Responsible for driving forward commercial initiatives and business development opportunities to optimise NOW TV’s distribution on its own and third party devices and ensure NOW TV is set up for long-term success.- Developed NOW TV’s long-term distribution strategy, securing buy-in from the NOW TV Leadership Team and communicated the strategy across the business- Worked closely with internal teams within Sky to negotiate distribution deals to ensure we achieved the best commercial outcomes for NOW TV- Developed a range of business cases to support delivery of commercial and strategic initiatives, including influencing key internal stakeholders on how we best partner with key industry players such as Netflix, Amazon and Apple- Managed the NOW TV App Store to support our aggregation strategy, including assessing new apps to launch and leading on direct negotiations with app partners- Maintained sustainable relationships with partners to identify and drive incremental value for NOW TV

Worked across strategic, commercial and proposition projects to provide direction at key decision points facing NOW TV during its early stage of expansion.- Led strategic projects from the requirements stage through to execution, including launching NOW TV’s 14 day Entertainment Pass Free Trial- Worked closely with the NOW TV leadership team to set NOW TV’s vision, strategy and KPIs- Built a broad range of complex models and business cases to assess proposition and commercial opportunities and presented recommendations to internal stakeholders- Worked closely with research and data teams to uncover future opportunities, including designing a conjoint questionnaire on our devices which led to the launch of NOW TV’s Smart Box with a DTT tuner- Composed various business updates to be presented at senior Sky Exec meetings

Responsible for the pricing and packaging of Foxtel’s content packs across the residential broadcast platform, as well as providing content analysis and deal support for key channel deals. - Successfully launched Foxtel’s first aligned national pricing and packaging structure in March 2013 following the completion of the Austar transaction- Developed a recommendation of the long-term strategic direction of Foxtel’s pricing and packaging to present to Foxtel’s senior executive team- Supported the successful renewals of key content deals including Viacom International Media Networks and Disney through modelling and recommending commercial terms

Delivered valuation assessments and findings to clients by applying a range of business and intangible asset valuation methodologies (DCF, Capitalisation of Earnings, Relief from Royalty and Multi-Period Excess Earnings) for transaction, tax and financial reporting purposes.