Co-founder of women’s lifestyle website The Leopard.

Experienced freelancer journalist and copywriter available for commissions and content creation across the fashion, wellness and lifestyle sectors. I am also a fully qualified pre and post natal personal trainer working with private clients and teaching classes.

Acting Fitness and Beauty Editor at Women's Health magazine. Writing, commissioning and editing beauty, fitness, health and lifestyle features.

Online Content Editor responsible for overseeing the Kurt Geiger Stories editorial hub, social media and content creation.

- Head of Content at Sosandar.com, a new womenswear e-commerce site combining shopping with engaging fashion content. - Responsible for the conception, research, production and editing of content covering everything from trend stories – both celebrity and catwalk inspired – to how-to-wear features.- Picture researching and copy-editing all content. - Responsible for establishing the Sosandar tone of voice across every all touchpoints, from newsletters to social media and on-site product descriptions.- Overseeing all social media platforms, launching the Sosandar Facebook, Instagram and Twitter accounts.- Providing all content and creative for Facebook advertising campaigns.- Ensuring all content is optimised for search and social sharing. - Working closely with the brand founders, marketing team and Head of PR to plan the editorial calendar and raise the profile of the Sosandar brand. -Styling and producing e-commerce and editorial fashion shoots, in-house and on location.

Having joined LOOK in 2008 as Freelance Fashion News Assistant, I quickly worked my way up, earning four promotions before heading up the department as Fashion News Editor. Fashion News Editor, LOOK and Look.co.uk, June 2015 – August 2016 Deputy Fashion News Editor, 2012 – June 2015 • Planning regular content – both reactive and proactive – for the magazine and the website• Creating and composing strong and dynamic editorial pieces and lead stories as well as shopping/product pages and celebrity interviews. Contributing major cover lines, covering London Fashion Week, producing trend reports• Managing a team of 4 fashion journalists responsible for content in print (weekly) and online (on average 15 stories a day), and ensuring all deadlines and targets are met• Editing work to ensure a consistent tone of voice across all platforms• Maintaining long-standing relationships with key high-street and high-fashion PRs to secure exclusives and unique content • Attending commercial meetings to understand the business needs of the publication, and proactively suggesting how the fashion team can support key objectives to drive revenue and traffic• Working collaboratively with other heads of departments and attending daily conferences for both print and digital • Regularly liaising with the Editor-In-Chief, Deputy Editor and Digital Editor on the entire production of the magazine and Look.co.uk; from initial story pitches to execution and layout• Overseeing and executing commercial campaigns and advertorials • Strategic thinking surrounding social media combined with tactical efforts to promote stories and improve web traffic and drive magazine sales• Proficient SEO skills resulting in high search rankings and traffic-driving content• Competent using CMS, Photoshop • Nominated for a PPA New Section Editor Award 2016

• Researching and pitching daily ideas and writing content• Covering the role of Senior Fashion Editor’s in her absence, representing the Fashion News Team in daily conference, organising layouts and editing the Look What’s New section• Continually developing relationships with PR’s and securing key product and exclusive news stories• Managing a small team to ensure deadlines are met and quality consistent• Winner of IPC Editorial Awards ‘Best News Pages/Front Section’ 2011

• Fashion intern assisting Natalie Hartley• Calling in for shoots and building PR contacts• Overseeing organisation of a large fashion cupboard• Ensuring safe return of precious and valuable fashion samples

• Assistant to the Catwalking team during Fashion month 2007• Communicating with designers and PR’s • Secured correct photography credits across all publications• Researching and compiling all Catwalking credits from press• Categorising show trends for the website• Organised speedy delivery of assets, organising couriers between shows

• Assisting S Magazine Editor daily and on fashion trips abroad, planning finances and flights • Product call-ins for stories and ensuring returns of samples• Attending press days and liaising with PR’s• Organising and attending appointments

• After a three month internship, I then worked on a freelance basis whilst also studying for the final year of my degree• Overseeing running of fashion desk in the absence of the two senior members• Product call-ins • Liaising with PR’s from a variety of brands • Organising and attending appointments, choosing samples for inclusion on behalf of the Fashion Director • Attending press day to familiarise myself with the coming season and strengthen relationships with PR’s• Responsible for directing interns