Gemma Lawson work email
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Gemma Lawson personal email
With a career spanning the UK, Australia, and the US, I have thrived in diverse, collaborative and challenging commercial and creative cultures. My career began in graphic and surface design specializing in logo development, branding, toy packaging for Disney, and environmental signage. I founded my own business, creating a line of plush toys and children’s books licensed to FAO Schwarz. I taught packaging and style guide development at the Fashion Institute of Design & Merchandising in Los Angeles, mentoring emerging talent.Over the past twelve years in the UK, I've played a key role in driving creative product development for the Paramount Global Consumer Products. I was responsible for the delivery of trend-forward global style guides for Paramount's IP over an eight year period, generating millions in revenue from product development.My adaptability, leadership and creative and commercial skills enabled me to expand into e-commerce, overseeing creative product development for Paramount's Direct-to-Consumer (DTC) sites and again into cross-category product development leading the fast fashion Direct-to-Retail (DTR) Creative team.Throughout my career, I’ve been passionate about developing innovative, trend-relevant strategic creative for products with purpose intended to maximize revenue from sales.
Lawson & Morris At Home
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Founder, Creative Director, Project ManagerLawson & Morris At HomeLondon, Gb
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Vice President Creative Direct To RetailParamount Apr 2021 - Aug 2024New York, UsLeadership role overseeing the global fast fashion Direct-to-Retail (DTR) creative team. In this role, I collaborated closely with key retailers and significantly grew revenue over a three-year period.Restructured creative team to support retailers with local language ability, introduced more efficient ways of working including cross-sharing of creative to ensure greater pick up across retailers as more cost effective creative development. -
Vice President Creative Direct To ConsumerParamount Jan 2019 - Apr 2022New York, UsLed global creative development for newly established Paramount DTC sites, overseeing the creative product development of multiple IPs whilst ensuring consistent brand identity.Managed a cross-functional team of internal creatives and external partners, establishing clear collaboration frameworks and feedback loops to streamline the creative process.
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Vice President Design DirectorParamount Dec 2016 - Apr 2022New York, UsResponsible for the delivery of Global Trend Guides, Fast Fashion Packs and Trend Capsules for product development across all Paramount IP and demographics working with internal creative teams and outsourcing and art directing projects to multiple design agencies and freelancers. Partnered with internal stakeholders including editorial and character art teams, ensuring all legal and standards were met and adhered to. Worked directly with talent and art directed photoshoots.Managed budgets, time lines and creative development to ensure on time delivery in line with global and local retailer product development calendars.Trend CouncilResponsible for all Paramount trend forecasting across all properties, demographics and categories. Initiated and led internal trend council stakeholder task force.Spearheaded internal global Trend Council forecasting team utilising local markets and internal creative teams to deliver ongoing trend work for Paramount.Sustainability Initiated and led research into sustainability and responsibility across Paramount CP business focusing on packaging, fashion and product development using alternative resources.Initiated strategic sustainability relationship between Paramount and external agency.
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Global Creative Senior Design DirectorParamount Dec 2014 - Dec 2016New York, UsContinued development of global trend guides, fast fashion packs and trend capsules across all Paramount IP.
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Global Creative Design DirectorParamount Dec 2012 - Dec 2014New York, UsDeveloped global seasonal guides across all Paramount IP for Spring/Summer, Autumn/Winter and Holiday across all demographics for product development by all partners and licensees for the upcoming seasons working 12-18 months in advance.Conducted on-going trend research to ensure guides were trend relevant and appropriate to specific IP including store checks, trade show attendance and relevant travel.Travelled to US bi-annually to present all new creative to US-based licensees. Met with all stakeholders to receive feedback on performance on previous season enabling adjustment to future creative needs.Managed creative budget, worked with external agencies ensuring a variety of hand-writing, delivered multiple guides on time and on budget having developed a time and cost-efficient twenty week schedule from concept to delivery with all stakeholder approval.
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Senior ConsultantSargent & Berman Sep 2008 - Dec 2011Sherman Oaks , Ca, UsConsultant for Sargent & Berman responsible for concept development, design and project management for a variety of branded entertainment and toy packaging and style guide projects. -
Senior LecturerFidm Sep 2008 - Dec 2009Los Angeles, Ca, UsDeveloped and taught tertiary-level courses in Style Guide Development and Design, Character and Toy design, and Packaging Design -
Owner/Creative DirectorIt'S A Gem Jan 2000 - 2008Established creative business and consultancy. Developed products for stationery including greeting cards and gift books, gift wrap and bags.Designed and developed bespoke line of "Gem's Friends" plush toys and children's books, licensed to FAO Scwartz in 2008.
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Design DirectorSelbert Perkins Design 1995 - 2000Playa Del Rey, Ca, Us
Gemma Lawson Skills
Gemma Lawson Education Details
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London Metropolitan UniversityAmusf Masters Association Of Upholsterers & Soft Furnishers -
Monash UniversityGraphic Design
Frequently Asked Questions about Gemma Lawson
What company does Gemma Lawson work for?
Gemma Lawson works for Lawson & Morris At Home
What is Gemma Lawson's role at the current company?
Gemma Lawson's current role is Founder, Creative Director, Project Manager.
What is Gemma Lawson's email address?
Gemma Lawson's email address is ge****@****ick.com
What schools did Gemma Lawson attend?
Gemma Lawson attended London Metropolitan University, Monash University.
What skills is Gemma Lawson known for?
Gemma Lawson has skills like Packaging, Concept Development, Graphic Design, Product Development, Project Management, Branding And Identity, Illustration, Logo Design, Typography, Creative Direction, Art Direction, Illustrator.
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