Gene Alexeyev Email & Phone Number

Washington Dc-Baltimore Area

• Support a portfolio of 6 programs centered on Volunteering, Public Benefits, and Social Connection• Design and execute multi-channel marketing campaigns in national and local markets • Provide strategic guidance on national and local volunteer recruitment campaigns• Develop and implement partnership initiatives and community engagement plans • Create compelling storytelling assets across digital and print channels • Collaborate with AARP state offices on aligning resources to achieve joint strategic priorities

• Developed a national marketing strategy for an emerging sub-brand• Delivered competitive analysis findings and brand identity recommendations• Advised on strategic communications initiatives and brand realignment • Lead in-person and virtual community and network engagement events

Washington, District Of Columbia, United States

• Oversaw operations ranging from $2.5 to $10 million in revenue• Developed and executed strategic marketing campaigns resulting in 3- and 4-star ratings• Led full-cycle recruiting, onboarding, and training activities for up to 100 employees• Designed and executed community engagement programs and public events• Represented operations at trade shows, fundraisers, and industry conventions• Developed partnerships with local government and civic organizations• Responsible for all budgetary planning and financial reporting to principal stakeholders• Developed multi-year agreements with distributors and suppliers to support business needs• Held Beverage Director and General Manager positions at top-100 restaurants in the Washington, DC area • Operations included Mintwood Place, Blue Duck Tavern, RPM Italian, Rasika, Macon Bistro, and Alta Strada

Washington Dc-Baltimore Area

• Directed state-wide advocacy activities aligned with national campaign priorities• Led state-level lobbying efforts engaging Maryland State Assembly members • Initiatives included: amended sentencing guidelines, commutations, a moratorium on executions, and comprehensive legislative repeal (passed by Maryland legislature in 2013)• Designed community engagement campaigns to mobilize grassroots advocacy and direct action activities• Established strategic community partnerships with social justice, civil rights, and religious organizations • Recruited and trained volunteer teams to support community outreach and public events• Conducted public speaking, recruitment, and fundraising workshops• Directed outreach to families and relatives of incarcerated campaign members, victims’ families, defense attorneys and state-appointed public defenders

Washington, District Of Columbia, United States

• Conducted outreach to affiliate and member organizations of the AFL-CIO • Designed and executed community programs and events• Represented the organization at national conferences and labor conventions• Developed activity and after-action reports for internal stakeholders• Established strategic partnerships with affiliate organizations at the national and local level• Developed original content for print and digital assets• Raised the organization’s visibility in targeted communities • Recruited and managed contributors to publications and external public events

Washington Dc-Baltimore Area

• Established strategic community partnerships with local civic and advocacy groups • Positioned the publication as a trusted, reliable source on local and state-wide issues• Raised the publication’s visibility in desired communities by engaging diverse audiences• Spearheaded approachable coverage of the county’s legislative bills• Built and maintained relationships with subject-matter experts and elected officials• Responsible for all aspects of production for the weekly newspaper• Commissioned news, feature, leisure, and business stories• Oversaw advertising revenue and placements

Washington, District Of Columbia, United States

• Commissioned and developed news-breaking stories and long-form features • Fostered relationships with local organizations and community leaders• Strengthened reporting on public policy and local issues• Collaborated with cross-functional teams to meet weekly production requirements• Recruited and developed freelance writers and photographers• Contributed local news coverage and reviews of cultural events

Bachelor Of Arts - Ba, Legal Studies, General

Activities and Societies: Publisher of The Indicator, a bi-weekly social and political journal.

High School Diploma

Activities and Societies: Captain of the Varsity Swimming Team, Dean's Honor Roll