Genevieve Castonguay Email and Phone Number
Enthusiastic sales and marketing professional with 15 years of experience in B2B and B2C sales and customer service. Recognized with multiple awards for achievements in sales. Known for exceeding budgetary goals, insatiable desire to educate consumers and build lifetime brand loyalty. Offers an indepth understanding of the sales cycle process and remains focused on customer satisfaction throughout all stages. Experienced, “fearless” cold-caller and expert presenter, negotiator and m closer.Overcoming thyroid cancer has been the peak of my success and allows me to have a broad and appreciative view on life. ACHIEVEMENTS• 15 years of B2C and B2B sales and customer serviceinteractions• Quickest sale and conversion in Daniels Health Canadahistory (3 months)• Q2 + Q3 Top Sales Rep with Ackroo • 144% portfolio growth in 2013• 128% of budget achieved in 2011 • 2011 Astral Cup recipientSKILLSLeadership Sales planning Delegation Creating processes and campaigns Building relationships RecruitingTime management Training Coaching and mentoring Meeting sales goals Team PlayerTECHNICAL SKILLSSalesforce Website Development SEO Microsoft 365 Adobe Creative Suite Social Media PlanningCRM SystemsLANGUAGESEnglish - Native or Bilingual ProficiencyFrench - Native or Bilingual Proficiency
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Director Of Marketing And SalesShopliftr Dec 2021 - PresentOttawa, Ontario, Canada- Generate new business opportunities in North American market- Foster existing relationships, developing ongoing digital advertising strategies to meet needs of clients, after-sales care- Actively promote company's services, addressing or predicting clients' objectives- Prepare proposals, sales contracts- Conduct relevant research pertaining to the industry, trends, market landscape to adjust growth strategy - Arrange business meetings/calls with prospective clients and partners- Curate content and manage all social platforms including LinkedIn, Instagram, YouTube - Release PR announcements organically and through paid channels - Management of paid social- Creation & ongoing development of website (ShopLiftr.com)- Review, analyze and optimize campaigns based on internal and external data sources and analytics -
Sales DirectorShopliftr Jul 2020 - Dec 2021Ottawa, Ontario, CanadaShopLiftr is a digital marketing solution for CPGs, Retailers and Publishers, designed to create enhancedshopper experiences online, while driving more sales in-store. We help brands create seamless campaign experiences that bridge the gap between their online and offline marketing initiatives.As Sales Director, my role is to generate new business opportunities within the North American market. I interface with some of the largest consumer packaged goods brands in the world, and require tact and tenacity to help build and sustain these relationships.Responsibilities:• Develop a growth strategy focused both on financial gain and customer satisfaction• Conduct research to identify new markets and customer needs• Arrange business meetings and sales calls with prospective clients• Promote the company’s products/services addressing or predicting clients’ objectives• Prepare proposals and sales contracts• Provide after-sales support• Build long-term relationships with new and existing customers -
Fitness Television HostWarrior Workout - Rogers Tv, Cable 22 Sep 2016 - Sep 2022Ottawa, Ontario, CanadaHosted 2 seasons of fitness television show airing continuously on Rogers Cable TV 22
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Owner, Wellness CoachKeto Better Life Jan 2017 - Dec 2021Dunrobin, Ontario, CanadaOnline coaching and meal delivery service for the keto conscious lifestyle.- Acquire clients for 4-12 week strategic nutrition coaching programs with customized meal plans, weekly coaching, email education platform.- Planned, organized and hosted over 45 seminars, talks and events around the ketogenic lifestyle, including the creation of unique content aimed at increasing awareness and sales.- Development and maintenance of website, sales funnels, organic leads, social media and Google Ads.- Full fiscal responsibility for accounting, finance, and budget operations.
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Owner, Personal TrainerGoddess Gains By Genevieve Mar 2016 - Dec 2021Dunrobin, OntarioPersonal training and wellness coaching business.- Responsible for marketing initiatives to promote growth, including website development, online ads, promotional printed materials, strategic partnerships with local businesses, networking event sponsorships, as well as multiple radio and television appearances.- Oversee the recruitment and retention of clients and all other sales related tasks.- Maintain all sales records, perform data entry, and provide excellent customer service.
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Independent Marketing ConsultantSelf Employed Apr 2010 - Apr 2019Ottawa, Ontario, Canada- Specialized in marketing, social media management and content creation.- Contracted to lead on various high-level projects, included but not limited to the creation of three comprehensive ebooks for Senate of Canada, social media management of Carb Free Cafe & Carb Smart Express and Editorial Columnist for IAMTHATGIRL.COM.- Led on the creation of graphic design, captions for tone and diction, SEO optimization, lead generation, IG stories, and traffic to both Facebook and Instagram forums.- Responsible for overseeing marketing strategies and their successful execution for multiple businesses.- Conducted extensive research including, but not limited to, exclusive interviews, access to sensitive documentation, attending human rights sessions and connecting to the Senate network. -
Healthcare Area Sales ManagerThe Clorox Company Aug 2016 - Jan 2017Ottawa, Ontario, CanadaThe Clorox Company offers products that make everyday life better, every day.-Worked with the National Sales Manager to complete on-going analysis of business results in-comparison to the plan. -Identified gaps and opportunities, the key drivers behind them and recommended action plans to address them.-Drove both new and existing end user conversion and expanded usage of the Clorox Healthcare portfolio of products within Acute Care / Hospital facilities in Eastern Ontario.-Helped to coordinate and actively participated in National and Regional Trade & Association events as appropriate. -
Business Manager - Medical Supply Sales RepresentativeDaniels Health Oct 2014 - Aug 2016OttawaDaniels is a full service provider of medical, sharps and biohazardous waste disposal and clinical product solutions.- Achieved quickest new hospital commitment in Daniels Sharpsmart Canada history.- Used the Business Plan developed for the territory to formulate an effective customer call strategy to maximize opportunities utilizing Salesforce.- Developed new leads and managed a healthy pipeline to secure commitments from healthcare facilities of large, medium and small quantity.- Produced monthly, quarterly, and yearly analysis of the territory for Regional Manager, Area Director, and Vice President of Sales.Company Overview: Daniels Sharpsmart Canada (DSC) is a privately owned company who provide a complete direct sharps service to the Canadian market, with services including the provision of the Daniels Sharpsmart System (Collectors, Accessories and washers), transportation of medical and sharps waste, and treatment disposal of medical waste. Daniels is committed to developing the safest, environmentally friendly products and services available in order to make healthcare safer for workers and patients around the world, and to reduce risk for healthcare organizations.Voted "Safest Product" - Sharpsmart are the only sharps containers with peer-reviewed publication showing significant reduction in sharps injuries. They are the only certified CSA reusable sharps collectors to meet all the compliance criteria and are ergonomically and environmentally friendly, easy to use, offer a proven 33% reduction in sharps injuries and are aesthetically appealing! -
Business Development ManagerAckroo Feb 2014 - Oct 2014Ottawa, Canada AreaAckroo is a leading provider in turn-key Loyalty, Gift Cards & Rewards Programs geared towards the SMB market with specific verticals focusing on dealerships, all with the end goal of building customer retention and increasing gross revenue streams.-Worked within a defined region (OTT/QC) while responsible for incoming channel and marketing leads, supported current accounts and further developed marketplace.-Generated and managed multiple channel partners through effective communication, leading conferences, delivering marketing materials, and so forth.-Responsible for in-life relationship management of all current and new customers assigned to or acquired, as well as being accountable for and report on forecasting, customer retention, and lead conversion.
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Advertising ConsultantNewcap Radio Oct 2012 - Feb 2014Ottawa, Ontario• 100% commission salary• Grew portfolio of new accounts, increased existing client investments, established annual contracts and augmented annual billing from a budget of $350,000 to $504,000 in less than a year (144%).- Created multi-faceted marketing strategies for businesses with small to large scale budgets, and maximize budgetary and business yields.- Identified qualified prospects, monitored and analyzed competitive media, and performed cold calling duties regularly to develop new business leads. -
Account ExecutiveAstral Media May 2010 - Oct 2012Pembroke, OntarioSTAR 96FM & THE BEAR 106.9FM- Bestowed the Astral Cup in 2011: most esteemed recognition at Astral for the radio sales team that surpasses station budget by the most revenue.- Surpassed 2011 fiscal year budgets overall by 128%. -
Senior Account ManagerMbna Canada Jan 2006 - Mar 2010• Interacted with cardholders to negotiate, resolve and collect on delinquent accounts, offering solutions that were mutually beneficial while nurturing continued strong customer relationships.• Applied dynamic initiatives to collection strategies while maintaining customer satisfaction.• Selected to the Team Lead Assistance Program, trained and performed management duties for an independent team for a period of six months, surpassed standards and received commendations • Advanced effectively through delinquency stages and earned commendations for efforts during reviews.• Monitored, conducted and documented regular follow up procedures with delinquent accounts while acting as a credit counsellor, skip tracer, settlements and solutions provider.
Genevieve Castonguay Education Details
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Advertising Course -
Newcap RadioMarketing -
Astral RadioMarketing -
CanfitproFitness
Frequently Asked Questions about Genevieve Castonguay
What company does Genevieve Castonguay work for?
Genevieve Castonguay works for Shopliftr
What is Genevieve Castonguay's role at the current company?
Genevieve Castonguay's current role is Director of Marketing.
What schools did Genevieve Castonguay attend?
Genevieve Castonguay attended Carleton University, Newcap Radio, Astral Radio, Canfitpro.
Who are Genevieve Castonguay's colleagues?
Genevieve Castonguay's colleagues are Shaoyu Tan, Claire Mahaffy, Katrina Mcintosh, Ian Clark, Bruno Rufino, John Scott.
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Genevieve Castonguay
Scientific Manager / Gestionnaire Scientifique At Centre De Recherche Du Chum (Crchum)Canada1crchum.qc.ca -
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