Gemma Fontrubí Email & Phone Number

Barcelona, CT, ES

Zurich, Zurich, CH

-Develop and implement digital marketing acquisition strategies for all products in Zurich Klinc: Life/Motor/Mobility/Devices/Household/Health.-Marketing budget control and cost management.-Develop the strategy in acquisition campaigns to drive customer acquisition, increase website traffic, generate leads and sales.-Follow-up of the execution of paid.

Marketing strategy definition and execution for Zurich Klinc in Life and Motor.-Follow-up of the execution and strategic KPIs in media channels upper or lower funnel: Search, display, social, video, email marketing, SEO, programmatic, influencers, TV, etc.-Growth hacking strategy definition and management-Marketing budget control and cost management-Owner.

Madrid, Comunidad De Madrid, ES

- Develop all strategies of digital Marketing to attract qualified leads (app & web).- Manage and monitor the marketing budget to improve the results.- Measure the performance of marketing campaigns (Google Ads, Remarketing, Facebook/Instagram Ads, Display, Native Ads) and provide regular reporting on progress, challenges and solutions.-Coordinate with.

Madrid, Comunidad De Madrid, ES

• Implement and measure the Net Promoter Score (NPS).
• Build the Voice of the Customer program in different channels: surveys, customers visits, sentiment analysis in social media, mystery shopping and database analysis.
• Define and support to create Customer Journey Maps and Service Blueprints and identify what customers need and want, and what their pain points are.
• Recommend and implement improvement plans (loyalty program focus on different calls/actions in each moments of truth according to the Customer Journey, define guide to detractors, etc…)

Madrid, Comunidad De Madrid, ES

- Monetize eCommerce channel in different sites of Vocento: pisos.com, pisocompartido.com, tusanuncios.com, etc…- Define products for individual clients- Develop and execute a comprehensive ecommerce marketing and sales strategy- Optimize our conversion rates.- Create wireframes, prototypes and functional documentation in order to define new.

Madrid, Comunidad De Madrid, ES

- Define advertising structures for several websites including pisos.com, pisocompartido.com, tusanuncios.com, etc…- Campaign trafficking, analytics and optimization- Support sales department for all advertising campaigns.- Follow up of technical specifications with development team- Weekly-Monthly performance report including KPIs as CPM, CPC, CPL, CTR.

Miami, Florida, US

- Gestión de campañas Digitales a traves de AdServer (DoubleClick DFP), Google Ads, Google Adx, Smart Adserver, Rubicon, Smaato y otras redes/SSPs.- Header bidding.- Planificación, creación de campañas, seguimiento y reporting.- Optimización de campañas.- Generación de códigos y bloques publicitarios.- Hardcoring en CMS.- Account Digital.- Revisión técnica.

Zaragoza, Zaragoza, ES

- Create the monthly bechmark reports.- Review all catalog and brochure designs.- Pricing strategies- Create fresh, relevant content for website.- Monetise eCommerce Channel- Data control from statistics generated by Google Analytics.- Define, create and optimize campaigns with Google Adwords.- Publish and share daily content (text, images, video) in order.

Houston, Texas, US

- Coordinate advertising budget at national level- Marketing Campaign planning- Benchmarking reports.- Organize different events for important accounts- Create an engaging newsletter

Programa Comunicar Con Eficacia

Thepowerdigitalmarketing, Digital Marketing

Postgrado En Analítica Web, Digital Marketing

Curso Especializado En Customer Experience, Marketing

Técnico Superior En Usabilidad Y Experiencia Del Usuario (Ux).

Curso Comercio Electrónico, Marketing

Postgrado De Experto En Marketing Online

Licenciada, Administración Y Dirección De Empresas

Diplomado, Ciencias Empresariales