Financial• To provide quality wealth advisory services and financial product recommendations to HW Private Clients.• To enhance franchise value by cross-selling appropriate wealth solutions based on advisory based approach.• To expand the Private Client Franchise by acquiring new High Net Worth (Private Banking level) customers via contacts, referrals and marketing initiatives.Service• To provide excellent customer experience to our Private Client customers at all touch points via 3 distinctive service elements ie cared for, excellent and enhanced value.• To build sustainable relationship with Private Client customers by timely follow-ups and anticipate customers' needs.• To proactively engage Private Client customers to achieve continuous customer satisfaction level.Compliance• To adhere to all related policies, regulatory risk and compliance matters including processes and procedures.• To ensure no operational and control lapses.• To ensure timely submission of both statutory and regulatory reports.• To ensure adherence and compliance to all sales advisory, processes and procedures.

Financial• To provide appropriate financial solutions to our Premier Banking customers and expand the Premier Franchise by acquiring new Premier Banking customers via various marketing initiatives.• To plan, organize, participate and execute event and sales activities inline with the Premier Banking business direction and related sales initiatives.Service• To provide excellent customer experience to our PremierBanking customers at all touch points via 3 distinctive service elements ie cared for, excellent and enhanced value.• To build sustainable relationship with our Premier Banking customers though timely follow-ups and anticipation of customers' needs.• To proactively engage Premier Banking customers to achieve continuous customer satisfaction.Compliance• To adhere to all related policies, regulatory risk and compliance matters.• To ensure no operational and control lapses.• To ensure timely submission of reports for both statutory and regulatory.• To ensure zero defect in account opening, sales transactions execution, loan submission and related matters.

• To provide "one-stop" banking solutions to our customers.• To provide financial advisory, promote and cross-sell a comprehensive range of financial products and services.• To proactively manage and build long term customer relationship.• To provide good after-sales and conduct sales visits to potential customers within the vicinity.• Ensure adherence to the relevant policies, regulatory risk and compliance matters.