MG Asia Public Relations Inc., a boutique PR and marketing communications agency, founded by Marc de la Cruz and Gemma BatoonClient RosterThe Asia Foundation, March 2024Raintree Hospitality Group, My Country House Tagaytay 2023 Habi: The Philippine Textile Council-Likhang Habi Market Fair 2018, 2022, 2023Hotel Sales & Marketing Association, September Online Sale Campaign since 2020, Virtus Awards 2018-2023 National Book Development Board PH Book Festival 2023SM… Show more MG Asia Public Relations Inc., a boutique PR and marketing communications agency, founded by Marc de la Cruz and Gemma BatoonClient RosterThe Asia Foundation, March 2024Raintree Hospitality Group, My Country House Tagaytay 2023 Habi: The Philippine Textile Council-Likhang Habi Market Fair 2018, 2022, 2023Hotel Sales & Marketing Association, September Online Sale Campaign since 2020, Virtus Awards 2018-2023 National Book Development Board PH Book Festival 2023SM Hotels & Convention Corp Media Crisis Training 2022, 2023 Hue Hotels & Resorts Boracay, Puerto Princesa Haus Talk, Inc. (PSE Listing, Groundbreaking 2022) Museum Foundation of the Philippines for MaArte at The Pen - 2017, 2018, 2019, MaArte @ ZALORA - Oct-Dec 2020W.V. Coscolluela & AssociatesMakati Central Estate Association MACEAPast Representations: Vitamin Angels, Anaplan, Citadines Bay City Manila, #OneBoracay (MG Asia PR successfully organized and handled the media interviews for Boracay stakeholders--HSMA, TCP, PHILTOA, PTAA, Boracay Foundation--prior to the island's closure in 2018), Raintree Hospitality Group (Coast Boracay, ChaCha's, JAD, FT), Arrozeria (Century City Mall, Bonifacio High Street), Mañosa Properties, Tukod Foundation, Zong, MeatCarver Inc (Myron's, Banquets x Myron's at Ascott Residences Makati, Flying Pan at Citadines Salcedo Makati, and Miguelito's)In our individual capacities, we have handled special projects that range from restaurant media launches, product press conferences, trade roll-out programs, art exhibits, meetings & events, and special CSR / fundraising activities. Creative, innovative, and enthusiastic public relations professionals with successful backgrounds in growing relationships with key contacts across regional and local media outlets.We provide PR consultation to clients across the F&B, travel & tourism, and hospitality industry and strategic support in organizing relevant media launches, tastings for clients' restaurants, project management. Show less

Damn Good Advice (DGA) conducts in-depth sessions where participants learn the essentials of developing a crisis management plan - for TV, Radio, Print, and Social Media - that fits your business, and how to assess and repair the damage when the smoke clears. DGA is led by Charie Villa and Evangeline Giorgetti.

LARO is an exhibition of different Filipino games as interpreted through arts,crafts and design. A project of Creative Kids Studio, in cooperation with Tukod Foundation Inc (the corporate foundation of the Mañosa group of companies) and UNICEF, LARO was on exhibit from 11 to 30 May 2015 at the Alabang Town Center in Muntinlupa City. Corollary events are TARA, Laro a live exhibition of Filipino games; Interactive Storytelling weekend; and Laro Fashion Show featuring designs by Ito Curata… Show more LARO is an exhibition of different Filipino games as interpreted through arts,crafts and design. A project of Creative Kids Studio, in cooperation with Tukod Foundation Inc (the corporate foundation of the Mañosa group of companies) and UNICEF, LARO was on exhibit from 11 to 30 May 2015 at the Alabang Town Center in Muntinlupa City. Corollary events are TARA, Laro a live exhibition of Filipino games; Interactive Storytelling weekend; and Laro Fashion Show featuring designs by Ito Curata, Rhett Eala, Rajo Laurel, Ann Ong, Len Cabili, and Eslie Standen. This advocacy campaign is a joyful celebration of art, play, childhood and Filipino identity, concurrently marks the 25th anniversary of the Convention on the Rights of the Child, as well as the 20th anniversary of Creative Kids. Proceeds from the events were donated to UNICEF and will go towards a fund to build playgrounds in Laguna and in Tacloban. Phase Two of Project LARO is currently being planned (2016). * The LARO project was awarded a Community Support Merit Award by the International Council of Shopping Centers for corporate social responsibility, November 2015 Highlights- Set, communicated and maintained timelines and priorities on all events concerning Project LARO. - Earned a total revenue of PhP1.4M (art exhibit); revenue from other events reached P70K - Gained media mileage worth PhP7.7M or a PR value of PhP23.2M--combined for Print, Online and TV - Project sponsorship reached PhP2M- Coordinated with UNICEF and all relevant suppliers- Fully responsible for the operational budget set at PhP1.3M - Managed operational and administrative functions to ensure specific event requirements were delivered efficiently- Provided leadership, motivation, direction and support to the LARO team (5 team members) Show less

Responsible for brand development, web site traffic growth, web site UI, e-communications, and advertising revenue. Launched the Discovery Group's loyalty program, My Discovery Elite, in June 2014; membership is at 18,000 in November 2014Handled tie ups and sponsorshipsDeveloped brand strategy for the properties managed by HSAI-Raintree (2001 to 2011) and The Discovery Leisure Company Inc (from 2012 to 2014): Discovery Suites (Ortigas, opened 2000), Discovery Country Suites Tagaytay… Show more Responsible for brand development, web site traffic growth, web site UI, e-communications, and advertising revenue. Launched the Discovery Group's loyalty program, My Discovery Elite, in June 2014; membership is at 18,000 in November 2014Handled tie ups and sponsorshipsDeveloped brand strategy for the properties managed by HSAI-Raintree (2001 to 2011) and The Discovery Leisure Company Inc (from 2012 to 2014): Discovery Suites (Ortigas, opened 2000), Discovery Country Suites Tagaytay (opened 2005), Discovery Shores Boracay (opened 2007), Club Paradise (in Coron, Palawan, acquired in 2014), and Discovery Primea (Makati, opened 2014). Prepared membership requirements of Small Luxury Hotels of the World (slh.com) for Discovery Shores Boracay (2007) and Misibis Bay (2009). Managed pre opening, sales and marketing of Hotel Venezia (Legazpi City), Misibis Bay (Cagraray Island, Albay, opened May 2009) with HSAI-Raintree, until March 2010. Assisted in preparing the pre opening marketing plan for Costa Pacifica, Baler. Show less

Category head, Agora Awards since 2007

Handled Advertising, Loyalty/Privilege Card program, F&B promotions and tie-ups, Collateral development and production, sales promotions, events, database management

Handled PR, Advertising, Promotions, and Banquets

Handled exhibits, special events, tours, product development, PR, tie ups, funding for special programs, training of tour guides

Handled advertising, rooms and F&B promotions, PR, events, in charge of collaterals and newsletters, responsible for marketing communications budget, introduced CSR projects

created long range and short range marketing forecasts. fully responsible for the work output of the tours and gallery operations. organized special events related to art & culture. wrote project proposals, solicited sponsorships. hosted museum tours for various VIPs. designed and wrote training materials for tour guiding. coordinated and planned gallery exhibits

In charge of museum membership, scheduling student toursCollaborated with the Curatorial office and marketing director in handling museum publications and communications sent to museum members Handled special tours for ambassadors and visiting heads of state Trained new tour guides