-Strategic account management at national and regional level through the development of individualised action plans for PLB and own brand.- New customer acquisition.-Negotiation of prices and contracts.-Assortment reviews and revisions.-Periodic visits to shelves.-Monthly reporting of actions and results.

• Audit of the current web pages (Large Consumption sector) proposing points of improvement in terms of performance, content and SEO positioning /SEM.• Merging of two webs into a single website focused on B2C.• Defining the sales objectives, establishing the online marketing strategy improving consumer usability, as well as defining policies to increase customer acquisition and loyalty (mail-marketing tools).

• Leadership, coordination and supervision of eight person sales-hiring team of the 3 Barcelona hotels.• Establish sales strategy development plan to reach the sales objectives.• Define the annual budget, make sales forecast and follow up KPI's.• Achievement of the commercial margin by increasing sales by 10% and increasing the conversion ratio by 3% in the first year.• Recruit and select the sales team according to established profiles defining the work processes to reduce integration times and offer the best customer service.• Train and motivate commercial teams (team building, cross training, incentives) to get their engagement.• Organization and distribution of the sales team by business volume according to know-how.• Support in attracting and negotiating with large accounts, clients strategic.• Design the after-sales service with a clear orientation to the client and his satisfaction.• Collaboration with the marketing department in decision making such as promotional campaigns, sales tools, new products, benchmark and loyalty.

• Development of the hotel management module for Events with the team of Indra for Expo Hotels (Selenta)• Planning (MS Project) and implementation of the management system for Events in the 6 hotels.• Training of the sales and contracting teams of all the hotels of the chain.

• Coordination and supervision of the sales and contracting team of events (6 people).• Definition of the annual budget in collaboration with the commercial director.• Improvement of quality and efficiency in sales budgets.• Definition of the procedure for customer response time (24h), control of compliance, monitoring of sales closing.• Organization of high level customer inspection visits experiencing the step by step of the event.• Preparation of promotions for low occupancy dates.• Sales visits to the most prestige accounts in Barcelona.

• Recruitment, negotiation and contracting of large events in its hotels Barcelona, Marbella and Tenerife.• Site inspection visits.• Support to sales managers in commercial visits.

• Individual reservations management.• Capture of news requests and hire for tourist group reservations.• High quality customer service applying upsell and cross selling techniques.