Gemma Francis Email & Phone Number

As well as encompassing the responsibilities of a Digital Search Manager, as an SEO/content specialist I research, write and edit high quality copy for web pages, meta data, social media and more; as well as auditing and optimising content from an SEO and user experience perspective.

Internal secondment role for a global financial services firm, specialising in social media/content management and marketing.

Edinburgh, United Kingdom

Working within the SEO department as a Search Manager, I am responsible for managing SEO client accounts and driving campaigns across a variety of sectors including health insurance, travel & tourism and retail. Using a range of digital marketing techniques day-to-day such as content marketing, influencer outreach, keyword research and link-building, my duties also include reporting and keeping up with the latest digital innovations.

Edinburgh

I took on the newly created role of Web Manager at Scotland's largest lifestyle publication i-on Magazine prior to the launch of their new website.Tasks and duties included:- Assisting in the creation of digital editorial strategy- Implementation of a digital editorial system & planner- Sourcing, writing & editing web friendly content- Maintaining the site using CMS- Sourcing and optimising images with Photoshop- Email marketing, producing weekly newsletters- Analytic management & reporting- Social media management- Digital training for staff - Managing digital interns

Launched in the late 1980s as M8 Magazine, I joined the UK/European-wide music and lifestyle publication Till Late Magazine at its Glasgow office during its re-brand in 2009.Working as freelance News Editor, duties included:- •Sourcing content for my monthly news column- Writing & editing copy- •Dealing with PRs•- Interviewing artists- Reviewing events- •Representing the magazine at events around the UK and Europe including the Ibiza DJ Awards and Amsterdam Dance Event.

London, United Kingdom

Healthy is Holland & Barrett’s customer magazine, published in London by The River Group. With a circulation of around 160,000, it’s one of the UK’s leading healthy living magazines. Working as a key part of the editorial team, my tasks and duties included:- Contributing news & feature ideas- Writing news & features for print - Sourcing giveaways- Dealing with PR enquiries- Managing the magazine's website- Creating website content- Social media management- Community management- Managing interns

Edinburgh

Published in Edinburgh, Scottish Woman Magazine is a bi-monthly glossy lifestyle, fashion and beauty publication aimed at women aged 30-60. I joined the team as a Features Writer before taking up the role of Features Editor in May 2010. Duties and tasks included:- •Contributing news & feature ideas- •Devising issue themes Writing & editing news & features•- Devising the magazine flatplan- Liaising with the magazine designer•- Managing junior staff & interns

Certified Digital Marketing Professional Certificate

Ba (Hons), Journalism, 2:1