Gemma Hall Email & Phone Number

Cambridge, Cambridgeshire, Gb

Overseeing the Brand/Product Management Team across all titles.

Farnham, Surrey, Gb

As part of SEGA’s independent pillar studios structure, at Two Point Studios I built on the foundations set by the successful launch of Two Point Hospital to further develop and refine the brand strategy to grow our market share and bring our games to a wider audience.Responsibilities included:- Leading, creating and implementing marketing campaign strategies across global markets- Directing the Two Point brand style-guide; setting the style and tone of voice for the Two Point brand- Building, executing and maintaining the long-term product roadmap across all platforms helping to define the 5 year studio roadmap- Strategically leading brand organisation across studio and publisher, coordinating stakeholders across Marketing, PR and Community- Providing input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback- Commissioning research pieces, to understand the brand, consumer, segmentation and sentiment- Developing best practice process with First Party stores, in particular Steam, to optimise our titles’ presence and fully leverage promotional events and tools- Product lifecycle management including analysis of sales patterns and promo recommendations

Rockville, Md, Us

Managed all major console/PC game launch campaigns for the UK, bringing an integrated, strategic approach to our products, ensuring that the foundation of every project is based on understanding of the brand identity to then develop the tactics that effectively connect the game to its audience.This role involved working closely with the European Brand team to translate global strategy to a localised approach, adapting the central marketing guidelines with the nuances of relevant market-specific research and data, and insight into the behaviours and attitudes of the UK audience.Ensured alignment of the multi-discipline UK team on all projects, in particular integrating PR and Community into all marketing plans, overseeing deliverables, managing budgets, coordinating external agencies, and developing bespoke creative content.

Rockville, Md, Us

Frankfurt, Hesse, De

Managing software launches across a wide range of Nintendo titles and third party franchises, taking lead brand manager duties on the Zelda and Splatoon series, and overseeing hardware launches including the Nintendo Switch.I developed and executed marketing strategies for new product launches, identifying audiences and opportunities across all channels, above and below the line. Managed campaigns throughout their entire lifecycles, constantly analysing and optimising using first party and external data. Created detailed briefs and managed our relationships with media, creative, experiential and other external agencies. Worked closely with the comms team to create engaging social content calendars. Liaised with third party publishers such as Ubisoft and Capcom to bring their products to market. Organised consumer events such as EGX, MCM Comic Con and Insomnia.

London, Gb

Managing full lifecycle campaigns for major game releases for Bethesda and Jagex from media briefing, strategy development, to planning and implementation.Included planning and buying for digital, TV, press, cinema and outdoor across a number of European territories.

London, Gb

EA Games – Lead digital planner on campaigns such as The Sims, FIFA and Battlefield 4.I produced strategic responses to client’s briefs, identifying target audiences and best methods of communication. Collaborated with offline planning teams to develop cohesive media plans. Negotiated best in market rates. Trained and managed new team members.

London, Gb

London, London, Gb

Mini Mba, Marketing

Ba Hons, History