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Gemma Banks is a VP of Marketing / SaaS / B2B / 2 IPOS at Fonoa. She possess expertise in email marketing, direct marketing, digital marketing, marketing strategy, marketing communications and 41 more skills. Colleagues describe her as "An inspirational marketing leader with exceptional team management skills. Gemma knows how to get the best results from her team, she clearly articulates the high standards she expects and then gives you the support and belief you need to be the best you can be. Highly creative with a forward thinking vision, never afraid to try new marketing methods to give prospects and customers the best brand experience possible. If you're looking for an experienced leader to scale up your business, take your marketing to a global level whilst consistently achieving year on year business growth then I can highly recommend Gemma,", "Gemma is an exceptional marketing leader: strategic, creative, innovative and highly effective. She is laser-focused on the numbers and driven by achieving high growth in a challenging and male-dominated sector. Gemma built the marketing team at Avalara EMEA from scratch and she really cares about each member’s professional growth and personal wellbeing. She is also terrific fun and I consider myself very lucky to be working with her.", and "Gemma is a marketing leader with a plan who is never afraid to adapt to rapidly evolving situations. She is tenacious and headstrong in all the most productive ways. I am delighted to work with her and always look forward to hearing her ideas to get our messaging into the market. She also has given our team the best swag that anyone could hope for."
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Vp Of MarketingFonoa Jul 2024 - PresentDublin, Ie -
Senior Director Of Marketing, Emea And ApacKlaviyo Sep 2021 - Aug 2024Boston, Massachusetts, Us -
Vp MarketingCapitalise.Com Oct 2020 - Sep 2021Waterloo, England, Gb -
Marketing Director EmeaAvalara Oct 2015 - Oct 2020Durham, Nc, UsReporting into the C suite and responsible for $multi-million regional revenue target covering all sales domains including channels, inside sales, new business and account management across multiple products, countries and market segments. I help support the high growth of new business sales. Strategy, organisational planning and budgeting for the growing marketing function as the driving force of a hyper growth business unit in a Forbes Cloud 100 company. Member of regional LT as well as global organisational leadership teams, contributing to delivery of business unit objectives, regional P&L and go to market strategy.I helped take Avalara through IPO in 2018, where we successfully launched on the New York Stock Exchange. Key responsibilities• Mentor and manage the EMEA marketing team• Sit on the EMEA Leadership team and help to advise in the direction the EMEA business takes• Update key US stakeholders on all marketing activity and outcomes• Grow the team in line with business objectives and goals• Manage and plan the EMEA budget and spend• Plan the seasonality of lead distribution, by product, in line with the sales seasonality• Plan activity to generate leads for the sales team, and help with the conversion rate to Opps and deals• Support sales teams across the EMEA region• Plan the strategy moving forward for the marketing department in line with business objectives• Be first to market with changing legislation updates• Allocate and manage team workloads• ROI reporting and analysis• Develop comms planning• Liaise with external agencies and suppliers across EMEA -
Head Of MarketingDotmailer Apr 2014 - Oct 2015London Bridge, London, GbManaging a budget of £3million, and a team of 15, across the UK and US, I was responsible for the planning, implementation and tracking of the budget and all activities. This was an extremely demanding and fast paced role, with the company releasing updates every 2 weeks plus quarterly feature releases.In my time as Head of Marketing I led the company through a complete brand re-launch, including an overhaul of all collateral, brand image and TOV, as well as multi-country business launches and a new product launches to reposition them in the marketplace.Key responsibilities• Mentor and manage the 15 staff within the UK and US marketing teams• Grow the team – manage resources• Manage and plan the UK and US budget• Generate a healthy leads pipeline for the sales teams• Plan the strategy moving forward for the marketing department in line with business objectives• Liaise with stakeholders and present at board level• Allocate and manage team workloads• ROI reporting and analysis• Develop marketing plans in line with the product roadmap – covering 2 weekly and big quarterly releases• Develop and build the partner programme – UK, US and APACKey achievements• Complete brand re-launch – repositioning us in the marketplace to take on higher level competitors and reach larger clients• Overhaul of all collateral, brand image and TOV• Multi-country business and product launches • New product launch to reposition us in the marketplace• Implement project management systems to track all marketing efforts• Implement new CRM system• Launch of the Australian office• Implementing a successful content programme – case studies, white papers, thought leadership• Designing and launching pre-designed automation programmes to sell (globally)• Implementing and launching quarterly product releases – this covered marketing material to support sales and events – targeted at clients, prospects and partners -
Senior Marketing Manager, DotmailerDotmailer Jan 2013 - Mar 2014London Bridge, London, GbdotMailer, is part of the dotDigitalGroup PLC, founded in 1999, and has grown to become a leader in the provision of intuitive Software as service (SaaS) email marketing automation. I am responsible for managing a team of marketers across the UK and US.As part of my remit, I am responsible for:• Budget planning and control• Managing the workload and the ROI of the team• Corporate events• Partner events• Collateral• Retention and up-sell programmes• Channel/partner collateral• Partner offering and classifications• Technology integrations – process and routes to market plans• Case study programme – written and video• White paper programme• Thought leadership
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Head DesignerHummingbird Creative 2011 - 2013Hummingbird Creative is a small, dedicated, and enthusiastic design studio, based in the vibrant city of Brighton.Hummingbird Creative works with local Sussex-based companies, as well as multi-nationals in the UK, US and Eastern Europe, across a range of industries.This wide range of experience means that Hummingbird Creative produces memorable designs that work for you, and help you to attract customers.Our services cover both print and online, we provide a complete service from design to inception:• Web design and build – complete package from design to ongoing maintenance• Corporate branding – including logo, business cards, letterhead, brand guidelines• Collateral – white papers, brochures, case studies, flyers, promotional material• Event stands and banners – large corporate stands, pop-ups, internal and external bannersWe also work with a great group of local specialists, so we can give you a complete package including copywriting, photography, and video.
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Senior Marketing Manager/DirectorHot To Trot Marketing Group 2008 - 2011GbOutsourced marketing agency for blue chip IT clients. Helping them develop and launch their brands across Europe, including event, email, design, digital support. I provided marketing support for Apple, IBM, Oracle, NetApp, Informatica, Computacenter, Microstrategy, and Citeline (part of the Informa group) to name but a few.Key responsibilities• Developing new websites and branding for Citeline, including brochures, Powerpoint templates and event collateral.• Launching and organising ‘CiteTours,’ a series of seminars for Citeline with microsite, speaker and guest management, and event management• Producing a range of online and printed promotions for Citeline to support the relaunch of three brands and product suite• Organising a series of eight executive level dinners for MicroStrategy Inc. starting in San Francisco and ending in Cologne, with full venue sourcing and delegate management for EMEA venues• Developing a launch brochure and delegate campaign for SMICS 2011, in just eight weeks which resulted in over 150 attendees – beating target by over 50%.• Managing press and PR for SMICs 2011 in Monte Carlo, resulting in twelve journalists attending with over £250,000 AVE of coverage• Developing guerrilla marketing campaigns for MicroStrategy at AD Week in New York and various EU events• Developing new websites and marketing programmes for R3, MAI-CEE, and a number of local Sussex businesses• Ongoing design and website building for the company’s own website• Social media and blogging for clients and the agency• New business pitches• Animated and static PowerPoint presentations for multiple clients• Organising videos and interviews of clients’ customers• Working with and managing multiple PR agencies globally
Gemma Banks Skills
Frequently Asked Questions about Gemma Banks
What company does Gemma Banks work for?
Gemma Banks works for Fonoa
What is Gemma Banks's role at the current company?
Gemma Banks's current role is VP of Marketing / SaaS / B2B / 2 IPOS.
What is Gemma Banks's email address?
Gemma Banks's email address is gb****@****g.co.uk
What is Gemma Banks's direct phone number?
Gemma Banks's direct phone number is (877) 811*****
What skills is Gemma Banks known for?
Gemma Banks has skills like Email Marketing, Direct Marketing, Digital Marketing, Marketing Strategy, Marketing Communications, Social Media, Social Media Marketing, Content Marketing, Advertising, Integrated Marketing, Marketing, Web Design.
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