Gemma Thompson Email & Phone Number

London, England, Gb

London Area, United Kingdom

London, England, United Kingdom

I offer marketing and communications consultancy services at a senior leadership level. Clients include charities, start-ups and creative agencies seeking senior marketing and comms leadership expertise and counsel.

Responsibilities:• SMT member managing £300k corporate marketing budget• External comms – developed thought leadership programme to cement CityFibre’s challenger status• Communications strategy – shaped and executed the company's corporate communication strategy • Messaging and content – identified key competitive ‘excellence’ differentiators and brought them to life across multiple channels including, events, awards, web presence and media coverage• ESG strategy – delivered purpose-led story, communications, web presence, speaker circuit and awards• C-suite engagement and executive profiling – amplified exposure of CityFibre’s senior leaders through strategic interviews, industry event speaking opportunities and thought pieces across top trade titles • Stakeholder engagement – crafted key communications to a full range of external stakeholders• Customer advocacy – worked with the key customers to deliver suite of case studies and quotes and drove Trustpilot score from 3.5 to 4.4 out of 5• Employee advocacy – amplified corporate reputation through innovative programmes for 2k employees• PR and Media Relations – partnered with PR agencies to cultivate and maintain relationships with media outlets and journalists and promote company initiatives and achievements• Comms advisory – assessed a diverse range of comms opportunities, advising leaders of valueAchievements:• Led inaugural thought leadership campaign, driving 35% uplift in positive media coverage• Delivered speaker programme with high-profile presence secured at over 25 industry events per year• Grew company LinkedIn followers and engagement to levels that dwarfed the 10x larger incumbent• 200% increase in monthly web traffic, dwell time and engagement metrics across stakeholder groups• Delivered industry-leading employee advocacy programme winning intl. award 2 years running• Developed multiple award-winning narrative on quality, IT and systems

London, England Metropolitan Area

At Handpicked Society, we believe that business should help solve the world’s problems and have a lasting positive impact on society, the economy and the planet. As senior marketing consultant, I'm skilled at modernising marketing teams and devising and implementing new strategies with a focus on governance, analytics, data-driven decision making and impact. Also experienced in complex programme management working with clients across systems integrators, government, telecommunications and technology.Senior marketing and communications consultant to business owners seeking senior leadership counsel on how to improve performance. Services include Marketing MOT, marketing strategy, social media strategy and complex marketing programme management.

London, United Kingdom

Responsibilities:• Senior management and stakeholder management – reported to Director of Corporate Affairs, led a team of 4 people and managed £1.5m budget. Accountable to key stakeholders including Ofcom• Brand identity – developed new visual identity and strapline for independent Openreach • Led strategic rebrand programme – delivered and embedded new visual identity and strapline to position Openreach as independent – hugely significant for reputation with Ofcom • Social media – created new strategy, established social listening programme and triage for negative mentions. Implemented Salesforce, reported monthly on analytics – benchmarks, trends and insight• Messaging and content – developed and delivered first message guide for PR and customer service. Established consistent customer service messages across all social channelsAchievements:• Delivered the complex rebrand programme on budget and an entire year early across all touchpoints, inc. 27k vehicles, 22k uniforms and 40 buildings• Led digital demand gen campaigns for 15 government contracts, achieved 200% uplift in conversions

London, United Kingdom

Responsibilities:• Executive comms from CEO to 30k staff – regular webcasts and annual report synopsis• Internal comms lead for the CEO – advised senior leaders on messaging and channels• Online channel strategy – devised and delivered channel strategy to support business plan• Senior management engagement – created and managed event series for 120 senior leaders Achievements:• Delivered roadshow events for 800 staff across 9 UK venues – 95% positive feedback • Delivered bi-weekly tailored round-up e-newsletters to 30k people, 5% employee engagement uplift

London

• Led strategic comms plan for MD – delivered E-newsletters + vid conferences to 200+ people• Event management – roadshows for 800 team members, 9 UK venues, 95% pos fdback • Manager engt.- devised manager event series - 10 events, 200 people. 98% pos. fdback• Digital marketing - launched 1st Openreach digital radio station• Employee engagement – significant role in delivering improved employee care score • Messaging and content – owned event content and e-newsletter content

London, United Kingdom

• Customer Engagement – delivered £1.58m new pipeline through events• Demand generation - delivered £67.5m won business with first cross-sales team campaign• Messaging and content – owned messaging and content end to end for events• Sales enablement – delivered a step change in how sales pitch fibre broadband

London, United Kingdom

Responsible for improving data quality and operations in network planning. I delivered on my remit and additionally realised significant cost savings including: • £130k cost reduction delivered through contract negotiation and automation• £500k cost savings delivered through robotics and organisational transformation• £1.1m network capacity identified through improving data quality• £40k cost savings delivered through upskilling network planners

Responsible for BT Global's corporate messaging and brand identity as well as running the content, case study and sales enablement programmes. Achievements:• £210m won business delivered through customer experience centres transformation• £280m pipeline generated through thought leadership collaterals and campaigns • Brand advocacy – secured 48 full case studies and 150 approved customer quotes per year • Sales enablement – upskilled 800+ sales people to articulate core messages and “why Global” effectively with 90% success rate• Brand – sole responsibility for BT Global look and feel across all media – e.g. adverts, buildings etc• PR – close liaison with PR on raising the external profile of BT Global• Analyst relations – co-ordinating the BT Global strategy and position to Gartner and Ovum• Budget & man management – managing a significant budget and 3 people

• I started this role as a marketing professional and was promoted to marketing manager and again to senior marketing manager in less than 2 years• Strategy & planning – produced and delivered marketing plan for BT Global Partners (including systems integrators and consultants, such as Capgemini, Fujitsu, Deloitte and KPMG)• Executive engagement – led exec partner programme (with Unisys, Atos Origin etc) targeting CIOs. Generated significant pipeline. • Customer workshops – ran series of 15 customer workshops to identify pain points and opportunities • Bid Support – ensured BT proposals had compelling evidence and differentiators to improve win rates. Created high level messaging and design for combined partner and BT network services outsourcing deal worth £640m for FTSE 100 company. Shortlisted to final contender. • Messaging & collateral – produced 3 video case studies to prove BT’s track record with partners• Events – defined and ran 6 thought leadership and hospitality events every year• Direct marketing – quarterly, global customer newsletter and customer email campaigns to 2,500 contacts• Budget & man management – management of a significant budget and 2 people

• Selected as member of Talent Pool & chosen to complete 3 month secondment in Brussels • Identified significant opportunities with partners for BT over the next 3 years by leading the delivery of an outsourcing landscape report for Belgium, Netherlands & France. Managed complex internal and external stakeholder network & received recognition from sales & country heads

• Executive engagement – tailored and delivered senior customer presentations (e.g. to Sainsbury’s, M&S)• Direct marketing – doubled number of customer visits to 6 per month• Sales training – trained 100 sales people F2F in demo centre’s value and messages • PR & customer events – hosted 5 journalists and 15 customers to relaunch demo centre• Customer demo centre – updated messaging and content to showcase IT services • Online – built an online virtual tour to widen demo centre’s reach• Budget & agency management – management of marketing budget and 4 agencies

Digital Marketing Leadership Accreditation Developed With Google, Diploma

Activities and Societies: Led virtual teams to success through 5 modules of this award-winning digital leadership qualification.

Cim Diploma

1St Class With Honours, Management Bsc

Activities and Societies: Volunteered with the Elderly Care in the Community programme 1st class Bachelor of Science Degree in Business.