The purpose of the Advisory Board is to engage industry leaders in the strategic development and delivery of the Deakin MBA. I participate in regular Advisory Board meetings and support student engagement/experiential activities when required.

I'm accountable for achieving commercial targets for domestic student recruitment and leveraging technology to improve marketing operational efficiency. I lead a high-functioning performance engine of seventeen staff. Within my remit is media (in-house buying and agency management including ATL), journey orchestration (CRM and Marketo), analytics, campaign management and CRO (personalisation and testing).

With Deakin's digital maturity constantly maturing and adapting, my role at Deakin in turn has constantly evolved. My title was updated to reflect the evolution of my team towards performance marketing. Whilst the key responsibilities haven't explicitly changed, the focus has constantly become more targeted on delivering measurable business outcomes in terms of 1:1 engagement, leads and applications leveraging paid and owned digital channels.

I manage the digital experience for prospective student recruitment from a point of Traffic Acquisition (Always On Digital Media program), on-site experience and activations (Deakin.edu.au, microsites and landing pages) through to lead capture and nurturing via marketing automation. I've been responsible for recruiting and overseeing a growing team of channel specialists across multiple disciplines. Whilst at Deakin I've:Significantly increased online revenue via a rebuild of the merchandise online store http://shop.deakin.edu.auIntroduced marketing automation and managed the strategy development and roll outManaged Strategy, Research, UX and Design streams for a rebuild of Deakin.edu.auManaged digital activations include VCE Stressbreak a live-streamed interactive TV-Show, DX3K a VR Activation and Super Happy Prize Time an multi-player game played in real-time on a wall of screens at an Open Day. Overseen 20+ Digital Production initiatives including the build of Explore http://explore.deakin.edu.au/, This http://this.deakin.edu.au/ and Open Day.http://openday.deakin.edu.au/Manage the always-on digital media program including in-house programmatic buying.

I was responsible for managing the agency's digital service offering, building the in-house expertise and assisting clients in developing and executing digital strategy. I was hired by Communicado with a remit to build a digital service offering. Within 12months we experienced rapid growth, established a team of digital professionals with a focus on social media and delivered quality work for prominent brands. As a strategist, my responsibilities frequently extend into developing strategy for integrated campaigns and leading new business pitches. Clients included - Nine West, Mattel, Total Tools, McCormick Foods, Lean Cuisine, Carmans Kitchen and Pauls Milk.

Trekked around South East Asia for a few months. People watched, survived on under $10 a day and learnt to dive.

At VJI I was responsible for helping clients to better understand and connect with their customers via digital channels to effectively achieve measurable business outcomes. My typical outputs were digital marketing and channel specific strategies, and has touched on the full digital ecosystem. I've worked closely with creative teams, and can produce concise and insightful creative briefs. I'm experienced in liaising with user experience architects, and on some projects have taken on this role to develop wireframes, user journeys and information architecture. As a mid-weight planner I was the lead strategist on Red Rooster, Defence Alumni Network, Australian Federal Police, Remote Area Health Corp, Visual Jazz Isobar's FYI Report and Specsavers. Whilst supporting a Planning Director on clients such as Holden, Target and Jetstar.

DefenceJobs.gov.au is a highly trafficked website responsible for promoting a career within the Australian Defence Force. I was responsible for the ongoing development and maintenance of Defence Force Recruiting’s range of digital assets, with the aim of leveraging the online presence to increase the achievement of recruitment targets. I collaborated with Brand Managers and Operations to manage their conflicting priorities, whilst also managing agency relationships. This role also had a high-level contractual and financial responsibility.

My primary responsibility was to coordinate marketing and event activities in order to promote traditionally hard-to-fill roles within the Australian Defence Force. This role was accountable for annual, monthly and weekly targets. I implemented a more agile approach to marketing that was highly targeted and prioritised conversion, this resulted in the implementation of more cost effective tactics with strong results.

As a freelancer, I worked with a range of small businesses and startups looking for assistance in understanding their customers, competitive market and developing marketing plans.

I managed an off-site security office on behalf of the Corporate Administration Agency that serviced the needs of clients within Queensland's cultural precinct. Beyond office management, my primary task was to maintain a specialised security access software system for various clients.