Gemma Dries Email & Phone Number

London, United Kingdom

My primary responsibility is to manage the business strategic goals and objectives for this specialist DRTV advertising agency. My duties include but are not exclusive to: Managing the daily operations of the business and the duties of the employees  Monitoring the performance of staff and supporting their career progression  Developing the abilities of the staff to ensure they have the skills and knowledge to fulfil their role  Proactively implementing means to enhance the business profile and achieve commercial growth  Managing and nurturing key accounts  Negotiating media rates and contracts with sales houses  Maximising on-air schedules for clients to ensure the highest return on investment  Implementing intelligent strategies to expand the agency in a digital environment including social media platforms and pay per click (PPC) campaigns

London, United Kingdom

Element Media Direct is a specialist DRTV advertising agency focused on introducing US advertisers to the UK market. Portfolio of high profile clients including Beachbody, Shark/Ninja, High Street TV, Thane & JML. My duties include but are not exclusive to: Responsible for managing all of the UK TV media bookings and infomercials  Leading the operations of the Media Managers and Media Executives Managing key client accounts and maintaining strong client and media relationships  Processing the media planning, buying and scheduling  Conducting intricate analysis to identify commercial opportunities  Researching market developments and the activities of competitors  Facilitating the negotiations to secure contracts with media agencies and television channels Achievements  Vital contributor in the creation and launch of the company  Rapidly progressed in the company in recognition of industry knowledge, work ethic and professionalism  Managed the progression of Beachbody from a new D2C brand to become a market leader within 12 months, with an annual spend of £6mil

London, United Kingdom

TV Network is the largest Direct Response Television Marketing Company in the UK.KEY RESPONSIBILITIES• QVC & Ideal World Account Manager. Regular meetings with key buyers to discuss current & future business. Pitching new products to senior buyers, negotiating pricing, delivery and presenter fees and organising the live on-air product demonstrations. • Retail Account Manager. Conducting market research of existing and potential retail outlets for our products. Pitching product to senior buyers and price negotiation. Providing sales forecasts and strategies. Maintaining solid relationships with all accounts. • Proactive Information Sharing. Working alongside the Retail Operations Manager to ensure a seamless delivery of products andproviding regular sales forecasts and analysis to all departments internally. Conducting weekly meetings with suppliers to review existing products and preview future products.TOP ACHIEVEMENTS• Opened a new account with Ideal World worth £2M• Successfully pitched the Jack LaLanne juicer into the UK’s biggest retailer, Tesco• Tripled the sales revenue of our existing account with Amazon by introducing new products and increasing margins

London, United Kingdom

TV Network is the largest Direct Response Television Marketing Company in the UK.KEY RESPONSIBILITIES• Overall management of the company's multi-million pound media portfolio and media team• Networking and prospecting the UK media landscape for new opportunities to continuously expand the portfolio of channels• Negotiating airtime rates and contracts with agencies and media owners• Maintaining a strong relationship with all media owners/agencies • Creating and following monthly and yearly media budgets and forecasts• Analysis of all on air campaigns and promotions• Working alongside Product Managers and Marketing Directors to ensure efficient and effective on air sales, seasonal promotions and sales forecasts• Heading weekly meetings with management teams to discuss on air performance, forecasts and trends• Scheduling over 5,000 hours of TV airtime a month maximising the profitability of every airing• Worked as part of a team to develop and implement media analysis and reporting system

London, United Kingdom

Recruitment Advertising Agency• Responsible for a portfolio of high profile clients within the education sector• Creating recruitment advertisements to the clients brief using Quark Express• Developing strong working relationships with contacts within the press to negotiate profitable deals to increase company revenue and boost monthly targets• Booking space and sending completed artwork to the publications• Following up with the client after the advert had been published to discuss response rates and overall success of the campaign