Gena Colts Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Portland, Oregon Metropolitan Area

Portland, Oregon Area

Portland, Oregon Area

Framingham, Ma

Digital Marketing Manager for a young, natural running shoe company. -Responsible for executing campaigns in multiple channels: social advertising, organic social, influencers and ambassadors, email, podcasts, print, blog, search, and partnerships.-Develops social media content and partners with customer service team on community management and promotions.-Manages external vendors, including advertising agencies, writers, photographers, SEM/SEO contractor, influencer marketing providers, and videographers.

Cambridge, Ma

Marketed the IHI National Forum, an annual conference attracting more than 5,000 attendees from around the world. Worked on driving program enrollment for programs ranging from $750 to $10,000. Duties included completing market scans, creating collateral, building and updating websites, scheduling and executing email and social marketing campaigns, and executing search advertising campaigns.Worked on the social media team at IHI, coordinating coverage of the IHI social media channels.

Developed and managed marketing campaigns on large campaigns (overall Holiday campaign) to small campaigns (gift cards). Managed the Marketing Budget for all assigned campaigns, and worked with Finance teams to ensure proper bookkeeping. Managed photo shoots to capture compelling and beautiful assets intended for signage, emails and social media.

Framingham, Ma

Planned and drove sales in Cookware/Bakeware Department, while executing over 10 events per year in Gourmet Kitchen.Travelled with Buying Team to the Atlanta Gift and Home Show to meet prospective vendors.Member of the Training Committee, supporting the development of new hires and the continuing training of current analysts.

Engaged member community using social media, frequent educational and networking events, and direct outreach.Analyzed all email marketing campaign statistics weekly to improve performance across multiple metrics.Researched and created content for the organization’s blog, managed guest bloggers, maintained multiple websites, and provided event coverage at up to 60 educational events per year.

Managed the organization’s website.Served as main organizer under the executive director on developing new product stewardship councils in the US.Responsible for the organization’s newsletter.

Worked with store managers and district staff to learn about merchandising, inventory, store operations, store management, advertising, bookkeeping and human resources.

Managed a retail and wholesale clothing company specializing in custom and stock screen printed and embroidered apparel. Selected and ordered inventory for new retail store;Implemented inventory record system, and analyzed sales trends to keep profitable inventory levels during peak seasons; Coordinated orders between customers, graphic artists, embroiderers, screen printers, suppliers, and shippers;Embroidered clothing, accessories and various other textiles to complete orders accurately and on schedule. Also provided routine maintenance on machines.

B.B.A, Global Business; Marketing Management; French Studies

Activities and Societies: Study Abroad: Fall/Winter 2006 in Nantes, France Vice President of International Students at IES Graduated Cum.

750 Hour Program, 200 Clinical Hours, Massage Therapy/Therapeutic Massage

Activities and Societies: Swedish, Relaxation, Sport, Thai, Shiatsu, Reflexology, spa treatments