Gemma Ferrer

Gemma Ferrer Email and Phone Number

Partner and Head of Delivery - Gellify Group @ NOBA
Barcelona, CT, ES
Gemma Ferrer's Location
Barcelona, Catalonia, Spain, Spain
Gemma Ferrer's Contact Details
About Gemma Ferrer

Marketing, digital and innovation professional with 14 years of international experience in leading brands, agencies and consultancy. Currently pushing business prototyping to launch new business models and promote growth. Main expertise: marketing, digital & innovation in FMCG.Fields of expertise: business prototyping, innovation, advertising, creativity, digital, media, marketing.Specialties: Growth, People management, Marketing, Creativity, SEM, SEO, Social Media, Content, Branding, Value Proposition, CRO, Service Design, Innovation, Client Management.

Gemma Ferrer's Current Company Details
NOBA

Noba

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Partner and Head of Delivery - Gellify Group
Barcelona, CT, ES
Website:
nobaventures.com
Employees:
38
Gemma Ferrer Work Experience Details
  • Noba
    Partner And Head Of Delivery - Gellify Group
    Noba
    Barcelona, Ct, Es
  • Noba
    Partner, Head Of Delivery & Growth Marketing
    Noba Oct 2019 - Present
    Barcelona Area, Spain
    NOBA is an innovation agency that supports companies in designing, validating and launching new products, services and business models. We design new business customers care about. I am responsible for Delivery of innovation projects. Also leading the areas of Operations, People and Growth Marketing.Clients: Danone, Nestlé, Henkel, Boehringer Ingelheim, Kraft Heinz, Zurich, Generali, Mahou, HP, AXA, Lavazza, Girbau, Affinity Petcare, Suez, Ferrer, Fluidra, Perelada, etc.
  • University School Of Design And Engineering Of Barcelona
    Professor, Master In Advanced Design Management, Strategy And Entrepreneurship
    University School Of Design And Engineering Of Barcelona Mar 2022 - Nov 2023
    Barcelona, Catalonia, Spain
    Professor in innovation techniques & experimentation.- Digital Marketing for experimentation.- Value proposition- Mentoring
  • Isdi
    Professor, Digital Mba
    Isdi Aug 2022 - Sep 2022
    Barcelona, Catalonia, Spain
    Social Media and Digital Marketing Professor.
  • Impact Accelerator
    Startup Mentor, Digital
    Impact Accelerator Jun 2020 - Dec 2021
    Remote
    IMPACT EdTech is a programme co-funded by the European Commission to boost innovation in education throughout Europe. The ultimate goal is to support European startups to move from promising prototypes towards viable products. I support and mentor some startups in their digital marketing efforts.
  • Reprise Digital
    Client Director
    Reprise Digital Nov 2018 - Aug 2019
    Sydney, Australia
    Reprise Digital is a global digital marketing agency part of IPG Mediabrands that provides audience-first, end-to-end solutions that creatively break through. I work with key clients across FMCG, Tech, Telco and Retail and partner with other IPG agencies to deliver results and growth for our clients and the business. I managed a team of 10 digital experts and together we deliver growth for our clients and for the business. Clients: Johnson&Johnson, Nestlé, Amazon, nbn, Seiko and Revlon. Specialities: Consulting, Strategy, Creative, Innovation, Data, SEM, SEO, Social, Content, Native, E-Commerce, Data, CRO and UX/UI.
  • Danone
    Senior Digital Marketing Manager | Danone Dairy
    Danone Oct 2017 - Sep 2018
    Barcelona Area, Spain
    Responsible for Danacol, Actimel and Light&Free digital strategy as well as leading search and ecommerce strategy across all brands @ Danone Dairy Spain.- Strategic partner for Marketing teams working on brand growth and CX.- Responsible for the entire digital ecosystem, covering programmatic (Google Full Stack), PPC, social media, influencer marketing, content, organic search and all sorts of brand activations.- Scouting and introduction of innovation partners (agencies, technologies andothers) to find the best solution to achieve the company’s goals- Responsible for Search (PPC & SEO) strategy across Danone Spain.- Marketing lead for e-commerce strategy working with leading pure players and brick&mortar- Data-powered Precision Marketing strategy and implementation, changing the way we do digital media in Danone: from intuition-based to data-based.
  • Danone
    Digital Business & Marketing Manager | Danone Waters
    Danone Jun 2015 - Oct 2017
    Barcelona Area, Spain
    Digital change maker within Danone Waters Spain pushing Marketing, Business and Culture Transformation, as well as supporting brands (Font Vella, Font Vella Levité and Lanjarón) in their digital activations and platforms.Marketing Manager for www.fontvellaencasa.es, the first owned e-commerce platform of Danone Spain which delivers water direct to consumer in Barcelona. Responsible for ideation, development and launch of the service as well as responsible for ongoing growth including acquisition, retention, customer service and innovation. Brand Marketing:- Responsible for all things digital at Danone Waters Spain, covering paid, owned and earned media.Managing Font Vella, Font Vella Levité & Lanjarón brands in the digital sphere.- Responsible for web and social media ecosystems - Co-responsible for developing brands territories in the social sphere- Best Practices training to all brand teams- Coordinate with Danone Dairy CRM activityE-commerce:- Responsible for Font Vella en Casa (Marketing) achieving great success in the Barcelona launch- Support Sales teams on optimizing and improving our presence in third party e-commerce platforms (Amazon, Ulabox, etc.) - Support Sales teams in new RTM strategiesInnovation:- Spain Top Line leader for IoT and innovation projects lead by Danone Global Innovation Team following Design Thinking methodologies- In constant contact with stakeholders to develop innovation culture within Danone Waters Spain
  • Danone
    Digital Manager
    Danone May 2014 - May 2015
    Barcelona Area, Spain
    Responsible for all things digital at Danone Waters Spain, covering paid, owned and earned media.Managing Font Vella, Font Vella Levité & Lanjarón brands in the digital sphere.- Responsible for web and social media assets - Co-responsible for developing brands territories in the social sphere- Best Practices training to all brand teams- Coordinate with Danone Dairy CRM activity
  • Istituto Europeo Di Design
    Professor In Campaign Management - Masters In Strategic & Creative Communication Management
    Istituto Europeo Di Design Feb 2017 - Jun 2018
    Barcelona
    Professor at Instituto Europeo di Design in Barcelona. Subject: Campaign Management.
  • Wavemaker
    Digital Account Manager
    Wavemaker Sep 2012 - May 2014
    Barcelona Area, Spain
    Wavemaker (formerly MEC) is one of the world's leading media agency networks. Working in the Barcelona office and focused on digital, some of the tasks I was responsible for were:- Pre campaign analysis with analytics tools (i.e. ComScore)- Deliver accurate digital media plans and post campaign performance documents- Point of contact between publishers and the client - Coordinate buyers, ad serving and search teams- Implement online disciplines, mainly display and search- Present results to the clientClients: Henkel, Calzedonia, Ladival and New Business.
  • Latitude Digital Marketing
    Cro And Ux Consultant
    Latitude Digital Marketing Jul 2011 - Sep 2012
    London, United Kingdom
    As a Social Analytics Consultant at Latitude I had a dual responsibility: Analytics Projects (70%):- Use web tracking solutions like Google Analytics to identify the pages which needed further analysis.- Use website usability testing tools to understand users behaviour on the clients websites.- Analyse the results and write a report with recommendations for the client, leading to web optimisation ideas and design of wireframes.- Path to Conversion Analysis using Multi Channel attribution data- Tools used: Google Analytics, ClickTale, CrazyEgg, TagMan, Visual Website Optimizer, GA Content Experiments.Social Media Projects (30%):- Social Media campaigns proposals and strategy implementation especially focused on Facebook optimisation.- Social Media Monitoring using tools such as UberVU, Radian6 and Brandwatch.Clients: Post Office, Tesco, BrewDog, Anglian Home Improvements, BraveNewTalent.
  • Latitude
    Digital Account Executive
    Latitude Sep 2010 - Jul 2011
    London, United Kingdom
    Latitude is a leading Digital Marketing Agency specialised in PPC, SEO, Analytics, Social Media, Display and Affiliate Marketing.As an Account Executive, my main tasks were:- Manage two medium sized clients with a monthly paid search budget of £2k-£4k. - Give support to the Senior Account Manager with three other accounts with budgets ranging from £60k-£200k per month.- Organise meetings, handling budgets, planning campaigns and invoicing clients. - Presenting campaigns performance to the clients.
  • The Faction Collective
    Social Media & Web Executive
    The Faction Collective May 2010 - Aug 2010
    London, United Kingdom
    The Faction Collective was formed in 2006 by a group of friends with the aim of creating the best designed & built freeride & freestyle skis you can buy, with a world-class manufacturing base in the heart of the European Alps and a strong commitment to social and environmental sustainability. As a Marketing intern I helped Faction develop their Social Media strategy and plan a more functional website design.
  • Teddy Tennis
    Tennis Trainer
    Teddy Tennis Apr 2009 - Jun 2010
    London, United Kingdom
    Teddy Tennis is a fantastic new FUN way to encourage children aged 2½ – 6 years to get active and learn to play tennis. It works by combining music, pictures and teddy bear stories into a totally interactive learning adventure that children love.I was a Teddy Tennis Coach in various London locations and helped promote the program among parents and nurseries.
  • Club Tennis Manresa
    Tennis Coach
    Club Tennis Manresa Jun 2002 - Dec 2008
    Manresa, Catalonia, Spain
    Tennis Coach for the kids tennis school
  • Caixa Manresa
    Marketing Intern
    Caixa Manresa May 2007 - Sep 2007
    Barcelona, Catalonia, Spain

Gemma Ferrer Skills

Digital Marketing Social Media Marketing Online Advertising Seo Google Analytics Social Media Digital Media Ppc Digital Strategy Advertising Marketing Marketing Strategy Digital Innovation Digital Transformation Search Engine Optimization Web Marketing Mobile Marketing Business Strategy Strategic Business Online Marketing Digital Communication Strategy Creative Strategy Strategic Planning Internet Business Strategy Digital Business Development Strategic Creative Development Internet Strategy Creative Problem Solving Search Engine Marketing User Experience E Commerce Strategy Business Innovation Media Strategy Management Facebook

Gemma Ferrer Education Details

Frequently Asked Questions about Gemma Ferrer

What company does Gemma Ferrer work for?

Gemma Ferrer works for Noba

What is Gemma Ferrer's role at the current company?

Gemma Ferrer's current role is Partner and Head of Delivery - Gellify Group.

What is Gemma Ferrer's email address?

Gemma Ferrer's email address is fe****@****ail.com

What is Gemma Ferrer's direct phone number?

Gemma Ferrer's direct phone number is +120795*****

What schools did Gemma Ferrer attend?

Gemma Ferrer attended Isdi, Universitat De Barcelona, Cavendish College, Salle Manresa.

What skills is Gemma Ferrer known for?

Gemma Ferrer has skills like Digital Marketing, Social Media Marketing, Online Advertising, Seo, Google Analytics, Social Media, Digital Media, Ppc, Digital Strategy, Advertising, Marketing, Marketing Strategy.

Who are Gemma Ferrer's colleagues?

Gemma Ferrer's colleagues are Catalina Massera, Maria Danci, Helena Pérez Izquierdo, Ricky Pérez Wienese, Marc Tost Garcia, Pau Monfort Vela, Pepe Contijoch Sanllehí.

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