Paid Media Operations Manager
Current
Apr 2024 - Present
Who is Gemma Read? Overview
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Gemma Read is listed as Paid Media Operations Manager at Herd, based in Hessle, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Gemma Read.
Gemma Read previously worked as Senior digital marketing executive at Victoriaplum.Com and Client Manager - Paid Media at Summit - Changemakers In Online Retail. Gemma Read holds Media Communication Cultures from Leeds Beckett University.
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Herd
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Profile bio
About Gemma Read
Gemma Read is a Paid Media Operations Manager at Herd.
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6 roles
Gemma Read work experience
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Senior Digital Marketing Executive
• Delivering digital strategy and strategic implementation for Paid Search & Shopping in order to hit KPI targets. This includes analysing and reporting on performance via AdWords & Google Analytics (manual, automated & machine learning), managing spend and creating actionable insights for the digital team and senior management.• Consistently looking to improve performance through testing and analysis to identify new trends and opportunities.• Responsible for day to day running of… Show more • Delivering digital strategy and strategic implementation for Paid Search & Shopping in order to hit KPI targets. This includes analysing and reporting on performance via AdWords & Google Analytics (manual, automated & machine learning), managing spend and creating actionable insights for the digital team and senior management.• Consistently looking to improve performance through testing and analysis to identify new trends and opportunities.• Responsible for day to day running of Affiliates & Pinterest.• Briefing in requirements for campaign activation to other channel leads.• Supporting the senior team with any performance related issues & providing solutions.• Building relationships across departments and with external stakeholders to ensure paid channels are fully utilised as part of the multi-channel marketing strategy.• Assisting the Paid Search executives in the team with learning and development and briefing them in any hygiene ad hoc tasks.• Keep up to date with industry developments and new technology.• Covering hygiene account tasks when other members of the team are out of office. Including ad creation and scheduling, Search Query Reports, keyword insertion, disapproval checks, implementing google/Microsoft recommendations. Show less
Jan 2020 - Apr 2024
Client Manager - Paid Media
o Managing and optimising PPC, Facebook & Display accountso Reporting on a daily, weekly and monthly basis to monitor KPIs (Using Google AdWords Business Manager & Google Analytics)o Assisting in training to fellow colleagues o Planning, managing & delivering campaigns and reporting on performance in presentation and email formo Maintaining the client relationship via emails and weekly calls.
Oct 2018 - Jan 2020
Digital Marketing Team Leader (Operations)
•Day to day management of the Digital Marketing Team •Personal development for the Digital Marketing Team •Resourcing for internal client work•Working closely with the client delivery teams to meet deadlines•Effectively carrying out appraisals, developing people through appropriate objectives and progression planning•Leading the recruitment process for my team when required by organising and running half day group interviews.
Oct 2016 - Oct 2018
Recruitment Coordinator
•Working closely with candidates, external recruiters, head hunters and the hiring managers across the business.•Organising interviews•Conducting interviews•Screening cv’s•Making offers to successful candidates•Knowledge of different interview styles•Use and understanding of the Predictive Index Tool and of the CATIL interview guide
Dec 2017 - Sep 2018
Account Executive
Key responsibilities:• Managing Pay-Per-Click (PPC) accounts within Google & Bing.• Optimising client’s accounts and make effective changes to enhance channel performance.• Building a relationship with the clients through emails daily, phone calls weekly and quarterly reviews face to face.• Reporting client’s performance through a variety of reporting tools.• Research market trends using disparate sources.
May 2015 - Sep 2016
3 education records
Gemma Read education
Media Communication Cultures
A-Level, Sociology, Media Studies, English Language, C,B,B
Wyke Sixform College
Education record
Hessle High School
FAQ
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What company does Gemma Read work for?
Gemma Read works for Herd.
What is Gemma Read's role at Herd?
Gemma Read is listed as Paid Media Operations Manager at Herd.
Where is Gemma Read based?
Gemma Read is based in Hessle, England, United Kingdom while working with Herd.
What companies has Gemma Read worked for?
Gemma Read has worked for Herd, Victoriaplum.Com, and Summit - Changemakers In Online Retail.
How can I contact Gemma Read?
You can use AeroLeads to view verified contact signals for Gemma Read at Herd, including work email, phone, and LinkedIn data when available.
What schools did Gemma Read attend?
Gemma Read holds Media Communication Cultures from Leeds Beckett University.
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