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Results oriented professional with extensive experience in sales, product marketing, merchandising, manufacturing, and retail management. Consistently demonstrated the ability to build strong client relationships and increase revenues with the vision and capability to deliver quality and innovative products. Motivated, team oriented individual with entrepreneurial spirit with the ability to work at all levels within an organization, focusing on meeting objectives and consistently exceeding goals.Specialties: Trend analysis, product development, creative, strategic planning, retail analysis
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General Merchandise Manager Fabric CraftsFabric Editions Inc Nov 2015 - PresentUsResponsible for growing the newly formed craft division with product categories to include stitchery, kid's crafts, fabric crafts, and mixed media. Identify new potential licensors, travel to accounts with sales managers, trend shopping, and management of all craft programs. -
Brand Manager- JewelryPlaid Enterprises May 2013 - Oct 2015TV presenter for Plaid Enterprises and Ideal World UKResponsible for growth and development of entire jewelry categoryStudy consumer and market trends and identify significant opportunitiesTranslate insights into products with unique features & benefitsResponsible for projects from inception through entire product life cycleInitial product ideationSetting design directionSetting cost, pricing and margin strategiesWorking closely with sourcing (domestic and foreign) to develop productCreating innovative merchandising and packagingCreation of sales presentation materialsAssisting Sales with face-to-face account presentationsLeading product line rationalization and discontinuationSelf-motivated, passionate and drivenFlexible and able to accept change and drive through ambiguityDisciplined and CreativeDriven to achieve company and personal objectivesPassionate about product and driving dollar growthEntrepreneurial spirit and enthusiasm for exploring new opportunities
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Brand Manager Diy ChannelPlaid Enterprises Jun 2008 - Oct 2015Responsible for development and growth of new DIY channel. Target home improvement stores and expand current space in existing accounts.
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Product ManagerPlaid Enterprises Dec 2011 - May 2013Product Manager Martha Stewart CategorySuccessfully launched the Martha Stewart Craft Paint Line in August 2011 and Glass Paint Line in August 2012Responsible for execution and delivery of the Martha Stewart product lines Sourced entire product line for both the craft, glass paint and decoupage line working with our Plaid Far East teamTracked all products for Martha Stewart deliveries, from concept to production and delivery launchFinalized all the packaging, product costs, and established product layout for store planogram Trade booth design and set up, and product presentation at CHA and Paper WorldParticipated in Plaid/Martha Stewart website developmentColor approvals for all Martha Stewart paints and packaging Travelled both domestically and internationally to launch Martha Stewart Crafts at HSN, The Shopping Channel of Toronto, Canada and QVC London, England
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Product Development SpecialistPlaid Enterprises Apr 2008 - Nov 2011Establish Brand Identity with targeted marketing and packagingDeveloped clear stamps for scrapbooking categorySuccessfully create and launch big idea concepts and products for both the Surfaces category and scrapbookingTrend analysis, identify and develop product to fill voids in assortment to produce top line sales growthDevelop strategies to increase speed to market and increase brand awarenessCreate account specific products with a continuous flow of new product offeringsCollaborate with the team to create product concepts and packaging, account specificSource products globally, focusing on qualityPlan, design, and create trade show booths and attend trade shows and industry events
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RealtorRemax Prestige Mar 2005 - Sep 2010Member of REMAX Executive Club, REMAX Executive Elite, qualified for Million Dollar Sales ClubREALTOR servicing Alpharetta, Duluth, Cumming, Lawrenceville, Roswell, NorcrossIndependent Contractor building a real estate business through strategic growth planning, internet marketing and website development using principles of SEO, niche marketing, networking, and excellent serviceLicensed Realtor in state of GA, member of National Association of RealtorsEstablished relationships with sellers and buyers of new homes and re-salesCreated marketing strategies and established new clientsUtilized excellent sales and negotiating skills
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Product ManagerVanity Fair Intimates 1993 - 2005Developed and launched new introductions for Body by Victoria, Full CoverageIncreased VFI revenue from 44M 2003 to 83M for 2004Fostered relationships between VS and VF Intimates with volumes exceeding $62M which generated approximately 80% of VFI’s private label business, the largest private label accountPlanned monthly meetings with account and communicated all product needs to VFI development team Guided VFI Product development to produce core product for VS Lifestyle BrandsLaunched line extensions of the Body by Victoria Brand and AngelsFlawlessly executed private label lines from conception through production and shipment in a highly deadline driven environment for VS Stores and VS Direct (catalog and internet) Gatekeeper of VS calendar and VFI calendars and all stage gates throughout the development processAttended trade shows, tracked and evaluated color/styling trends from European lingerie and sportswear markets and interpreted for US markets. Traveled extensively throughout US and Europe Managed all product related issues for VS accounts (including stores, catalog, and internet) focusing on heightening customer and consumer satisfaction through aesthetics, quality, and service
Gena Rudge Skills
Gena Rudge Education Details
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Troy UniversityMarketing
Frequently Asked Questions about Gena Rudge
What company does Gena Rudge work for?
Gena Rudge works for Fabric Editions Inc
What is Gena Rudge's role at the current company?
Gena Rudge's current role is General Merchandise Manager Crafts.
What is Gena Rudge's email address?
Gena Rudge's email address is ge****@****ast.net
What is Gena Rudge's direct phone number?
Gena Rudge's direct phone number is +167854*****
What schools did Gena Rudge attend?
Gena Rudge attended Troy University.
What skills is Gena Rudge known for?
Gena Rudge has skills like Product Development, Merchandising, Product Marketing, Trend Analysis, Retail, Marketing, Apparel, Marketing Strategy, Sourcing, Sales, Fashion, Brand Management.
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