Gemma Allsop Email & Phone Number

Milton Keynes, Gb

Milton Keynes, United Kingdom

Responsible for the UK consumer PR for leading heath club chain, Virgin Active, part of the Virgin Group. Key Skills/Areas of Responsibility and Achievements - Formulating and implementing annual and quarterly strategies- Developing and executing creative campaigns for exclusive UK launches - Zumba, Zumba Step, ZUU, ViPR, Beaming, WillPower & Grace- Organising and attending press trips (Miami, South Africa & Milan) to generate multi-page features for Zumba and Virgin Active- Running various fitness launches for media at Virgin Active – e.g. Virgin Active London Triathlon- press and talent campaign three consecutive years establishing Virgin Active as title sponsor- Crisis management- Media training - Extensive media relations particularly in health, fitness and lifestyle - Engaging relevant talent for campaigns spanning marketing, online social communities, sponsorships, event coverage, partnerships, launches and projects- Maintaining close relationships with fellow Virgin Operators and Virgin press office- Interal Communication Forums with Virgin ManagementStrategy for PR to include: - Recruiting and managing retained PR agency - Managing busy press office - New product launches - Blogger outreach and social media - Photoshoots, film and Vine direction and creation - News Creation - Onine image libraryOther: - Assisting the Head of External Affairs to research, develop and create a CSR strategy. To include media launch - Full event management of regional and national events - Manage celebrity appearances at key events - Management and coordination of external brand exhibitions including Virgin Money London Marathon and Virgin Active London Triathlon - Planning, implementation and setting of a global World Record - Sponsorship Management - Responsible for poster site and screen advertising across the 112 clubs - 11 year management of regional fundraising 5k fun run for the Warwickshire & Northamptonshire Air Ambulance