portfolio of clients, collaborating closely with cross-functional teams, including designers, copywriters, and account managers.- Conducting in-depth market research, competitor analysis, and consumer behavior studies both internally and with external agencies to identify opportunities for brand growth and differentiation.- Developing and implementing creative brand positioning, messaging, and visual identity strategies.Crafting compelling brand stories by communicating the client's unique value proposition and engaging customers across various brand touchpoints.- Identifying and ideating ways to tap into culture and trends to bring brand campaigns and messages to life.- Working alongside the media and analytics teams to ensure paid media support and measurement plans are in place- Participating in new business pitches across categories and geographies.

Toronto, Canada Area

- Managed the creative direction for the RBCxMusic brand in Canada, a platform aimed to build relevance amongst youth. - Conducted a comprehensive brand audit for RBCxMusic, producing a new visual identity as well as brand voice, to ensure the role of the brand was authentic and genuine in the minds of consumers. - Oversaw the strategic plan for RBCxMusic’s 20 summer festival activations, managed stakeholder relationships and agency partners, and ensured the execution was aligned with key trends in youth culture.- Created and executed press releases and social content on behalf of the brand for all initiatives, including artist interviews, concert announcements, and emerging artist support programs.- Developed the First Up with RBCxMusic program, with a mission of providing emerging artists with an equitable opportunity to pursue a career in music, continuously refining the strategy to ensure inclusivity and systemic change.

Toronto, Ontario, Canada

• Planning and executing RBC’s golf sponsorship platform in the US and Canada including: two title sponsored PGA TOUR tournaments, 14 PGA and LPGA ambassadors, corporate hospitality, brand activations and grassroots programming.• Assisting in the production and delivery of golf-centric advertising and branded content targeting US high-net-worth clients through broadcast, digital, social and public relations.• Managing the strategic direction of Canadian golf sponsorship through the Team RBC ambassador program, the RBC Canadian Open, Golf Canada, and the PGA of Canada.

Houston, Texas

- Developing partnership strategies that strengthen BBVA Compass’ awareness, conversion, and loyalty by implementing a hyper-localized approach in priority markets- Working with local and national ambassadors (James Harden, Kevin Durant, Carli Llyod, Kaelia Ohai) to execute philanthropic initiatives, enhancing the #BrightFutures brand narrative- Assisted in the development of new initiatives within property/ team assets (BBVA Compass Stadium, Houston Toyota Centre, Broadway at the Hobby Centre, Phoenix Mercury) in an effort to enhance the Bright Experiences platform, a key differentiator from other financial institutions

Vancouver, Canada Area

Event Management (Pacific Soccer Coaching Conference):- Produced detailed proposals for event (e.g. timelines, venues, suppliers, staffing, and budgets)- Planned room layouts and the entertainment program, scheduled workshops, and demonstrations- Coordinated with suppliers, handling client queries and troubleshooting on the day of the event to ensure that all ran smoothly;- Oversaw the dismantling and removal of the event and cleared the venue efficiently;- Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).Marketing Plan Development:- Managed the production of marketing materials and literature- Created the annual Year-in-Review document- Created the 2016/2017 season social media plan as well as reviewing current processes- Developed and implemented a concrete brand style guide

Montreal, Canada Area

Olympic Preparation Series (OPS):- Provided support with the Olympic Preparation Workshops and the Olympic Excellence Series in the lead up to the Rio 2016 Olympic Summer Games- Worked with event content leads to ensure power point presentations and workbooks were submitted within the established timelines, were translated and were formatted using appropriate templates following COC brand guidelines, and shared with participants post event.Peer Learning Groups (PLG):- Coordinated aspects of the program for coaches and team leaders and provided technological support during the sessions (webinar sessions using Lync-Skype).Information Management:- Managed aspects of National Sporting Federations' plans including day-to-day schedules and functional area plans including but not limited to accreditation, rate card, cargo, outfitting, travel, transportation, accommodation, and agreements

Vancouver, Canada Area

- Prepared all print and branding materials prior to the commencement of the 5-day seminar to ensure arrival and registration was quick and efficient- Supervised distribution of all seminar materials and clothing sets to 50 elite participants upon arrival, communicating in both French and English as necessary- Coordinated transportation to and from practical sessions and Women’s World Cup games to ensure FIFA’s planned schedule of events was executed on time and on budget

Vancouver, Canada Area

- Created a Website Best Practices document for BC Soccer to publish and implement with their membership- Initiated background research on provincial referee communication practices and arranged interviews with 10 members of the refereeing community in order to implement the most effective referee communications plan in BC- Prepared referee communications report; a 30 page internal/external review and a 12-month calendar detailing new initiatives and formal structuring for communications, which remained aligned with the organization’s strategic business plan- Designed and conceptualized 5 Provincial Cup Programs; improved skills in desktop publishing applications and liaised with print supplier producing programs