Gemma Fontrubí Email & Phone Number

Barcelona, Ct, Es

Zurich, Zurich, Ch

-Develop and implement digital marketing acquisition strategies for all products in Zurich Klinc: Life/Motor/Mobility/Devices/Household/Health.-Marketing budget control and cost management.-Develop the strategy in acquisition campaigns to drive customer acquisition, increase website traffic, generate leads and sales.-Follow-up of the execution of paid advertising campaigns across various channels, including: SEM, display advertising, social mediaadvertising, and retargeting. -Collaborate with creative teams to develop compelling ad copy, landing pages, and creative assets that align with campaign objectives and drive user engagement and conversions.-Manage and optimize performance marketing campaigns, monitor key metrics (e.g., CTR, CPC, CPA, lead acquisition, qualification, conversion KPIs), and make data-driven decisions to improve campaign performance and ROI.-Management of the marketing team (paid specialists, content/SEO and agencies

Marketing strategy definition and execution for Zurich Klinc in Life and Motor.-Follow-up of the execution and strategic KPIs in media channels upper or lower funnel: Search, display, social, video, email marketing, SEO, programmatic, influencers, TV, etc.-Growth hacking strategy definition and management-Marketing budget control and cost management-Owner Key providers partnerships: Google, Facebook, Amazon etc.

Madrid, Comunidad De Madrid, Es

- Develop all strategies of digital Marketing to attract qualified leads (app & web).- Manage and monitor the marketing budget to improve the results.- Measure the performance of marketing campaigns (Google Ads, Remarketing, Facebook/Instagram Ads, Display, Native Ads) and provide regular reporting on progress, challenges and solutions.-Coordinate with marketing team (SEM, SEO, UX) and different stakeholders to ensure the following activities: Definition and prioritization of campaigns/tactic success to accomplish all KPI objectives and optimization of landing page and conversion funnels.- Define digital marketing dashboard to ensure KPI identification and implement an analytical measurement plan. Advanced Knowledge of Data Studio, Google Analytics, Firebase, Google Tag Manager.

Madrid, Comunidad De Madrid, Es

• Implement and measure the Net Promoter Score (NPS). • Build the Voice of the Customer program in different channels: surveys, customers visits, sentiment analysis in social media, mystery shopping and database analysis. • Define and support to create Customer Journey Maps and Service Blueprints and identify what customers need and want, and what their pain points are.• Recommend and implement improvement plans (loyalty program focus on different calls/actions in each moments of truth according to the Customer Journey, define guide to detractors, etc…)

Madrid, Comunidad De Madrid, Es

- Monetize eCommerce channel in different sites of Vocento: pisos.com, pisocompartido.com, tusanuncios.com, etc…- Define products for individual clients- Develop and execute a comprehensive ecommerce marketing and sales strategy- Optimize our conversion rates.- Create wireframes, prototypes and functional documentation in order to define new functionalities and improve the user experience (UX) with responsive design: desktop, mobile and tablet.- Define advertising campaigns and manage promotional calendar including follow-up and production of final reports.- Analyse traffic sources and conversion funnels generated by Google Analytics.- Support the business development and marketing needs.- Manage all online advertising revenue channels with Display advertising (DoubleClick),AdSense, AdExchange, Email Marketing campaigns (Experian CheetahMail), etc..

Madrid, Comunidad De Madrid, Es

- Define advertising structures for several websites including pisos.com, pisocompartido.com, tusanuncios.com, etc…- Campaign trafficking, analytics and optimization- Support sales department for all advertising campaigns.- Follow up of technical specifications with development team- Weekly-Monthly performance report including KPIs as CPM, CPC, CPL, CTR, etc.- Manage all email communications (Optin’s, autoresponders, newsletters).- Execute email production from data integration, list segmentation, HTML coding and reporting with Experian CheetahMail- AdX Advertising reporting (Google Ad Exchange)- Support the business development department

Miami, Florida, Us

- Gestión de campañas Digitales a traves de AdServer (DoubleClick DFP) , Google Ads, Google Adx , Smart Adserver , Rubicon, Smaato y otras redes/SSPs.- Header bidding.- Planificación, creación de campañas, seguimiento y reporting.- Optimización de campañas.- Generación de códigos y bloques publicitarios.- Hardcoring en CMS.- Account Digital.- Revisión técnica de formatos standard IAB y specs técnicas.- Estrategia digital, elaboración de informes de trafico y mejora de procesos.

Zaragoza, Zaragoza, Es

- Create the monthly bechmark reports.- Review all catalog and brochure designs.- Pricing strategies- Create fresh, relevant content for website.- Monetise eCommerce Channel- Data control from statistics generated by Google Analytics.- Define, create and optimize campaigns with Google Adwords.- Publish and share daily content (text, images, video) in order to build engagement with community members in Facebook, Twitter, Flickr…

Houston, Texas, Us

- Coordinate advertising budget at national level- Marketing Campaign planning- Benchmarking reports.- Organize different events for important accounts- Create an engaging newsletter

Programa Comunicar Con Eficacia

Thepowerdigitalmarketing, Digital Marketing

Postgrado En Analítica Web, Digital Marketing

Curso Especializado En Customer Experience, Marketing

Técnico Superior En Usabilidad Y Experiencia Del Usuario (Ux).

Curso Comercio Electrónico, Marketing

Postgrado De Experto En Marketing Online

Licenciada, Administración Y Dirección De Empresas

Diplomado, Ciencias Empresariales