- Managing a team of Marketing Executives and Assistants, as well as mentoring Anthem's Digital team. - Responsible for the direct consumer revenue strategy for Anthem’s newest brand acquisitions, Healthy Diet and Planet Mindful. - Project managing Anthem’s new digital strategy. Including lead generation, nurturing, engagement and sales conversion. - Reporting the monthly Engagement and Revenue KPIs to the CEO and MD. - Delivering basic digital training to all staff members at Anthem - Project managed a digital programme which generated a 23% growth in contacts - Developed a new strategy for the annual Black Friday campaign which increased sales by 115% - Utilised consumer insight to identify and create a new customer journey aligned to the target audience to improve effectiveness of all campaigns - Introduced marketing automation to reduce spend and improve campaign efficiencies - Worked with Anthem digital magazine partner, Jellyfish to increase sales of digital editions.

Contributing directly towards achieving the annual membership targets and revenue budgets, I am accountable for the strategic planning and implementation of campaigns that will effectively drive traffic to the core physicsworld.com website, maximising the number of registered users and ultimately converting said users into members.While also, setting the standard for other members of the team to ensure that best practice is upheld and that activities of the marketing teams are conducted to the highest and most professional standard.

Shaping the development & implementation of The Retention Strategy across the Future-wide portfolio, using a multi-channel approach and providing support and best practice advice to Future's Agency Service function.• Email Renewals – Managing the E-renewals campaign series. Responsible for testing strategy, analysis and refinement of the series.• Management of Transfers, Relaunches, Direct Debit Amendments and Magazine Closures in a timely and cost effective manner, ensuring all parties are well informed and most importantly the subscriber is put first.• Customer Focus Project – Leading this project to ensure that the customer is at the forefront of the teams activities and that the touch points and moments of truth are maximised ensuring that the Customer receives excellent customer service and delivers the highest value to Future.• Planing, implementing and controlling the annual Loyalty Plan to provide subscriber benefits across the entire subscriber base.• Sourcing subscriber benefits in a cost effective manner, developing relationships with suppliers, PR agencies and internal contacts.• Providing best practice advice and support to the wider business as part of the Future Agency Function.• Maximising additional revenue streams presented by the new e-commerce solution via the online store (www.myfavouritemagazines.co.uk) – recommending and implementing ways to increase value from customers using exiting contact channels such as transactional mailings and inbound calls at the contact centre.

Managing various projects, including - email marketing campaigns - subscriber loyalty rewards and clubs (inc. affiliate campaigns, online areas, data collection and contra deals) - innovative Direct Mail campaignsAchievementsWinner of two PPA Customer Direct Awards (Best Subscriptions Promotion on a Small Budget and Creative Bravery Award)

Creating and implementing loyalty campaign across Future's Subscription Portfolio.Monitoring and improving aspects of Customer Service.

* Planned, designed and produced Care Training’s first corporate brochure* Re-designed and updated the Care Training online presence* Created a new Brand Identity to fit with the new contracts received* Worked with Care Training’s learners in coordinating events* Strategically planned and designed promotions for several of Care Trainings programmes* Designed and created in house graphics