Gemma Serrano Serrano Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

• Coordination of the Marketing & Commercial Plan. Establishment and monitoring main KPI's.• Creating and planning Content for Social Media profiles (LinkedIn and Instagram) while interacting with the community.• Defining and implementing online and offline Events strategy, coordinating promotion, invitations, attendance, venue.• Media relationship, coordinating the creation and launch of Press Releases and managing influencers and/or ambassadors.• Customer success: Ensure a good implementation of the development programs & activities (logistics, coordination of partners and clients, documentation, billing...)• Process Automation | Optimizing Internal Efficiency and Customer Experience.• Identification of repetitive manual processes and supporting design of automated solutions• Coordination of SEO / SEM plan with the external parties.• Website evolution and update as well as of the creation and definition of new developing experiences.• Sales automation strategy execution and evaluate performance.• Implementation of CRM improvements and Data Base update.• Analytics and analyzing social performance, events and PR activations ROI, extracting some valuable insights for continuous improvement.

Barcelona, Cataluña / Catalunya, España

- Analyze opportunities & select best niches to start working on- Decide which apps launch into Google Play- Develop mobile marketing strategy - Search best resources & content to enrich apps - Look & feel, obtain a good UX- Design app logo & screenshots- ASO (App Store Optimization)- Organic & paid growth- Daily tools: Google Play Console, Google Ads, Google Analytics, Google Admob, Google Firebase, Figma, Trello, Google Trends, Photoshop, Audacity

Puerto Rico

- Support in different areas: design, execution & evaluation of the company's digital marketing strategy.- Follow up on the company's multi-channel action plan.- Performing monthly reports, as well as Social Media, Web and Mobile data analysis (Google Analytics, Google Play Console and App Store Connect).- Manage online presence of the products and services offered by the company (Facebook, LinkedIn, YouTube, Blog, Newsletters).- Search Engine Optimization (SEO) and App Store Optimization (ASO).- Design commercial actions and customer presentations.- Collaborate with the engineering department developing projects and technological solutions.- Thorough competitor's analysis - Health insurance sector.- Participate and collaborate in a Design Sprint. Redesign, prototipe and testing a current company app.

Barcelona Y Alrededores, España

- SEO:* SEO Technical Audit* Create keyword mapping for website pages (pairing our target keywords to our goal landing pages)* Analyze main KPI's (CTR, Speed, Clicks, Impressions, Internal & External Links, PA - Page Authority, Keyword Difficulty, etc)* Keyword Analysis (impressions, clicks, etc)- Thorough competitor's research and analysis- Mapping all the contents on the site & Youtube channels - PO management - Support webpage update (Landing page and flow maps): Analize UX & UI of our site, improve & re-design some pages.- Liaison with IT site agency when necessary- Create surveys to get user's feedback- Follow up on contact sales submissions- SalesForce: Monitor Refund & Purchases cases in Support / Enable and review trial extension when requested by the users / Add the primary campaign source to be able to track campaign performance / Convert leads to contacts + add opportunities / Export data reports / Investigation Purchases online (data processing) / Investigation Trials (data processing)- Marketo: data cleaning, create email marketing campaings- Collect and share leads to Sales department in order to achieve more prospects- Update contents on the site via CMS (Content Management System): Blog posts, case studies, etc- Update reports of the site performance and e-store- Investigate current market referral publications - Add opportunitiesMain Tools used in my role:*Ahrefs*Screaming Frog / SiteBulb / Raptor*Google Analytics*Google Search Console*Google Data Studio*Google Forms, Typeform*Google Docs, Slides, Sheets, Drive*Google Trends*Hotjar*Marketo*Mixpanel*SalesForce (CRM)*Customized CMS (Content Management System)*Leadfeeder*MarvelApp (Mockup & wireframe creation)*Trello*Microsoft Sharepoint*Microsoft Teams*Slack*8x8*RingCentral*Outlook*People (HHRR platform)

Barcelona Y Alrededores, España

Customer Support Manager in PTS department (Power Transmission Solutions):*Monitoring KPI's & measuring results*Satisfactory attention to customers, agents and distributors (telephone, email, fax)*Request necessary training to ensure and fulfill the functions of the team*Efficiency business procedures*Maintenance of customer masters in SAP*Offer stock availability & delivery period*Entry and track orders into the SAP system (direct customers, distribution)*Monitor storing files & expedients

Working on PTS (Power Transmission Solutions) department: *Direct contact with national customers and distributors*Customer service*Entry of PO (Purchase Orders) in SAP*Monitoring, management & claiming orders*Offer stock availability & delivery period

Working on MWS (Mobile and Wind Solutions) department:*Entry customers national & international PO (Purchase Orders)*Study and monitoring demand, with the purpose of planning future production needs*Contact with production and logistics departments in HQ in Italy*Tracking shipments from warehouse to customer*Manage & claim PO*Contact with national customers to provide service information and product availability

* Collaboration in "Gas Natural" project carrying out testing and resolution of internal incidents, for its future implementation.

Barcelona Y Alrededores, España

*Telephone & preliminary interviews *Job offers publication & management *CV filtering *Make initial contact with candidates*Tend to visits*Administrative & labor management *Taking & recieving calls*Documentation storage*File organizaton