Gemma Ferrer Email and Phone Number
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Marketing, digital and innovation professional with 14 years of international experience in leading brands, agencies and consultancy. Currently pushing business prototyping to launch new business models and promote growth. Main expertise: marketing, digital & innovation in FMCG.Fields of expertise: business prototyping, innovation, advertising, creativity, digital, media, marketing.Specialties: Growth, People management, Marketing, Creativity, SEM, SEO, Social Media, Content, Branding, Value Proposition, CRO, Service Design, Innovation, Client Management.
Noba
View- Website:
- nobaventures.com
- Employees:
- 38
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Partner And Head Of Delivery - Gellify GroupNobaBarcelona, Ct, Es -
Partner, Head Of Delivery & Growth MarketingNoba Oct 2019 - PresentBarcelona Area, SpainNOBA is an innovation agency that supports companies in designing, validating and launching new products, services and business models. We design new business customers care about. I am responsible for Delivery of innovation projects. Also leading the areas of Operations, People and Growth Marketing.Clients: Danone, Nestlé, Henkel, Boehringer Ingelheim, Kraft Heinz, Zurich, Generali, Mahou, HP, AXA, Lavazza, Girbau, Affinity Petcare, Suez, Ferrer, Fluidra, Perelada, etc. -
Professor, Master In Advanced Design Management, Strategy And EntrepreneurshipUniversity School Of Design And Engineering Of Barcelona Mar 2022 - Nov 2023Barcelona, Catalonia, SpainProfessor in innovation techniques & experimentation.- Digital Marketing for experimentation.- Value proposition- Mentoring -
Professor, Digital MbaIsdi Aug 2022 - Sep 2022Barcelona, Catalonia, SpainSocial Media and Digital Marketing Professor. -
Startup Mentor, DigitalImpact Accelerator Jun 2020 - Dec 2021RemoteIMPACT EdTech is a programme co-funded by the European Commission to boost innovation in education throughout Europe. The ultimate goal is to support European startups to move from promising prototypes towards viable products. I support and mentor some startups in their digital marketing efforts. -
Client DirectorReprise Digital Nov 2018 - Aug 2019Sydney, AustraliaReprise Digital is a global digital marketing agency part of IPG Mediabrands that provides audience-first, end-to-end solutions that creatively break through. I work with key clients across FMCG, Tech, Telco and Retail and partner with other IPG agencies to deliver results and growth for our clients and the business. I managed a team of 10 digital experts and together we deliver growth for our clients and for the business. Clients: Johnson&Johnson, Nestlé, Amazon, nbn, Seiko and Revlon. Specialities: Consulting, Strategy, Creative, Innovation, Data, SEM, SEO, Social, Content, Native, E-Commerce, Data, CRO and UX/UI. -
Senior Digital Marketing Manager | Danone DairyDanone Oct 2017 - Sep 2018Barcelona Area, SpainResponsible for Danacol, Actimel and Light&Free digital strategy as well as leading search and ecommerce strategy across all brands @ Danone Dairy Spain.- Strategic partner for Marketing teams working on brand growth and CX.- Responsible for the entire digital ecosystem, covering programmatic (Google Full Stack), PPC, social media, influencer marketing, content, organic search and all sorts of brand activations.- Scouting and introduction of innovation partners (agencies, technologies andothers) to find the best solution to achieve the company’s goals- Responsible for Search (PPC & SEO) strategy across Danone Spain.- Marketing lead for e-commerce strategy working with leading pure players and brick&mortar- Data-powered Precision Marketing strategy and implementation, changing the way we do digital media in Danone: from intuition-based to data-based. -
Digital Business & Marketing Manager | Danone WatersDanone Jun 2015 - Oct 2017Barcelona Area, SpainDigital change maker within Danone Waters Spain pushing Marketing, Business and Culture Transformation, as well as supporting brands (Font Vella, Font Vella Levité and Lanjarón) in their digital activations and platforms.Marketing Manager for www.fontvellaencasa.es, the first owned e-commerce platform of Danone Spain which delivers water direct to consumer in Barcelona. Responsible for ideation, development and launch of the service as well as responsible for ongoing growth including acquisition, retention, customer service and innovation. Brand Marketing:- Responsible for all things digital at Danone Waters Spain, covering paid, owned and earned media.Managing Font Vella, Font Vella Levité & Lanjarón brands in the digital sphere.- Responsible for web and social media ecosystems - Co-responsible for developing brands territories in the social sphere- Best Practices training to all brand teams- Coordinate with Danone Dairy CRM activityE-commerce:- Responsible for Font Vella en Casa (Marketing) achieving great success in the Barcelona launch- Support Sales teams on optimizing and improving our presence in third party e-commerce platforms (Amazon, Ulabox, etc.) - Support Sales teams in new RTM strategiesInnovation:- Spain Top Line leader for IoT and innovation projects lead by Danone Global Innovation Team following Design Thinking methodologies- In constant contact with stakeholders to develop innovation culture within Danone Waters Spain -
Digital ManagerDanone May 2014 - May 2015Barcelona Area, SpainResponsible for all things digital at Danone Waters Spain, covering paid, owned and earned media.Managing Font Vella, Font Vella Levité & Lanjarón brands in the digital sphere.- Responsible for web and social media assets - Co-responsible for developing brands territories in the social sphere- Best Practices training to all brand teams- Coordinate with Danone Dairy CRM activity -
Professor In Campaign Management - Masters In Strategic & Creative Communication ManagementIstituto Europeo Di Design Feb 2017 - Jun 2018BarcelonaProfessor at Instituto Europeo di Design in Barcelona. Subject: Campaign Management. -
Digital Account ManagerWavemaker Sep 2012 - May 2014Barcelona Area, SpainWavemaker (formerly MEC) is one of the world's leading media agency networks. Working in the Barcelona office and focused on digital, some of the tasks I was responsible for were:- Pre campaign analysis with analytics tools (i.e. ComScore)- Deliver accurate digital media plans and post campaign performance documents- Point of contact between publishers and the client - Coordinate buyers, ad serving and search teams- Implement online disciplines, mainly display and search- Present results to the clientClients: Henkel, Calzedonia, Ladival and New Business. -
Cro And Ux ConsultantLatitude Digital Marketing Jul 2011 - Sep 2012London, United KingdomAs a Social Analytics Consultant at Latitude I had a dual responsibility: Analytics Projects (70%):- Use web tracking solutions like Google Analytics to identify the pages which needed further analysis.- Use website usability testing tools to understand users behaviour on the clients websites.- Analyse the results and write a report with recommendations for the client, leading to web optimisation ideas and design of wireframes.- Path to Conversion Analysis using Multi Channel attribution data- Tools used: Google Analytics, ClickTale, CrazyEgg, TagMan, Visual Website Optimizer, GA Content Experiments.Social Media Projects (30%):- Social Media campaigns proposals and strategy implementation especially focused on Facebook optimisation.- Social Media Monitoring using tools such as UberVU, Radian6 and Brandwatch.Clients: Post Office, Tesco, BrewDog, Anglian Home Improvements, BraveNewTalent. -
Digital Account ExecutiveLatitude Sep 2010 - Jul 2011London, United KingdomLatitude is a leading Digital Marketing Agency specialised in PPC, SEO, Analytics, Social Media, Display and Affiliate Marketing.As an Account Executive, my main tasks were:- Manage two medium sized clients with a monthly paid search budget of £2k-£4k. - Give support to the Senior Account Manager with three other accounts with budgets ranging from £60k-£200k per month.- Organise meetings, handling budgets, planning campaigns and invoicing clients. - Presenting campaigns performance to the clients. -
Social Media & Web ExecutiveThe Faction Collective May 2010 - Aug 2010London, United KingdomThe Faction Collective was formed in 2006 by a group of friends with the aim of creating the best designed & built freeride & freestyle skis you can buy, with a world-class manufacturing base in the heart of the European Alps and a strong commitment to social and environmental sustainability. As a Marketing intern I helped Faction develop their Social Media strategy and plan a more functional website design. -
Tennis TrainerTeddy Tennis Apr 2009 - Jun 2010London, United KingdomTeddy Tennis is a fantastic new FUN way to encourage children aged 2½ – 6 years to get active and learn to play tennis. It works by combining music, pictures and teddy bear stories into a totally interactive learning adventure that children love.I was a Teddy Tennis Coach in various London locations and helped promote the program among parents and nurseries. -
Tennis CoachClub Tennis Manresa Jun 2002 - Dec 2008Manresa, Catalonia, SpainTennis Coach for the kids tennis school
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Marketing InternCaixa Manresa May 2007 - Sep 2007Barcelona, Catalonia, Spain
Gemma Ferrer Skills
Gemma Ferrer Education Details
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Honors -
Cavendish CollegeAdvertising -
Salle ManresaHonors Degree
Frequently Asked Questions about Gemma Ferrer
What company does Gemma Ferrer work for?
Gemma Ferrer works for Noba
What is Gemma Ferrer's role at the current company?
Gemma Ferrer's current role is Partner and Head of Delivery - Gellify Group.
What is Gemma Ferrer's email address?
Gemma Ferrer's email address is fe****@****ail.com
What is Gemma Ferrer's direct phone number?
Gemma Ferrer's direct phone number is +120795*****
What schools did Gemma Ferrer attend?
Gemma Ferrer attended Isdi, Universitat De Barcelona, Cavendish College, Salle Manresa.
What skills is Gemma Ferrer known for?
Gemma Ferrer has skills like Digital Marketing, Social Media Marketing, Online Advertising, Seo, Google Analytics, Social Media, Digital Media, Ppc, Digital Strategy, Advertising, Marketing, Marketing Strategy.
Who are Gemma Ferrer's colleagues?
Gemma Ferrer's colleagues are Catalina Massera, Maria Danci, Helena Pérez Izquierdo, Ricky Pérez Wienese, Marc Tost Garcia, Pau Monfort Vela, Pepe Contijoch Sanllehí.
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