Gemma Piedrafita Parra Email & Phone Number

London, United Kingdom

Leeds, United Kingdom

Harrogate, United Kingdom

Leeds, United Kingdom

Providing expert product & marketing knowledge in Google AdWords Products to agencies across the UK market.Working with my Acquisitions Manager to grow and educate our 60 agencies, on one of the biggest portfolio's in the department with a yearly spend of an estimated $20,000,000 per year and $4,750,000 per quarter.Helping agencies optimise, grow accounts & review digital marketing strategies as well as providing in depth educational support in AdWords products. This was delivered by having regular one to one training sessions in person or via video calls which helps them expand their AdWords knowledge and ensure they are better equipped to sell and implement combined strategies suggested. Being analytical and analysing data across all products in order for agencies to report on and get the best ROI for clients.Collaborating on pitch material and ensuring recommendations tie back to the clients core aims and objectives. This covers various aspects including platform/feature recommendations, competitor analysis and budget recommendations.Providing training events & presentations to agencies on Google AdWords products updates and betas, making sure agencies have well informed product knowledge and know the relevant implementation processes.Providing weekly newsletters of upcoming changes in the market and holiday trends.

Leeds, United Kingdom

Working directly with business owners and formulating an online advertising strategy across all Google platforms.Building, managing and optimising AdWords Campaigns for SMB’s.Communicating weekly with the end client/business owner to maintain a relationship, and educate them in the platforms I was utilizing across accounts.Managed my own time, learning and portfolio of over 120 accounts ranging in industry, size and budget.

Leeds, United Kingdom

Managing and creation of Product Quotes for clients across the UK, EU, America and Asian Market. Creation of Merchandising and Branding Proposals for Specific Client Events.Responsible of Merchandise and Corporate Clothing Collections, creating and designing these following my clients Branding Guidelines. Responsible for all online orders, maintenance and content updates of clients Merchandise Websites along with service delivery to DACHI, America, Asia and Spanish Market.Creation and Management of Product Branding and Packaging Proposals along with Presentations which I delivered in clients meetings face to face or online communications.Visiting clients across EU to maintain a close business relationship and plan successful promotional events for them that meet their expectations.

Leeds, United Kingdom

Creation of Merchandising and Branding Proposals for Specific Client Events.Responsible for all online orders, maintenance and content updates of clients Merchandise Websites along with service delivery to DACHI and Spanish Market.Quotation creations, product branding and packaging proposals and management of order for international clients.

Madrid Area, Spain

Graphic Design for Online and Offline Campaigns translated to different languages / Business Stop-motion Video Management & Creation / Communication & Marketing / Social Media / Business Development Planning / PR Events Organisation across the Country

Madrid Area, Spain

Coordination and creation of Offline Advertising Campaigns (radio, newsletters, magazines, outdoor advertising) and Direct Marketing, Events and Social Media.Creating, designing and planning Competitions for online users on Social Media.Translating content from Spanish to English of the onboard entertainment, seats, service and passenger experience.Developing the communication plan for the new Iberia long haul fleet; video, adverts, website,leaflets, voice communication.Helping the Marketing Department with the definition of annual marketing plans including new projects, strategies and milestones.

Ba Advertising & Public Relations (Hons)

Técnico Auxiliar En Diseño Gráfico

Manejo de programas: Photoshop CS5, Illustrator CS5, Flash Professional CS5, Indesign CS5, Dreamweaver CS5 y 3D.