Gene Alexeyev Email & Phone Number

Washington DC-Baltimore Area

• Support a portfolio of 6 programs centered on Volunteering, Public Benefits, and Social Connection
• Design and execute multi-channel marketing campaigns in national and local markets
• Provide strategic guidance on national and local volunteer recruitment campaigns
• Develop and implement partnership initiatives and community engagement plans
• Create compelling storytelling assets across digital and print channels
• Collaborate with AARP state offices on aligning resources to achieve joint strategic priorities

• Developed a national marketing strategy for an emerging sub-brand
• Delivered competitive analysis findings and brand identity recommendations
• Advised on strategic communications initiatives and brand realignment
• Lead in-person and virtual community and network engagement events

Washington, District Of Columbia, United States

• Oversaw operations ranging from $2.5 to $10 million in revenue
• Developed and executed strategic marketing campaigns resulting in 3- and 4-star ratings
• Led full-cycle recruiting, onboarding, and training activities for up to 100 employees
• Designed and executed community engagement programs and public events
• Represented operations at trade shows, fundraisers, and industry conventions
• Developed partnerships with local government and civic organizations

Washington DC-Baltimore Area

• Directed state-wide advocacy activities aligned with national campaign priorities
• Led state-level lobbying efforts engaging Maryland State Assembly members
• Initiatives included: amended sentencing guidelines, commutations, a moratorium on executions, and comprehensive legislative repeal (passed by Maryland legislature in 2013)
• Designed community engagement campaigns to mobilize grassroots advocacy and direct action activities
• Established strategic community partnerships with social justice, civil rights, and religious organizations
• Recruited and trained volunteer teams to support community outreach and public events

Washington, District Of Columbia, United States

• Conducted outreach to affiliate and member organizations of the AFL-CIO
• Designed and executed community programs and events
• Represented the organization at national conferences and labor conventions
• Developed activity and after-action reports for internal stakeholders
• Established strategic partnerships with affiliate organizations at the national and local level
• Developed original content for print and digital assets

Washington DC-Baltimore Area

• Established strategic community partnerships with local civic and advocacy groups
• Positioned the publication as a trusted, reliable source on local and state-wide issues
• Raised the publication’s visibility in desired communities by engaging diverse audiences
• Spearheaded approachable coverage of the county’s legislative bills
• Built and maintained relationships with subject-matter experts and elected officials
• Responsible for all aspects of production for the weekly newspaper

Washington, District Of Columbia, United States

• Commissioned and developed news-breaking stories and long-form features
• Fostered relationships with local organizations and community leaders
• Strengthened reporting on public policy and local issues
• Collaborated with cross-functional teams to meet weekly production requirements
• Recruited and developed freelance writers and photographers
• Contributed local news coverage and reviews of cultural events

Bachelor Of Arts - Ba, Legal Studies, General

Activities and Societies: Publisher of The Indicator, a bi-weekly social and political journal.

High School Diploma

Activities and Societies: Captain of the Varsity Swimming Team, Dean's Honor Roll