Gemma Daly Email & Phone Number

London, London, Gb

Responsible for leading and growing the Product Team at Digitas which includes hiring, mentoring, aligning and managing our team. Spotting new opportunities for growth as well as casting for client projects. Leading clients product ambitions at a strategic level whilst supporting junior PMs throughout delivery. Experience that runs across legacy products focussed on growth as well as greenfield products clients are looking to launch to market. Core focus on all products the team deliver to provide positive impact for our clients, their users and society.Integral to the Next Tech Girls and Digitas partnership to strengthen DE&I initiatives. Organised and ran several work experience weeks, events and workshops for both Digitas and our clients alongside NTG in 2023 into 2024.

London, London, Gb

Working with a number of clients (including F1, EE and Biffa) to provide consultancy on business strategy, product thinking, and product strategy, as well as involvement in product delivery at a programme level. Named Digitas' star player of the year 2022 in the annual Campaign Magazine school report.Launched the official Glastonbury Festival App 2022 in a period of 7 weeks. Won the Gold DMA Award for Best Digital Product 2022. Led the product working with a small team of engineers to get the app out in time for the Festival. Responding to user feedback as soon as it launched, the app rating rose from a historic 1.2 star rating (2019 app) to 4.8 from over 2.4k reviews. Over 193K app downloads, 154K of those on site at the festival. An average of 9K users every minute of the festival itself and over 5.3 million artists added to line-ups.

London, England, Gb

London, England, Gb

* Agile and Product advisor to the Digital Leadership Team (LT) to coach and embed clear organisational objectives, data-driven decision making, product, and design thinking, agile delivery frameworks, and team empowerment (Pharma client)* Crafted the Agile Transformation Strategy and embedded necessary changes to ensure teams are delivering value which aligns to their vision and objectives whilst providing a framework that demonstrates they are working to build the right thing in the right way (Pharma client)* Reviewed the product portfolio across their Digital arm and aligned products against their strategic objectives and key results, stopping the continuation of spend and products that offered little value or alignment to their vision (Pharma client)* Coached 12 product teams on Product Strategy and Agile Delivery, ensuring they had a clear product vision, goals, roadmap, backlog, and metrics in place to drive product decisions and communicate decision making clearly to stakeholders in the business (Pharma client)* Ran 4 Product Cohorts, teaching groups of 8 Product Managers at a time on lean product development, the product life cycle, product growth and prioritisation, user research and feedback, and agile delivery. Facilitated a number of workshops with the Product Managers and their teams to embed the theory in a practical way that worked for the team and the client (Pharma client)* Created tools and templates to help teams across the org to think about the strategy and vision of their products before starting delivery work (Pharma client)

Chicago, Il, Us

* Led a cross-functional product team at ​B-Social (now Kroo) to produce a Mastercard prepaid debit card that has been launched to the public and functions all over the world* Implemented the entire anti-money laundering, financial crime and compliance function for the business which enabled B-Social to become an e-money issuer* Conducted continuous Discovery through lean experimentation, market research, user research and user testing to inform the product backlog* Communicated product priorities and delivery timeframes regularly to the C-Suite and wider team to highlight any risks or blockers that needed to be mitigated or required further resources or support* Liaised five product vendors with conflicting delivery timelines and ways of working to enable successful technical integration to deliver the MVP on time* Developed a real time customer support function which was continually iterated as the product grew. This included choosing the correct tool, training the team, creating the rotation and running a support “congress” so that the team were able to continually improve the service* Developed the go-to-market engagement strategy that aligned with the product roadmap to encourage product growth and further investment

Chicago, Il, Us

* Coached a team, including client PO, through a 12 week Discovery into MVP build. Influenced and worked with the client PO to change the entire product that they were delivering to focus on a different product that solved a real business problem (Retail client)* Provided clarity, structure and a strategy that was missing so that the team could deliver products that brought real value to the client (GOV department)* Influenced multiple development teams and the programme team to focus on user feedback to better the outputs of the products being delivered (GOV department)* Established key relationships with the development community which enabled easy access to user testing and feedback whilst also increasing product growth and consumption (GOV department)

Atlanta, Ga, Us

* Created a robust, standardised DevOps and Agile maturity assessment for North Highland that they then went on to successfully sell to multiple clients* Produced and delivered training material and agile boot camps for over 10 teams across the client* Led teams to deliver DevOps and agile maturity assessments, carrying out over 50 interviews and workshops, providing stakeholders with key recommendations to improve efficiency, and increase value delivered* Led Discovery across multiple organisations, managing a small team of experienced user researchers and business analysts to uncover user needs and technical requirements* Managed six large government departments in a cross government IT transformation programme,independently managing their challenges, delivering complex messages and highlighting risks* Designed and developed a ‘cost calculator’ cost model enabling partners to budget for their projects effectively

Atlanta, Ga, Us

London , England, Gb

* Re-designed and developed the public facing CERT-UK website to meet defined user and stakeholder needs* Product owner for internal CRM system. Conducted discovery based on needs of the organisation* Commissioned and lead a team to implement a robust CRM solution* Organised the first MOJ ‘Sprint’ event attended by ministers, employees, key GDS representatives and SMEs* Appointed MOJ’s digital representative to liaise with the wider business on digital needs and solutions* Created communication strategies for digital exemplars prior to implementation including Prison Visits Booking* Worked with the Government Digital Service (GDS) to transform MOJ Digital’s blogging platform* Responsible for completing briefings and submissions to Directors and Ministers on the digital agenda* Formed a working group to establish a new platform for graduate Fast Streamers to share knowledge

London, Gb

* Encouraged financial services staff to attend events.* Regularly liaised with 100+ business partners and clients about products and events* Created and managed online marketing campaigns targeted at 500+ delegates* Built rapport with clients before, during and after events

Bachelor Of Arts (B.A.), Criminology, Social Sciences

Education record