Gemma Rio is a Founder and Director at Coral & Crown. She possess expertise in marketing communications, public relations, media relations, event management, marketing and 14 more skills. Colleagues describe her as "Gemma was recruited to the role of Head of Destination Harrogate whilst I was chief executive of Harrogate Borough Council, and immediately I could see that she was the right person to bring vision and strategic direction to the new organisation. The twin challenges that Gemma faced was to form a new organisational structure whilst at the same time develop a new destination management plan for the Harrogate district. Gemma used her significant experience in tourism development and… Show more" and "As soon as I met Gemma, I knew she was absolutely the right person to deliver the culture change and innovative vision required to establish Destination Harrogate. Using her natural leadership and communication skills, underpinned by expert knowledge and experience, Gemma quickly and skilfully established an ambitious destination management approach with that all important buy-in from a wide range of partners and stakeholders. Her specialist knowledge of tourism, destination… Show more"
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Founder And DirectorCoral & CrownThirsk, Gb
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Founder & DirectorCoral & Crown Oct 2024 - PresentNorth Yorkshire, England, United KingdomCoral & Crown is a tourism strategy and destination marketing consultancy committed to empowering tourism businesses and destinations to reach their full potential.Specific areas of expertise include:- Destination Management Organisation (DMO) Establishment- Local Visitor Economy Partnership (LVEP) Development - Tourism Strategy- Tourism & Destination Marketing- Event Bidding & Development- Partnership Formation & Stakeholder Engagement
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Head Of TourismNorth Yorkshire Council Oct 2023 - Oct 2024North Yorkshire, England, United Kingdom -
Head Of Destination HarrogateDestination Harrogate Oct 2020 - Oct 2023Harrogate, England, United Kingdom -
Tourism ManagerTees Valley Combined Authority Apr 2018 - Oct 2020Thornaby-On-Tees, Stockton-On-Tees, United Kingdom -
Director - Membership, Marketing & Business DevelopmentTownsville Enterprise Sep 2017 - Mar 2018Townsville, Australia -
Senior Marketing ExecutiveTownsville Enterprise Dec 2016 - Sep 2017
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Events Acquisition ExecutiveTownsville Enterprise Aug 2015 - Dec 2016Townsville, AustraliaResponsible for the acquisition of business, leisure and sports events for the Townsville North Queensland region.
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Marketing Communication OfficerTownsville Enterprise Oct 2014 - Jul 2015Townsville, AustraliaResponsible for raising the profile of Townsville Enterprise and Townsville North Queensland through the implementation of creative marketing and communications activity. Specific projects include working with Tourism and Events Queensland and tourism operators on a cooperative marketing campaign aimed at driving visitation to the operators and the region as a whole, and working collaboratively with the Department of State Development, Infrastructure and Planning, regional councils and… Show more Responsible for raising the profile of Townsville Enterprise and Townsville North Queensland through the implementation of creative marketing and communications activity. Specific projects include working with Tourism and Events Queensland and tourism operators on a cooperative marketing campaign aimed at driving visitation to the operators and the region as a whole, and working collaboratively with the Department of State Development, Infrastructure and Planning, regional councils and sponsors to implement and promote a series of regional open days aimed at encouraging Townsville residents to experience their region and ultimately drive expenditure from the Visiting Friends and Relatives (VFR) market. Show less
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Marketing Manager (Yorkshire)English Heritage Aug 2012 - Jul 2014York, United KingdomResponsible for the delivery of over 500,000 visitors and £1.3 million in admissions income to 18 heritage attractions across Yorkshire, through the development and implementation of creative, innovative and evidence-led marketing strategies. -
Senior Press OfficerNational Railway Museum May 2011 - Aug 2012York, United KingdomResponsible for the effective management of all media relations activity, both proactive and reactive, to ensure the delivery of 700,000 visitors to the museum. The role also included responsibility for all crisis communications and the direct line management of the museum’s Press Officer and Marketing & PR Assistant. -
Pr & Communications OfficerNational Railway Museum Jun 2010 - May 2011
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Senior Press Officer (Maternity Cover)National Railway Museum Aug 2009 - Jun 2010
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Press OfficerNational Railway Museum Jun 2008 - Aug 2009
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Account ExecutivePtarmigan Consultants Jul 2006 - Jul 2007Leeds, United Kingdom
Gemma Rio Skills
Gemma Rio Education Details
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Public Relations -
Thirsk School & Sixth Form College
Frequently Asked Questions about Gemma Rio
What company does Gemma Rio work for?
Gemma Rio works for Coral & Crown
What is Gemma Rio's role at the current company?
Gemma Rio's current role is Founder and Director.
What schools did Gemma Rio attend?
Gemma Rio attended Leeds Beckett University, Thirsk School & Sixth Form College.
What skills is Gemma Rio known for?
Gemma Rio has skills like Marketing Communications, Public Relations, Media Relations, Event Management, Marketing, Social Media, Press Releases, Copywriting, Corporate Communications, Marketing Strategy, Internal Communications, Visitor Attractions.
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