The Digital & Games team campaign and delivery specialist, focusing on process, people and finance.

Working in the TMS Digital and Games team, my primary focus is creating McDonald's App Sales Promotions, with a particular passion for delivery, processes and efficiencies.

In the McDonald's Retail team I worked across a range of projects, from digitising the drive-thrus, rolling out a new Global VI and developing POP and packaging kits. I then moved unto the Digital and Games team to manage the development of McDonald's app sales promotions.

The Retail Experience Team lead the strategic development of McDonald’s in-restaurant campaigns. As an Account Manager I was responsible for: • Managing Retail Strategy and CX• Digital and print POS• Menu boards • PackagingBrand Engagement TeamDuring my first few years at TMS I worked on the 2016, 2017 & 2018 McDonald's Monopoly campaigns. TMS is the lead agency on this piece of business. As an Account Manager I was responsible for: • Managing the UX, design and build of the McDonald's Monopoly website • Social strategy and execution• Prize partner management

As an Account Executive I supported the team across all aspects of the McDonald's Monopoly campaign.

I supported with comms planning for Novartis, Nectar and RNIB clients. I created competitor reports, consumer profiles and helped with general media strategy. I attended various training sessions, including a YouTube master class at Google, and experience was gained using ComScore, MediaTel and TGI.

As the Community Editor I was responsible for the management of MSN UK Facebook and Twitter accounts; MSN Homepage, MSN Lifestyle and MSN Entertainment. Key responsibilities included content creation, reporting and improving processes.