•Create high-quality images and short-form videos tailored to enhance brand presence.•Stay current with social media trends and engage actively with audiences.•Utilise advanced editing techniques and Adobe Creative Suite for post-production.•Develop and execute visually compelling content strategies.

•Developed and executed robust social media strategies, enhancing brand visibility and engagement across platforms.•Conducted comprehensive food photography and created lifestyle imagery, including interior, exterior, and team shots, to elevate brand image and customer engagement.•Led packaging design projects, improving customer experience for takeout and delivery services, and liaised with suppliers to optimise cost and quality.•Orchestrated successful influencer partnerships and social media campaigns, amplifying brand presence and attracting new clientele.•Spearheaded menu innovation, introducing new items and seasonal specials aligned with culinary trends and customer preferences.•Implemented a digital gift card with QR technology, sourcing suppliers and managing integration to enhance customer convenience and sales.•Negotiated with suppliers to secure optimal pricing and quality for packaging materials, ensuring cost-effective solutions without compromising standards.•Conceptualised and executed integrated marketing campaigns and promotions, driving foot traffic and achieving sales targets.•Collaborated cross-functionally with operations and culinary teams to optimise marketing initiatives and enhance overall customer experience.

•Captured and edited high-quality images for use in various digital and print materials, including social media, website, and promotional campaigns. This included lifestyle shoots with models and room sets, ensuring visually appealing and engaging content.•Produced captivating videos and animations to increase brand awareness and drive engagement on social media platforms, incorporating lifestyle elements and showcasing products in real-life scenarios.•Collaborated with the marketing team to develop creative concepts and strategies for content production, with a focus on lifestyle-oriented campaigns and storytelling.•Managed and maintained the company's digital asset library, ensuring assets, including lifestyle shoot images with models and room sets, are well-organized and easily accessible for use across various channels.•Developed and executed comprehensive product photography guidelines and standards to ensure consistency in brand image across all products and channels, including lifestyle shoots with models and room sets.•Created mapped images and CADs for all products, including lifestyle elements, to be used in marketing materials, product manuals, and sales presentations, showcasing the products in real-life contexts.•Collaborated closely with cross-functional teams, including creative, branding, and sales, to ensure that all content accurately represents the brand and product features, including the lifestyle aspects of the brand.•Stayed up-to-date with emerging trends and technologies in photography and digital content creation, particularly in the realm of lifestyle shoots, models, and room sets, to ensure the company's content remains innovative and competitive in the market.

•Designed engaging content for social media and websites.•Created packaging designs and unique Giphy animations.•Developed and launched NFTs, combining artistic talent with knowledge of the NFT ecosystem.•Engaged in Web3 communities, contributing to discussions and building relationships.•Produced animations for Veefriends and other NFT projects, enhancing brand recognition and engagement.

•Managed studio operations, staff, and budgets.•Designed and conducted research for product knowledge.•Provided exceptional customer service and promoted studio services.•Ensured compliance with industry standards and managed social media platforms.

•Provided various photography services, including newborn and family shoots.•Utilised Adobe Photoshop for post-processing and client collaboration.