In 2018, I founded Social Outpost as a consultancy dedicated to helping brands and businesses connect with their target audiences through effective social media strategies; either by providing hands-on training or developing tailored strategies for clients to execute internally.Over the past six years, while contributing to a variety of businesses and projects, I’ve evolved my expertise and offering and specialise in high-level brand positioning, comprehensive marketing communications strategies, and crafting channel-specific strategies across experiential, digital, and social media platforms.

In 2023, I co-founded She’s Electric with the vision to empower women to make a meaningful social impact through their financial choices. Driven by my passion for creative problem-solving and building brands with purpose, I developed a series of engaging and informative experiences that seamlessly combined sustainability and lifestyle.Now, She’s Electric has grown into a vibrant community of over 8,000 women making tangible changes, from installing heat pumps to purchasing electric vehicles and supporting sustainable fashion. I’m incredibly proud of having built this brand, community, and an expansive network of advocates from the ground up. Solving a problem and seeing the social impact we've created together is what drives me. I’m excited to see She’s Electric continue to thrive under the leadership of its dedicated team.

I joined Still Curious, a female-led agency focused on driving social good across key sectors, as the strategic lead for all brand positioning and marcomms initiatives. During my time there, I led the approach and delivery on several high-impact projects, including the rebrand and launch of Children with Cancer UK for Jo Elvin and her team, the creation of a consumer communications strategy for the UK Atomic Energy Authority (UKAEA), and developing a new brand identity for RCNi's event, 'Nursing Live.'Through these projects, I ensured that our strategic efforts not only delivered results but also aligned with the broader social impact goals of our clients.

Specialising in brand, comms and social media strategy

Specialising in brand, comms and social media strategy

With a focus on helping Interluxe Group achieve its overarching goals and vision, I work with the teams on both sides of the Atlantic to shape the agencies future through new business development, planning and evaluation. Working closely with the new business team I also responsible for the creation and delivery of pro-active pitch work and RFP responses with particular focus on the luxury automotive sector.

Key Account Handler on Aston Martin Global Strategy, conceptualisation, production & implementation of Aston Martin Centenary celebrations at Gaydon Headquarters in July 2013Director of concierge team for all UK based Aston Martin Centenary celebrations in July 2013New business development UK & US

Global Account Director on Shell GlobalOversaw development of BTL retail campaign toolkits for global use (Radio, Print, POS)Oversaw ideation and production of ATL advertising (TV, Radio, Digital, Print)Key to delivery of international BTL retail guidelines for the worlds biggest retailer

Senior Account Manager on Shell Global Managing BTL promotional and retail toolkit supply to international markets

Senior Account Manager on Renault UK Worked with creative & artwork teams develop & produce BTL campaign toolkits for the Renault UK DealershipsKey in campaign event conceptualisation & productionOversaw management of kit distribution to all UK Dealers

Account Manger on Renault UKManaged production & delivery of Renault UK BTL toolkitsWorked alongside Senior Account Director on toolkit development & event production

Worked with a team of liked minded individuals to help the IPM reach out to junior level and mid-management marketers and maintain relations with them after they had completed their IPM Diploma

Account Executive/Senior Account Executive/Account Manager on Volkswagen UK (Luxury Vehicles)Management of customer database, guest invitations & attendanceManagement & production of Volkswagen UK Lifestyle experiencesWorked alongside Account Director on sponsorship strategy & negotiation for large scale events as well as production for the live activations themselves including Cowes Week & The Royal Show