Gena Phillips Email & Phone Number

Central United States Region

• Key Account Management including retail and e-commerce.
• Improved sales quality, margin and volume through data analysis, planning, forecasting and replenishment.
• Developed growth strategy for ladies’ products by focusing on key performing fashion footwear styles.
• Develop and continuously improve client relations with growth opportunities to support forward planning and expansion.
• Event planning and promotional activity for in-store marketing events and sales… Show more
• Event planning and promotional activity for in-store marketing events and sales contests.

Garland, Texas

• Senior Merchandiser and Sales, Hatco, Garland, Texas – 2004 to 2010 Merchandising and Sales, Hatco, 1999-2003
• Merchandised and designed new product lines with two seasonal breaks of all Resistol apparel lines.
• Traveled to Asia to meet with manufacturers and development with new sources.
• Worked with CAD designer and international suppliers to merchandise lines from conception to samples.
• Maintained system with season item… Show more Senior Merchandiser and Sales, Hatco, Garland, Texas – 2004 to 2010 Merchandising and Sales, Hatco, 1999-2003
• Maintained system with season item information.

Dallas, Texas

• Managed product development for private label jeans line.
• Shopped European and New York market for developing trends.
• Developed, organized, and completed costing for seasonal product lines.
• Presented line to various Men’s and Kid’s Merchandisers.
• Maintained system with product updates.
• Tracked and maintained merchandise throughout production.

Dallas, Texas

• Managed product development activities associated with dress pants, sportcoats, and custom fit suits.
• Assisted in organization of seasonal line plan.
• Maintained daily status updates of all fabric/product suppliers and piece goods for domestic and off-shore locations.
• Placed and tracked fabric and trim details for samples, swatches and initial production.
• Communicate line changes, line updates, and special needs to sales force.

• 1994-1996 Women’s, Men’s, and Children’s Division’s - Deridder, Louisiana and Terrel, Texas1993-1994 Women’s Division – Trainee - Kerrville, Texas
• Coordinated assortment plans for seasonal and basic merchandise.
• Responsible for merchandise maintenance of all SKU’S.
• Maintained visual presentation for areas of management.
• Responsible for interviewing, staffing, and scheduling department personnel to ensure appropriate coverage.
• Performed all performance… Show more 1994-1996 Women’s, Men’s, and Children’s Division’s - Deridder, Louisiana and Terrel, Texas1993-1994 Women’s Division – Trainee - Kerrville, Texas

Real Estate

Bachelor Of Business Administration (Bba), Marketing

Education record