Gena Stanisic Email & Phone Number

Greater New York City Area

Travel planner specializing in travel to England, Scotland,Wales and Ireland.

Garden City, New York

CORPORATE ACCOUNT SALES, SEVIROLI FOODS, NY •Work directly with VP of Corporate Accounts •Participate in development of sales opportunities for company’s extensive line of fine filled pasta products and sauce to Club Nationwide, Club international, Private Label and Industrial Accounts•Execute Sales Presentations specific to Costco Deli, Costco International (Canada, Japan, Taiwan, Australia, Mexico, Spain and UK), Schwan’s Home Service and other house accounts•Play integral role in product development and roll out•Interface regularly with National and International Brokers •Attend Sales Conferences, Trade Shows and Meetings with C-Level executives and Buyers•Review positioning in the market •Interface with QA, Research & Development, Purchasing and Logistics•Manage design Team•Budget review and sales projection planningMARKETING BRAND MANAGER, SEVIROLI FOODS, NY •Work with VP Sales & Marketing to develop and execute sales strategies across Food Service (Restaurant Depot, US Foods; PFG; Sysco), Retail, C-Stores, Club (Costco, Sam’s Club); Private Label, Industrial, Military and School Food Service lines of business.•Manage entire DOT Foods Distribution Platform•Attend food shows (DOT FOODS, PLMA), conferences, presentations, cuttings•Manage Nationwide Brokers•Manage and coordinate follow up with National Sales Team•Develop and implement all POS, viral marketing and promotional material

Administrator for ADP Total Source. Professional Employer Organization (PEO) administrator. Process payroll, commissions, additional earnings, and maintain timesheets. Advise managers about organization policies related to Equal Employment Opportunity and sexual harassment. Analyze and modify compensation/benefit policies according to legal regulations. Conduct new employee orientation. Mediation between employees and management to resolve issues. Maintain records and compile statistical reports concerning personnel (hires, transfers, performance appraisals, absenteeism rates). Conduct exit interviews. Investigate and report industrial accidents for insurance carriers. Represent organization at personnel-related hearings and investigations.

Work directly with Executive Management to direct and coordinate marketing strategies. Brand creation and development. Culture training. Lead generation research and activities. Identify marketing opportunities for direct marketing campaigns and project development. Analyze and measure effectiveness of sales strategies, costs, and results. Develop and manage sales and marketing budgets. Oversee the development and management of internal operating budgets. Plan and development communications strategies including PR and community outreach. Establish and implement short-term and long-term marketing goals, objectives, policies, and procedures. Represent brand at community, business, and networking events. Develop all sales collateral, exhibits, and promotional items. Maintain and develop relationships with vendors, partners, customers, and employees. Serve on planning and policy-making committees.

My role at Hanover as VP of Corporate Culture was to develop the Bank's Brand - throughout all channels - from the physical appearance, all collateral, website,staff reinforcement and most of all client experience. A Brand Must Be an Experience.

Managed wholesale travel products for small ship adventures throughout the world. Directly managed staff of 9 including training, day-to-day operations, and HR needs. Negotiated contracts with ship owners in Russia, Austria, South America and Africa. Developed marketing strategy and sales collateral. Traveled and trained travel agents. Attended industry-related conferences, sales seminars, and trade shows. Presented to Affinity Groups and other large groups for charters and group events. Evaluated tour and cruise products.

Owned and operate high-end retail children's boutique. Developed store brand and image. Merchandising and promotion of seasonal inventory. Developed radio and television promotion and advertising. Managed day-to-day operations including Human Resources, Sales, Accounting, and Marketing. Attended trade shows, met with buyers, and negotiated rates for volume discounts.