Gemma Heyward Email & Phone Number

United Kingdom

Founder and co-owner of Tiger Events Ltd, I play a pivotal role by leading on Event Consultancy, Freelance Event solutions and H&S Management coupled with mentoring and lecturing. Tiger Events came to life following feedback that clients had a desire to deal with one trusted supplier for multiple specialisms in the Event, Security & Safety industry..

Ettington

Responsible for all premises within the Caffeine&Machine group, to ensure operational efficiency. Lead on projects, ensuring key business objectives were met in a timely manner and the overall business strategy was implemented. Varied responsibilities included personnel management, events, food & beverage, accommodation and mobilisation of new sites.

Birmingham, United Kingdom

• A strategic & senior member of the team, leading on key events as well as being responsible for managing & developing the Event Management team, Event Support team and Hosting team in the planning, preparation &.
• Ensured a consistent approach to event delivery across all venues, utilising technology and creation of standard operating procedures
• Responsible for H&S compliance on events & creation of departmental risk assessments within organisational arrangements
• Responsible for profiling of events to understand risks to delivery regarding mass gathering principles, security / counter terrorism threats & contentious messages
• Creation of robust recruitment processes, development plans & succession plans for the Event Management, Event Support & Hosting teams
• Accountability for client satisfaction levels across all venues, net promoter scores and return rates

Birmingham, United Kingdom

• Successful management of the mobilisation of the Vox, pre-build to opening, in conjunction with the Director of Event Services, subsequently winning ‘Team of the Year’ with the mobilisation team
• Successfully managed the pre-and post-show elements of Sports Personality of the Year 2016 and 2018 including all Olympic / Paralympic attendees and multi-site operations between the Resorts World Arena, Resorts World.
• Winner of the inaugural ‘Newcomer of the Year’ award at the annual Brilliance Awards
• Responsible for the management of the Vox Venue
• Responsible for H&S items at the Vox in line with ICC & Vox organisational safety arrangements including completion of annual fire risk assessments, Emergency Incident Plans, and annual training for fire personnel
• Accountable for leading & developing direct reports alongside the ICC Senior Event Managers, ensuring financial targets were achieved, skills developed and performance management for the wider team demonstrated growth

Ashby De LA Zouch

• Project Manager for a Pharma account, responsible for the preparation and maintenance of budgets up to £5.5 million
• International travel to conduct site inspections, planning meetings and deliver live events including congresses up to and including 15,000 people
• Compliance operating within ABPI and Pharma guidelines
• Lead on invitation & attendee management processes executed by the Project Executives, including attendee communication, database management & reporting via Cvent

Leicestershire

• Directed educational conferences for 16-18 year olds at multiple destinations including University of Nottingham, London venues, Prague & the Caribbean
• Close integration with schools, teachers and universities to ascertain their needs, ensuring event programmes were relative / in line with current undergraduate / graduate degree offerings to streamline applications
• Annual management of up to 45 residential events per calendar year with the December events seeing 7000+ delegates across two city centre campuses
• Secured prestigious speakers from the relevant fields such as Lord Robert Winston & Sir Bruce Keogh. Other areas included Veterinary, Law, Psychology, Dentistry & Criminology
• Strategic compilation of all event programmes ranging from theory / lecture led programmes through to practical events
• Management of the annual ‘Medlink Exhibition’, a fair-based event attended by several UK & international universities & medical schools, medical institutions & armed forces which attracted audiences of 7000 people plus.

Loughborough University

• Successfully sold conferences and events to new and existing customers; meeting and frequently surpassing business development revenue & profitability targets
• Organised and managed international VIP events for the University Vice Chancellor
• Planned and managed VIP visits including HRH the Duke of Kent and the Royal Society
• Accountable for professional CRM, tracking customer enquiries and consistently converting into sales
• Demonstrated strong coordination skills, ensuring that events were effectively planned & delivered